tonyflo79
@tonyflo79
Public Skills
big-idea-generation
by tonyflo79
Generate the Big Idea — the central creative concept that hooks the audience and pulls them toward the mechanism, promise, and offer. Use after promise calibration (Skill 05) is complete and you need the campaign's creative wrapper. The Big Idea is not a tagline — it is a worldview-shifting insight that makes the audience see their problem differently. Produces the Big Idea package with central concept, creative wrapper, headline seeds, and angle architecture. Trigger when users mention Big Idea, campaign concept, creative angle, hook concept, central thesis, or the one idea that drives the entire promotion. Requires promise output from Skill 05.
campaign-brief
by tonyflo79
Synthesize all foundation work (Skills 01-08) into a single actionable campaign brief with coherence auditing and creative direction. Use after all foundation skills are complete and you need the master document that unlocks long-form writing. The Campaign Brief is the most complex foundation skill — it loads all 8 upstream packages, audits coherence across dimensions, detects weaknesses, recommends lead type, story type, and emotional arc, and produces threading guides for downstream skills. Produces the campaign brief with coherence scores, creative direction, and execution guidance. Trigger when users mention campaign brief, final brief, writing brief, or are ready to start writing copy. Requires all Skills 01-08 outputs.
mechanism-narrative
by tonyflo79
Write the mechanism narrative section of long-form sales copy — the section that reveals HOW the solution works through the unique mechanism. Use after the root cause narrative (Skill 13) is written and you need to present the mechanism as the logical answer to the newly revealed problem. This is the credibility engine of the promotion — it makes the promise believable by explaining the HOW. Trigger when users mention mechanism section, how it works, the solution reveal, mechanism explanation, proprietary process section, or the section that explains how the product delivers results. Requires Campaign Brief and mechanism package from Skill 04.
campaign-structure
by tonyflo79
Define the structural architecture of the campaign — format, channel strategy, and how all elements connect. Use after offer stack design (Skill 07) is complete and you need to determine the campaign's structural context before writing begins. Defines whether the campaign is a VSL, sales letter, landing page, webinar, or multi-channel promotion, and how each element relates. Produces the structure package with format decisions, channel mapping, and element relationships. Trigger when users mention campaign structure, format selection, VSL vs sales letter, channel strategy, or how the campaign elements fit together. Requires offer package from Skill 07.
deep-research
by tonyflo79
Comprehensive deep research system producing 1,000+ verbatim quotes across 6 buckets (Pain, Hope, Root Cause, Solutions Tried, Competitor Mechanism, Villain). Use when conducting market research for a new campaign, gathering audience intelligence, or building the evidence base for downstream copywriting. This is the most complex skill in the engine — it orchestrates multiple subagents across 4 layers with 57 microskills. Produces the research handoff package with market snapshots, avatar profiles, competitive landscape analysis, and categorized verbatim quotes. Trigger when users mention research, market research, audience research, gathering quotes, competitive analysis, or building the evidence base for a promotion. Requires Soul.md from Skill 00.
offer-stack-design
by tonyflo79
Design the complete offer stack — what is being sold, at what price, with what bonuses, guarantee, and value anchoring. Use after Big Idea generation (Skill 06) is complete and you need to architect the irresistible offer. The offer stack is not just "what you get" — it is a strategic construction that makes saying yes feel like the only rational choice. Produces the offer package with core product, bonus stack, guarantee architecture, price anchoring, and urgency mechanisms. Trigger when users mention offer, offer stack, pricing, bonuses, guarantee, value stack, or what we are selling. Requires Big Idea output from Skill 06.
root-cause-narrative
by tonyflo79
Write the root cause narrative section of long-form sales copy — the section that reveals WHY conventional solutions have failed and identifies the real problem. Use after the story section (Skill 12) is written and you need to transition from emotional engagement to logical revelation. This section converts the audience's frustration into understanding by naming the villain and reframing the problem. Trigger when users mention root cause section, why nothing has worked, the real reason, villain reveal, problem reframe, or the section that explains why conventional approaches fail. Requires Campaign Brief and root cause package from Skill 03.
close-writing
by tonyflo79
Write the close section of long-form sales copy — the final push that converts desire into action. Use after the offer copy (Skill 16) is written and you need the closing section with CTA, urgency, scarcity, future pacing, and final emotional appeal. The close is where all upstream work converts or fails. Every element — the Big Idea, root cause, mechanism, promise, story — converges here into a decisive moment. Trigger when users mention close, closing copy, CTA section, call to action, urgency copy, scarcity section, or the final section that asks for the sale. Requires Campaign Brief and offer copy from Skill 16.
