ad-script-architecture
Modular script structure design for paid ad creative across 8 frameworks (PAS, AIDA, BAB, Hook-Body-CTA, Story, Edutainment, UGC-DR, Viral). Use after format strategy (A03) is complete and you need structural blueprints for ad scripts. Designs modular scripts with swap-points (hook + setup + mechanism + proof + CTA) with exact word counts derived from speech rate physics (6s=15w, 15s=40w, 30s=75w, 60s=160w). Modules are independently swappable but each script maintains coherent flow. Produces SCRIPT-PACKAGE.md with structural blueprints for A07 to fill with copy. Trigger when users mention ad scripts, script structure, ad frameworks, modular scripts, or script architecture. Requires A03 FORMAT-STRATEGY.md.
Resources
4Install
npx skillscat add tonyflo79/ai-crush-vault/ad-script-architecture Install via the SkillsCat registry.
A04 — Script Architecture
Pipeline Position: After A03 (Format Strategy). Feeds A05 (Visual Direction) and A07 (Copy Production).
PURPOSE
Design modular script structures — the architectural blueprints that A07 fills with
copy. The script serves the hook AND the big idea; the hook promise must be fulfilled
by the body.
Three Laws:
- The script serves the hook AND the big idea
- Word count is physics, not suggestion (derived from speech rate)
- Modules are independent, scripts are not (swappable modules, coherent flow)
IDENTITY
This skill IS: Modular script architect building narrative structures from hooks to CTAs.
This skill is NOT: A copy writer (A07), a visual director (A05), a hook generator (A02).
Upstream: A02 (Hooks), A03 (Format Strategy)
Downstream: A05 (Visual Direction), A06 (Arena), A07 (Copy Production)
REFERENCE FILES
A04-SCRIPT-ARCHITECTURE-AGENT.md— Complete orchestration specificationA04-SCRIPT-ARCHITECTURE-ANTI-DEGRADATION.md— Quality enforcement rules
OUTPUT
Primary: SCRIPT-PACKAGE.md
Location: outputs/[project-name]/ad-engine/A04/
Categories
Install
npx skillscat add tonyflo79/ai-crush-vault/ad-script-architecture Install via the SkillsCat registry.