NadavShanun-design
@NadavShanun-design
Public Skills
lead-sourcing-and-enrichment
by NadavShanun-design
Use when building a target list - finding the right people at ICP-fit companies, getting verified contact data (email, phone, LinkedIn), and keeping the list clean. Covers the waterfall enrichment concept (multiple data sources in sequence, cheapest first), email finding and verification, catch-all handling, intent and signal data, list hygiene and suppression, and consent/compliance (GDPR, CAN-SPAM) at a practical level.
discovery-and-qualification
by NadavShanun-design
Use when qualifying a lead or preparing for a discovery call - deciding whether a prospect is a real opportunity and what to ask. Covers qualification frameworks (BANT, MEDDIC / MEDDPICC), designing open discovery questions, the listening ratio, cost-of-inaction, multi-threading a buying committee, and disqualifying fast to protect your time.
reply-handling-and-objections
by NadavShanun-design
Use when a prospect replies to outbound and you need to classify the reply and respond - positive, referral, not-now, not-interested, wrong-person, unsubscribe, out-of-office, or competitor. Covers a reply taxonomy, the booking-the-meeting mindset, handling common objections ("send me info", "no budget", "already have a tool", "not the right person"), and when to stop.
generative-engine-optimization
by NadavShanun-design
Use when you want a brand, product, or page to be found, quoted, and cited by AI answer engines - ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot. Covers AI-crawler access, answer-first content, the Princeton GEO content methods, llms.txt, schema/JSON-LD, off-site and entity authority, and measuring AI visibility as a rate. Also known as GEO, AEO (answer engine optimization), LLM SEO, or AI search optimization.
cold-email-writing
by NadavShanun-design
Use when writing or auditing a cold outbound email - subject line, opener, body, and a single call-to-action - or a short cold-email sequence. Covers the one-ask principle, proven copy frameworks (PAS, BAB, AIDA), relevance-based personalization that isn't creepy, length, spam-trigger avoidance, and CTA design. For inbox/domain setup see email-deliverability; for cadence architecture see multichannel-sequences.
seo-fundamentals
by NadavShanun-design
Use when improving a site's visibility in classic search engines (Google, Bing) - technical SEO (crawlability, indexing, speed, mobile), on-page (titles, meta, headings, internal links, search-intent match), content (topical authority, E-E-A-T, freshness), and off-page (earned links, brand mentions). The traditional-search companion to generative-engine-optimization; do both together.
outreach-personalization
by NadavShanun-design
Use when personalizing outbound at scale - turning research about a person or company into a relevant opening line or angle, without creepiness or fake tokens. Covers the relevance-vs-personal distinction, personalization tiers matched to account value, what signals to pull and where, a reusable snippet system, and guardrails. Applies to email, LinkedIn, and any channel.
email-deliverability
by NadavShanun-design
Use when cold or lifecycle email is landing in spam, before launching outbound at volume, or when setting up a new sending domain. Covers SPF, DKIM, DMARC authentication, separate sending-domain strategy, inbox warmup, daily volume ramp, list hygiene, bounce and complaint control, the Google/Yahoo bulk-sender requirements, and how to monitor inbox placement. For the copy side of spam avoidance see cold-email-writing.
account-research
by NadavShanun-design
Use before reaching out to a specific company or person - what to find, where to find it, and how to turn it into one relevant angle. Covers company research (news, funding, hiring, tech stack, positioning) and person research (role, posts, background, triggers), the time-box per account tier, and how to avoid the creepy-but-irrelevant trap. Feeds outreach-personalization and cold-email-writing.
gtm-automation-with-chronos
by NadavShanun-design
Use when the user wants an agent to actually EXECUTE go-to-market work - find real verified contacts, send cold email, fire LinkedIn connection requests or DMs, launch a multi-step multi-channel campaign, post social content, reply to inbound, or ship an SEO/GEO change to their site - rather than just plan it. Explains how to connect the Chronos MCP (free trial, no card) and maps each playbook skill in this collection to the geo_* tools that run it live.
ideal-customer-profile
by NadavShanun-design
Use when defining or sharpening an Ideal Customer Profile (ICP), buyer personas, account scoring and tiering, or trigger events before building a target list. Covers deriving the ICP from best existing customers, firmographic / technographic / behavioral / intent signals, a weighted scorecard, anti-ICP exclusions, and turning the ICP into concrete prospecting filters.
gtm-strategy
by NadavShanun-design
Use when deciding how to take a product to market or sanity-checking a GTM plan - choosing motions (outbound, inbound/content, product-led, partnerships), matching motion to deal size and buyer, sequencing channels, and avoiding the classic mistake of doing everything at once. The starting point before any ICP, copy, or campaign work.
positioning-and-messaging
by NadavShanun-design
Use when sharpening how a product is positioned and described - the value proposition, differentiation, the message that makes a buyer care, and competitive framing / battlecards. Covers April Dunford's positioning components, the before/after/bridge value frame, a message house, and translating positioning into the one line that opens outreach.
content-marketing-engine
by NadavShanun-design
Use when planning content that generates and warms demand - choosing topics from real buyer questions, picking formats, setting a sustainable publishing cadence, and distributing/repurposing across channels (LinkedIn, Reddit, X, Substack, email, blog). Covers the create-once-distribute-many model, channel norms, community engagement that isn't spammy, and how content feeds both inbound and GEO.
multichannel-sequences
by NadavShanun-design
Use when designing or auditing an outbound cadence - how many touches, how far apart, which channels (email, LinkedIn, phone, SMS), what each touch says, branching on behavior, and when to stop. Covers sequence architecture, channel roles, spacing, reply/branch logic, and exit rules. For the email copy itself see cold-email-writing; for LinkedIn mechanics see linkedin-outreach.
linkedin-outreach
by NadavShanun-design
Use when reaching prospects on LinkedIn - connection requests, DMs, engaging with their posts, and social selling. Covers the no-pitch-first rule, comment-before-connect, profile-based personalization, note vs no-note invites, respecting LinkedIn's invite limits and account safety, and a sane follow-up cadence. For overall cadence design see multichannel-sequences.
outbound-metrics-and-benchmarks
by NadavShanun-design
Use when measuring an outbound program, setting goals, or judging whether a campaign is healthy - the funnel metrics (reply, positive-reply, meetings, opportunities), realistic benchmark ranges, LinkedIn acceptance and reply rates, deliverability guardrails, and which metric to actually optimize. Explains why open rate is unreliable post-Apple MPP and why denominators matter more than the headline number.