U3 — Downsell Writer

Pipeline Position: After U2 (Upsell Writer). Before U4 (Assembler), U5 (Editorial).

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PURPOSE

Write the 300-1000 word downsell page using the ARO structure (Acknowledge, Reframe, Offer). The buyer said "no" to the upsell — this acknowledges that "no," reframes from a different angle, and presents an alternative.

The reframe must be genuine — not just "same thing cheaper" but a legitimately different angle (Core Extract, Payment Plan, Lite Version, or Different Format).

Success Criteria:

• Word count within 300-1000 words
• ARO structure: all 3 sections present and properly proportioned
• Reframe is genuine — NOT just a discounted upsell
• Congruence verified: front-end mechanism referenced by name
• Zero guilt in the NO option
• Arena quality score meets threshold

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LAYER ARCHITECTURE

Layer	Task	Key Microskills
0	Input loading + specimen calibration	0.1, 0.2
1	Reframe selection + congruence mapping	1.1, 1.2
2	ARO draft generation + price presentation	2.1, 2.2
3	Arena — generative_full_draft mode	U3-ARENA-LAYER.md
4	Validation + output packaging	4.1, 4.2

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REFERENCE FILES

For full execution specs, microskill details, and anti-degradation protocols:

• U3-DOWNSELL-WRITER-AGENT.md — Complete orchestration specification
• U3-DOWNSELL-WRITER-ANTI-DEGRADATION.md — Quality enforcement rules
• skills/layer-3/U3-ARENA-LAYER.md — Arena specification

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OUTPUT

Primary: downsell-page-draft.md
Location: outputs/[project-code]/upsell/