lead-writing
Write the opening lead section of long-form sales copy — the first 200-500 words that follow the headline. Use after headlines (Skill 10) are selected and you need to write the opening that hooks the reader and pulls them into the body. The lead determines whether the reader stays past the first scroll. Supports multiple lead types (story, problem-agitation, secret, prediction, quiz, etc.) as recommended by the Campaign Brief. Trigger when users mention lead, opening copy, the intro, first section of the sales page, or hooking the reader after the headline. Requires Campaign Brief from Skill 09 and selected headline from Skill 10.
Resources
6Install
npx skillscat add tonyflo79/ai-crush-vault/lead-writing Install via the SkillsCat registry.
11: LEAD WRITING
The First 200-500 Words That Determine Everything
PURPOSE
Hook the reader after the headline and pull them into the body copy. The lead
establishes the emotional tone, introduces the Big Idea, and creates enough
momentum to carry the reader through the entire piece.
Output: Lead section copy
Requires: Campaign Brief (Skill 09), Headlines (Skill 10)
ANTI-DEGRADATION
- Read
LEAD-ANTI-DEGRADATION.mdbefore execution — structural enforcement rules
Install
npx skillscat add tonyflo79/ai-crush-vault/lead-writing Install via the SkillsCat registry.