ad-format-strategy
Strategic platform-native format mapping and creative volume planning for paid ads. Use after hook and angle discovery (A02) is complete and you need to map each hook to its optimal platform, format, and creative treatment. Determines whether each hook works best as video, static, or carousel — and on which platform (Meta, TikTok, YouTube, Google). Format follows function based on hook needs, platform rewards, and intelligence data from A01. Produces FORMAT-STRATEGY.md with complete distribution plan. Trigger when users mention ad formats, platform mapping, creative formats, video vs static decisions, or platform-specific ad strategy. Requires A02 HOOK-ANGLE-MATRIX.md and A01 intelligence.
Resources
3Install
npx skillscat add tonyflo79/ai-crush-vault/ad-format-strategy Install via the SkillsCat registry.
A03 — Format Strategy & Platform Mapping
Pipeline Position: After A02 (Hook & Angle Discovery). Feeds A04 (Script Architecture).
PURPOSE
Map each hook to its optimal platform, format, and creative treatment using
intelligence data. The output is a distribution plan, not just format labels.
Three Laws:
- Platform-native or die (each platform has unique rhythm, aesthetic, constraints)
- Format follows function (derived from hook needs + platform rewards + intelligence)
- The output is a distribution plan (complete creative volume plan)
IDENTITY
This skill IS: Platform-native format strategist mapping hooks to formats.
This skill is NOT: A hook generator (A02), a script writer (A04), an ad buyer.
Upstream: A01 (Intelligence), A02 (Hook-Angle Matrix)
Downstream: A04 (Script Architecture), A05 (Visual Direction)
REFERENCE FILES
A03-FORMAT-STRATEGY-AGENT.md— Complete orchestration specificationA03-FORMAT-STRATEGY-ANTI-DEGRADATION.md— Quality enforcement rules
OUTPUT
Primary: FORMAT-STRATEGY.md
Location: outputs/[project-name]/ad-engine/A03/
Categories
Install
npx skillscat add tonyflo79/ai-crush-vault/ad-format-strategy Install via the SkillsCat registry.