big-idea-generation
Generate the Big Idea — the central creative concept that hooks the audience and pulls them toward the mechanism, promise, and offer. Use after promise calibration (Skill 05) is complete and you need the campaign's creative wrapper. The Big Idea is not a tagline — it is a worldview-shifting insight that makes the audience see their problem differently. Produces the Big Idea package with central concept, creative wrapper, headline seeds, and angle architecture. Trigger when users mention Big Idea, campaign concept, creative angle, hook concept, central thesis, or the one idea that drives the entire promotion. Requires promise output from Skill 05.
Resources
10Install
npx skillscat add tonyflo79/ai-crush-vault/big-idea-generation Install via the SkillsCat registry.
06: BIG IDEA GENERATION
The Worldview-Shifting Insight That Drives the Campaign
PURPOSE
Create the central creative concept that makes everything else work. The Big Idea is
the gravitational center of the campaign — headlines, leads, stories, and closes all
orbit around it.
Output: big-idea-output.json
Unlocks: Skill 07 (Offer)
LAYER ARCHITECTURE
- Layer 0: Vertical profile loading, persona voice loading, Tier 1 expression reference
- Layer 3: Expression anchoring score
ANTI-DEGRADATION
- Read
BIG-IDEA-ANTI-DEGRADATION.mdbefore execution — structural enforcement rules
OUTPUT LOCATION
Save to: outputs/[project-name]/big-idea-output.json
Categories
Install
npx skillscat add tonyflo79/ai-crush-vault/big-idea-generation Install via the SkillsCat registry.