Generate high-converting headlines for sales pages, VSLs, and landing pages. Use after Campaign Brief (Skill 09) is complete and you need headline candidates for the campaign. Headlines are the most critical copy element — they determine whether 80% of readers continue or leave. Produces multiple headline variants across proven formula categories with scoring and ranking. Includes specimen decomposition for learning from winning headlines. Trigger when users mention headlines, writing headlines, headline testing, sales page headlines, VSL headlines, or the main headline for a promotion. Requires Campaign Brief from Skill 09.
Resources
5Install
npx skillscat add tonyflo79/ai-crush-vault/headline-generation Install via the SkillsCat registry.
10: HEADLINE GENERATION
The Most Critical Copy Element
PURPOSE
Produce headline candidates that stop, hook, and compel the reader to continue.
Every headline is scored against proven criteria and ranked for testing priority.
Output: Headline package with ranked variants
Requires: Campaign Brief (Skill 09)
ANTI-DEGRADATION
- Read
HEADLINE-ANTI-DEGRADATION.mdbefore execution — structural enforcement rules
LAYER ARCHITECTURE
- Layer 0: Vertical profile loading, persona voice loading, specimen decomposition