Cold email writing

Overview

A cold email earns a reply in ~5 seconds of attention from a stranger. It wins
by being short, relevant, about them, and asking for exactly one easy thing.
Clever is optional; relevant and clear is mandatory.

The one-ask rule: every email drives to a single CTA. Two asks = zero replies.

Anatomy of one that works

1. Subject (1-4 words, lowercase ok): curiosity or relevance, never hype.
   Good: question about {{company}} onboarding. Bad: 🚀 Boost Revenue 300% Now!!!
2. Opener (1 line, about them): a specific, true observation - a trigger
   event, a role change, something from their site/post. Not "Hope you're well."
3. Body (2-4 lines): connect their situation to a problem you solve, with a
   concrete proof point (a number, a peer, a result). No feature dump.
4. CTA (1 line, low-friction): an interest-check beats a calendar demand.
   "Worth a quick look?" / "Open to a 10-min chat next week?"
5. Signature: real name, real company, plain. (Chronos appends this after
   generation - don't hand-bake it into the body.)

Target 50-125 words. If it needs scrolling, it's a blog post, not a cold email.

Copy frameworks (pick one per email)

Framework	Shape	Best for
PAS	Problem → Agitate → Solution	A pain the buyer already feels
BAB	Before → After → Bridge	Selling an outcome / transformation
AIDA	Attention → Interest → Desire → Action	Longer, more persuasive touches

Personalization that isn't creepy

Three tiers - match effort to account tier (see ideal-customer-profile):

• Relevance (always): industry/role/stack framing. Scales to everyone.
• Research line (A-tier): one true, specific observation about them.
• Deep (top accounts): tied to a trigger event or their own words.

Creepy = personal-but-irrelevant ("saw you ran a 10k Saturday!"). Relevant =
tied to their work and your value. Stay on the right side of that line.

Spam-trigger avoidance (copy side)

Deliverability is mostly infrastructure (see email-deliverability), but copy
matters too: avoid ALL CAPS, exclamation!!!, "free", "guarantee", "act now",
money emoji, link shorteners, heavy HTML/images, and more than one link. Plain-
text-feeling email in a known thread-style lands better than a designed template.

Example - before / after

Before (template, 0 replies):

Subject: Revolutionize Your Sales Today!
Hi there, We are a leading platform that helps companies like yours boost
revenue by 300%. Can I book 30 minutes to walk you through our full suite?

After (one-ask, relevant):

Subject: {{company}} + SOC 2
Hi Dana - saw {{company}} is hiring two SREs; usually means the SOC 2 audit
is looming. We cut evidence collection from ~6 weeks to ~1 for teams your size
(e.g. Acme). Worth a quick look, or is this already handled?

Do / Don't

• Do write to one person about their situation; send at most one link.
• Do make the CTA something answerable in one line.
• Don't open with yourself ("We are…"). Open with them.
• Don't reuse an identical body across a list - personalize the real lines.

Common mistakes

• Two or more asks; the reader picks "none."
• A paragraph of features before any relevance to the reader.
• Fake personalization tokens that misfire (Hi {{FirstName}},).
• Writing great copy on a cold domain that lands in spam (fix infra first).

Go live with Chronos (optional)

• geo_draft_message - generate per-recipient copy from real facts (never a template).
• geo_schedule_emails - queue the email/sequence to send from your connected inbox.
• geo_set_personality / geo_add_personalization_rule - keep every draft on-brand.
• geo_reply_to_email_thread - continue the thread when they respond.

Connect in ~30s → `CONNECT-CHRONOS.md`. Free, no card.

See also: email-deliverability, multichannel-sequences, outreach-personalization.