campaign-structure
Define the structural architecture of the campaign — format, channel strategy, and how all elements connect. Use after offer stack design (Skill 07) is complete and you need to determine the campaign's structural context before writing begins. Defines whether the campaign is a VSL, sales letter, landing page, webinar, or multi-channel promotion, and how each element relates. Produces the structure package with format decisions, channel mapping, and element relationships. Trigger when users mention campaign structure, format selection, VSL vs sales letter, channel strategy, or how the campaign elements fit together. Requires offer package from Skill 07.
Resources
6Install
npx skillscat add tonyflo79/ai-crush-vault/campaign-structure Install via the SkillsCat registry.
08: CAMPAIGN STRUCTURE
Format, Channels, and Element Architecture
PURPOSE
Determine the structural context for the campaign. Structure decisions affect
every downstream writing skill — a VSL requires different pacing than a long-form
sales letter, and both differ from a landing page.
Output: structure-package.json
Unlocks: Skill 09 (Campaign Brief)
LAYER ARCHITECTURE
- Layer 0: Vertical profile loading, persona voice loading
ANTI-DEGRADATION
- Read
STRUCTURE-ANTI-DEGRADATION.mdbefore execution — structural enforcement rules
OUTPUT LOCATION
Save to: outputs/[project-name]/structure-package.json
Categories
Install
npx skillscat add tonyflo79/ai-crush-vault/campaign-structure Install via the SkillsCat registry.