ad-visual-direction
Shot-by-shot visual direction and creative production specs for paid ad assets. Use after script architecture (A04) is complete and you need visual briefs for each script. Specifies every shot (type, subject, action, duration, framing, text overlays, transitions) across 5 treatment types: Talking Head, B-Roll+VO, Text-on- Screen, Screen Recording, and Mixed. The visual sells before the audio does — 85% of social video is watched on mute initially. Produces VISUAL-DIRECTION-PACKAGE.md with actionable production briefs. Trigger when users mention ad visuals, video direction, shot lists, visual briefs, creative direction for ads, or production specs. Requires A04 SCRIPT-PACKAGE.md.
Resources
3Install
npx skillscat add tonyflo79/ai-crush-vault/ad-visual-direction Install via the SkillsCat registry.
A05 — Visual Direction
Pipeline Position: After A04 (Script Architecture). Feeds A06 (Ad Arena).
PURPOSE
Specify platform-native visual direction for every script. Every shot must have
concrete production specs — specific or useless.
Three Laws:
- The visual sells before the audio does (85% mute-first viewing)
- Specific or useless (concrete production specs, not vague descriptions)
- Platform-native or invisible (calibrated to each platform's characteristics)
IDENTITY
This skill IS: Platform-native visual strategist creating actionable production briefs.
This skill is NOT: A script writer (A04), a production tool (A08), a copy writer (A07).
Upstream: A04 (Script Architecture)
Downstream: A06 (Ad Arena), A08 (Visual/Video Production)
REFERENCE FILES
A05-VISUAL-DIRECTION-AGENT.md— Complete orchestration specificationA05-VISUAL-DIRECTION-ANTI-DEGRADATION.md— Quality enforcement rules
OUTPUT
Primary: VISUAL-DIRECTION-PACKAGE.md
Location: outputs/[project-name]/ad-engine/A05/
Categories
Install
npx skillscat add tonyflo79/ai-crush-vault/ad-visual-direction Install via the SkillsCat registry.