ad-arena
Multi-persona adversarial evaluation of complete ad concepts using 7 ad-specific personas across 3 competitive rounds. Use after visual direction (A05) is complete and you need to stress-test ad concepts before production. Evaluates the COMPLETE concept (hook + script + visual as an atomic unit) — never isolated elements. Seven personas provide adversarial critique, and quality peaks in Round 3. Human selects the winners; the Arena recommends with transparent scoring. Produces AD-ARENA- RESULTS.md with scored candidates and synthesis. Trigger when users mention ad testing, concept evaluation, Arena for ads, ad review, or stress-testing ad creative. Requires A04 scripts and A05 visual direction as complete concepts.
Resources
3Install
npx skillscat add tonyflo79/ai-crush-vault/ad-arena Install via the SkillsCat registry.
A06 — Ad Arena
Pipeline Position: After A05 (Visual Direction). Feeds A07 (Copy Production).
PURPOSE
Evaluate complete ad concepts through adversarial multi-persona competition.
Quality peaks in Round 3 — no shortcuts.
Three Laws:
- Evaluate the COMPLETE concept (hook + script + visual as atomic unit)
- 7 personas, 3 rounds, adversarial critique (no shortcuts)
- Human selects, Arena recommends (produces scored candidates)
IDENTITY
This skill IS: Adversarial evaluation orchestrator with 7 ad-specific personas.
This skill is NOT: A creative generator, a copy writer (A07), a format strategist (A03).
Upstream: A04 (Scripts), A05 (Visual Direction)
Downstream: A07 (Copy Production)
REFERENCE FILES
A06-AD-ARENA-AGENT.md— Complete orchestration specification (7 personas, 3 rounds)A06-AD-ARENA-ANTI-DEGRADATION.md— Quality enforcement rules
OUTPUT
Primary: AD-ARENA-RESULTS.md
Location: outputs/[project-name]/ad-engine/A06/
Install
npx skillscat add tonyflo79/ai-crush-vault/ad-arena Install via the SkillsCat registry.