tonyflo79

campaign-brief

Synthesize all foundation work (Skills 01-08) into a single actionable campaign brief with coherence auditing and creative direction. Use after all foundation skills are complete and you need the master document that unlocks long-form writing. The Campaign Brief is the most complex foundation skill — it loads all 8 upstream packages, audits coherence across dimensions, detects weaknesses, recommends lead type, story type, and emotional arc, and produces threading guides for downstream skills. Produces the campaign brief with coherence scores, creative direction, and execution guidance. Trigger when users mention campaign brief, final brief, writing brief, or are ready to start writing copy. Requires all Skills 01-08 outputs.

tonyflo79 0 1 Updated 2mo ago

Resources

3
GitHub

Install

npx skillscat add tonyflo79/ai-crush-vault/campaign-brief

Install via the SkillsCat registry.

SKILL.md

09: CAMPAIGN BRIEF

The Master Key That Unlocks All Writing Skills


PURPOSE

Audit and synthesize all foundation outputs into one executable brief. The Campaign
Brief ensures every downstream writing skill has a single, coherent source of truth.

Output: Campaign Brief package
Unlocks: Skills 10-20 (all long-form writing skills)


ARCHITECTURE

This skill has 16 microskills across 5 layers:

  • Layer 0: Upstream loader, vault intelligence, teachings, input validation
  • Layer 1: Campaign summary, element relationship mapper, thesis validation
  • Layer 2: Coherence dimension scorer, weakness detector, coherence narrative
  • Layer 3: Lead type recommender, story type recommender, emotional arc designer
  • Layer 4: Brief assembler, threading guide generator, human review interface

ANTI-DEGRADATION

  • Read CAMPAIGN-BRIEF-ANTI-DEGRADATION.md before execution — structural enforcement rules

UPSTREAM REQUIREMENTS (All Required)

Skill Output File
01-Research deep-research-outputs/
02-Proof Inventory proof-inventory-output.json
03-Root Cause root-cause-package.yaml
04-Mechanism mechanism-package.json
05-Promise promise-output.json
06-Big Idea big-idea-output.json
07-Offer offer-package.json
08-Structure structure-package.json