proof-inventory
by tonyflo79
Catalog, classify, and score all available proof elements for a product or offer. Use after research (Skill 01) is complete and you need to build a comprehensive inventory of testimonials, clinical studies, data points, credentials, awards, media mentions, and other proof assets. Produces a scored proof inventory with gap analysis and promise ceiling calculation. The proof inventory determines what claims you can credibly make — without it, copy makes promises the proof can't support. Trigger when users mention proof inventory, testimonials, evidence audit, social proof, clinical proof, proof scoring, or promise ceiling. Requires research handoff from Skill 01.
lead-writing
by tonyflo79
Write the opening lead section of long-form sales copy — the first 200-500 words that follow the headline. Use after headlines (Skill 10) are selected and you need to write the opening that hooks the reader and pulls them into the body. The lead determines whether the reader stays past the first scroll. Supports multiple lead types (story, problem-agitation, secret, prediction, quiz, etc.) as recommended by the Campaign Brief. Trigger when users mention lead, opening copy, the intro, first section of the sales page, or hooking the reader after the headline. Requires Campaign Brief from Skill 09 and selected headline from Skill 10.
proof-weaving
by tonyflo79
Weave proof elements (testimonials, studies, data, case studies) throughout the complete sales copy. Use after all copy sections (Skills 10-17) are written and you need to strategically place proof elements for maximum credibility. Proof weaving is not just adding testimonials — it is strategically placing the right type of proof at the right moment to address the specific objection the reader is feeling at that point. Trigger when users mention proof, testimonials, social proof, adding evidence, weaving proof into copy, credibility elements, or integrating studies and data into the sales page. Requires complete copy from Skills 10-17 and proof inventory from Skill 02.
headline-generation
by tonyflo79
Generate high-converting headlines for sales pages, VSLs, and landing pages. Use after Campaign Brief (Skill 09) is complete and you need headline candidates for the campaign. Headlines are the most critical copy element — they determine whether 80% of readers continue or leave. Produces multiple headline variants across proven formula categories with scoring and ranking. Includes specimen decomposition for learning from winning headlines. Trigger when users mention headlines, writing headlines, headline testing, sales page headlines, VSL headlines, or the main headline for a promotion. Requires Campaign Brief from Skill 09.
offer-copy
by tonyflo79
Write the offer section of long-form sales copy — the section that presents the complete offer stack with bonuses, guarantee, price anchoring, and value framing. Use after product introduction (Skill 15) is written and you need to construct the irresistible offer presentation. This section transforms the offer stack (from Skill 07) into persuasive copy that makes the price feel like a fraction of the value. Trigger when users mention offer copy, offer section, bonus stack copy, guarantee copy, price reveal, value anchoring, or writing the section where we present what they get. Requires Campaign Brief and offer package from Skill 07.
mechanism-development
by tonyflo79
Develop the unique mechanism that explains HOW the product solves the root cause. Use after root cause framing (Skill 03) is complete and you need to create the proprietary explanation of how the solution works. The mechanism is the named, ownable process or ingredient that differentiates the product from everything else the audience has tried. Produces the mechanism package with named mechanism, explanation narrative, and naming anchoring score. Trigger when users mention mechanism, unique mechanism, how it works, proprietary process, named ingredient, or differentiating explanation. Requires root cause package from Skill 03.
promise-calibration
by tonyflo79
Craft the calibrated promise — the specific, believable outcome the product delivers. Use after mechanism development (Skill 04) is complete and you need to define what the audience can expect. The promise must be bold enough to compel action but calibrated enough to maintain credibility. Produces the promise package with core promise, promise ceiling, specificity markers, and believability anchors. Trigger when users mention promise, core promise, what we are promising, outcome claims, benefit statements, or calibrating the main claim. Requires mechanism package from Skill 04.
long-form-editorial
by tonyflo79
Final editorial review and revision of the complete long-form sales copy. Use as the last quality gate after all copy sections are written and proof is woven. Scores the complete piece against editorial criteria, identifies pacing issues, voice inconsistencies, logical gaps, and structural weaknesses, applies revisions (Arena for critical issues, direct fix for minor), and packages the final polished copy. Every section must meet quality thresholds. Trigger when users mention editorial review, final polish, copy review, quality check, revision pass, or finalizing the sales page. Requires complete proof-woven copy from Skill 18.
