ad-hook-angle-discovery
Strategic derivation and creative generation of advertising hooks and angles for paid ad campaigns. Use after ad intelligence (A01) is complete and you need hook and angle candidates for ad creative. Generates 50+ hooks across 8+ hook types and 10+ angles using the 32-type hook taxonomy. Angles are strategic (the frame through which the audience sees the message); hooks are creative expressions of those angles. Volume is the game — more hooks mean more testable creative. Produces the HOOK-ANGLE-MATRIX.md with all candidates scored and categorized. Trigger when users mention ad hooks, advertising angles, hook generation, creative angles, or brainstorming ad openers. Requires A01 AD-INTELLIGENCE-HANDOFF.md.
Resources
3Install
npx skillscat add tonyflo79/ai-crush-vault/ad-hook-angle-discovery Install via the SkillsCat registry.
A02 — Hook & Angle Discovery
Pipeline Position: After A01 (Ad Intelligence). Feeds A03 (Format Strategy).
PURPOSE
Generate volume-first hook and angle combinations derived from competitive intelligence
and strategic foundations. The hook is NOT the big idea — the big idea is the campaign
foundation; the hook is the 3-second attention mechanism that gets someone to stop
scrolling.
Three Laws:
- The hook is NOT the big idea (hooks serve the big idea, not replace it)
- Angles first, hooks second (angles are strategic, hooks are creative expressions)
- Volume is the game (50+ hooks minimum, 8+ hook types, 10+ angles)
Success Criteria:
- 50+ hooks generated across 8+ hook types
- 10+ distinct angles identified
- Every hook mapped to hook taxonomy category
- HOOK-ANGLE-MATRIX.md produced
IDENTITY
This skill IS: Volume-first hook generation specialist focused on attention mechanisms.
This skill is NOT: A format mapper (A03), a script writer (A04), a Big Idea generator (Skill 06).
Upstream: A01 (Ad Intelligence Handoff)
Downstream: A03 (Format Strategy), A04 (Script Architecture)
REFERENCE FILES
A02-HOOK-ANGLE-DISCOVERY-AGENT.md— Complete orchestration specificationA02-HOOK-ANGLE-DISCOVERY-ANTI-DEGRADATION.md— Quality enforcement rulesReferences/AD-HOOK-TAXONOMY.md— 32 hook types, 10 categories
OUTPUT
Primary: HOOK-ANGLE-MATRIX.md
Location: outputs/[project-name]/ad-engine/A02/
Categories
Install
npx skillscat add tonyflo79/ai-crush-vault/ad-hook-angle-discovery Install via the SkillsCat registry.