Write the root cause narrative section of long-form sales copy — the section that reveals WHY conventional solutions have failed and identifies the real problem. Use after the story section (Skill 12) is written and you need to transition from emotional engagement to logical revelation. This section converts the audience's frustration into understanding by naming the villain and reframing the problem. Trigger when users mention root cause section, why nothing has worked, the real reason, villain reveal, problem reframe, or the section that explains why conventional approaches fail. Requires Campaign Brief and root cause package from Skill 03.
Resources
5Install
npx skillscat add tonyflo79/ai-crush-vault/root-cause-narrative Install via the SkillsCat registry.
13: ROOT CAUSE NARRATIVE
Reveal Why Everything Else Has Failed
PURPOSE
Transform the strategic root cause (from Skill 03) into a compelling narrative
that shifts the reader's understanding. After this section, the reader should
feel that they finally understand why they have been stuck.
Output: Root cause narrative section copy
Requires: Campaign Brief (Skill 09), Story (Skill 12), Root Cause Package (Skill 03)
ANTI-DEGRADATION
- Read
ROOT-CAUSE-NARRATIVE-ANTI-DEGRADATION.mdbefore execution — structural enforcement rules