story-crafting
by tonyflo79
Write the story section of long-form sales copy — the narrative element that builds emotional connection and credibility. Use after the lead (Skill 11) is written and you need the story that demonstrates the problem, the discovery, and the transformation. Stories are the most powerful persuasion tool in copywriting because they bypass skepticism and create identification. Supports multiple story types (origin, transformation, discovery, case study) as recommended by the Campaign Brief. Trigger when users mention story, narrative, origin story, transformation story, or the story section of a sales page. Requires Campaign Brief and Lead from Skill 11.
campaign-assembly
by tonyflo79
Assemble all drafted sections into a cohesive, polished full campaign draft. Use after all upstream drafting skills (10-18) are complete and you need to combine headline, lead, story, root-cause narrative, mechanism narrative, product introduction, offer copy, close, and proof blocks into a unified document. Writes only transition language and ensures threading consistency — does NOT draft new copy. Produces the assembled campaign draft with transition verification, threading audit, and drift report. Trigger when users mention campaign assembly, full draft assembly, section integration, draft compilation, or putting it all together. Requires all upstream drafts from Skills 10-18.
product-introduction
by tonyflo79
Write the product introduction section of long-form sales copy — the section that transitions from mechanism to product reveal. Use after the mechanism narrative (Skill 14) is written and you need to formally introduce the product as the vehicle that delivers the mechanism. This section connects the conceptual (the mechanism) to the tangible (the product). The product should feel like the inevitable next step, not a pitch. Trigger when users mention product introduction, product reveal, introducing the product, what you get section, or transitioning from mechanism to offer. Requires Campaign Brief and mechanism narrative from Skill 14.
root-cause-framing
by tonyflo79
Identify and frame the root cause behind the audience's surface-level problem. Use after research (Skill 01) is complete and you need to define the deeper problem that the product solves — the hidden cause behind the symptoms the audience experiences. Produces the root cause package with core problem identification, villain framing, and reframe narrative. The root cause is the foundation of persuasion — without it, copy addresses symptoms instead of the real issue. Trigger when users mention root cause, underlying problem, real reason, villain identification, problem framing, or why conventional solutions fail. Requires research handoff from Skill 01.
upsell-sequence-assembler
by tonyflo79
Assemble all upsell sequence pieces (order bump + upsell + downsell) into a cohesive sequence document with cross-page narrative validation. Use after U1-U3 have produced their individual pieces. This is an ASSEMBLY + VALIDATION skill, not a writing skill — it combines existing pieces, validates threading between them, verifies pricing cascade compliance, and catches inconsistencies that individual skill validations miss. Produces assembled sequence document plus E0 handoff for email integration. Trigger when users mention assembling the upsell funnel, compiling upsell pages, sequence validation, or building the complete post-purchase flow. Requires U0-U3 outputs.
subject-line-engine
by tonyflo79
Generate high-performing email subject lines from 18 formula categories derived from analysis of 2,684 Ben Settle emails. Use AFTER email bodies are written by E1 — subject lines must match the WRITTEN email, not a planned or hypothetical one. Produces multiple subject line candidates per email, scores them against 7 SL-specific criteria, and presents the top 5-10 for human selection. Targets 6-7 word sweet spot from corpus analysis. Trigger when users mention subject lines, email subjects, SL testing, open rate optimization, or writing subject lines for existing email drafts. Requires E1 email draft output.
upsell-strategist
by tonyflo79
Analyze front-end offer stack and campaign context to design the complete post- purchase upsell sequence. Use when planning upsell funnels, order bump placement, downsell strategy, or post-purchase offer architecture. Determines what to offer at each position, pricing cascade, congruence mapping, and the narrative thread connecting the sequence. This skill does NOT write copy — it produces the strategic blueprint that U1-U3 execute against. Operates in Mode A (downstream from Skills 07-09 with full context) or Mode B (standalone brief). Trigger when users mention upsell strategy, post-purchase offers, funnel architecture, order bump planning, or designing an upsell sequence. Requires Skill 07 (Offer) and Skill 09 (Brief).
downsell-writer
by tonyflo79
Write 300-1000 word downsell pages — shown when a buyer DECLINES a 1-click upsell. This is NOT a second sales pitch. The buyer said no; this skill acknowledges that no, reframes the offer from a different angle, and presents an alternative using the ARO structure (Acknowledge, Reframe, Offer). The reframe must be genuine — not just same thing cheaper but a legitimately different angle. All drafts run through the Arena in generative_full_draft mode. Trigger when users mention downsell pages, decline pages, alternative offers, or writing the page shown after an upsell rejection. Requires U0 strategy and U2 context (the declined upsell).