guia-matthieu
@guia-matthieu
Public Skills
content-strategy
by guia-matthieu
"Create a content engine that attracts, engages, and converts using Joe Pulizzi's Epic Content Marketing methodology Use when: Starting a content marketing program from scratch or revamping an existing one; Building an audience for your brand, product, or service; Creating a content mission statement to align your team; Developing an editorial calendar and content plan; Choosing content types and channels strategically"
cta-writing
by guia-matthieu
"Master the art of calls-to-action that convert. Direct CTAs, transitional CTAs, button copy, and microcopy that turns readers into customers. Use when: Writing button text for landing pages and emails; Creating CTAs for different stages of awareness; Designing click-worthy microcopy; A/B testing CTA variations; Building email sequences with graduated CTAs"
pydub-automation
by guia-matthieu
"Automate repetitive audio tasks with Python using PyDub for batch processing, format conversion, normalization, and content assembly. Use when: Processing large numbers of audio files consistently; Converting between audio formats at scale; Normalizing loudness across a batch of files; Assembling intros/outros automatically to episodes; Trimming silence or extracting segments programmatically"
expert-secrets
by guia-matthieu
"Build a mass movement around your expertise using Russell Brunson's proven framework—position yourself as the charismatic leader, offer a new opportunity, and create a future-based cause that turns followers into paying customers. Use when: Position yourself as an expert in your field; Create an online course or coaching program based on your knowledge; Build a tribe of loyal followers around your message; Design a webinar that converts attendees into buyers; **Craft your orig..."
educational-presentation
by guia-matthieu
Transform Claude into an expert in evidence-based educational presentation design. Use when designing presentations for teaching, training, or learning contexts where retention and comprehension matter. Applies Cognitive Load Theory, Mayer's 12 Principles of Multimedia Learning, Gagné's 9 Events of Instruction, C.R.A.P. design principles, and WCAG 2.1 AA accessibility standards. Triggers on requests to (1) create educational or training presentations, (2) design slides for teaching or workshops, (3) improve existing educational presentations, (4) convert content into visual presentations, (5) ensure accessible and inclusive presentations, or (6) apply learning science to presentation design.
report-generator
by guia-matthieu
"Generate PDF/HTML reports from templates and data. Use when: creating client reports; generating weekly summaries; producing marketing performance reports; automating recurring reports"
sentiment-analyzer
by guia-matthieu
"Analyze sentiment in text using ML models. Use when: analyzing customer reviews; processing NPS feedback; monitoring brand mentions; evaluating campaign responses; categorizing support tickets"
audio-editing
by guia-matthieu
"Master the essential audio post-production techniques—normalization, compression, EQ, and noise reduction—using the correct processing order to achieve professional-quality audio. Use when: Editing podcast episodes or video soundtracks; Cleaning up recorded voiceovers; Improving audio quality for marketing content; Preparing audio files for distribution; Troubleshooting common audio issues"
sonic-branding
by guia-matthieu
"Build a complete audio identity for your brand using the 7-step methodology—from brand assessment through deployment—creating memorable sonic assets that drive recognition and trust. Use when: Creating audio branding for a new company; Refreshing outdated brand sounds; Developing audio guidelines for consistent usage; Planning sonic identity across touchpoints; Briefing agencies on audio branding projects"
transcription-to-content
by guia-matthieu
"Transform podcast transcripts into multiple content assets—blog posts, social snippets, newsletters, and SEO-optimized landing pages—using systematic repurposing workflows. Use when: Maximizing ROI from podcast episodes; Creating blog content from audio/video; Generating social media posts from long-form content; Building newsletter content from transcripts; Extracting quotes and highlights for promotion"
podcast-production
by guia-matthieu
"Master Ira Glass's narrative storytelling methodology from This American Life to create podcasts that captivate listeners through the power of story. Use when: Creating a branded podcast or audio content series; Structuring episodes for maximum listener engagement; Transforming raw interviews into compelling narratives; Building thought leadership through audio storytelling; Planning podcast content that keeps audiences coming back"
remote-interview
by guia-matthieu
"Capture professional-quality remote interviews using double-ender technique and dedicated recording platforms for podcasts, media, and content production. Use when: Setting up remote podcast interviews with guests; Recording media interviews across distances; Creating customer interview content; Producing expert interviews for thought leadership; Conducting research interviews with high audio quality"
sound-design-film
by guia-matthieu
"Apply Walter Murch's legendary film sound principles to marketing video, creating emotionally resonant audio that audiences feel without consciously noticing. Use when: Designing sound for brand films and documentaries; Creating emotional impact in video ads; Layering music, effects, and voice effectively; Building immersive soundscapes for content; Elevating production value through audio"
data-visualizer
by guia-matthieu
"Create marketing visualizations from data. Use when: creating charts for reports; visualizing campaign performance; generating dashboards; presenting data insights; exporting charts for presentations"
image-batch
by guia-matthieu
"Batch process images for marketing. Use when: resizing images for social media; compressing images for web; removing backgrounds; adding watermarks; converting formats to WebP; optimizing for Core Web Vitals"
image-to-3d-pipeline
by guia-matthieu
"Transformez une image 2D en modèle 3D animé prêt pour le web ou le jeu en moins de 30 minutes, en utilisant le workflow Dilum Sanjaya (Hunyuan3D + Mixamo). Use when: Créer un personnage 3D pour un site web - Mascotte, avatar, illustration interactive; Prototyper un asset de jeu - Character design, props, environnements; Produire du contenu marketing 3D - Produits rotatifs, personnages animés; Convertir des illustrations existantes - Logo, mascotte, character design → 3D; **Tes..."
brand-voice-learner
by guia-matthieu
Analyze existing brand content to extract voice patterns, create voice guidelines, and ensure consistent brand expression
dan-kennedy-copy
by guia-matthieu
"Write copy that sells NOW using Dan Kennedy's \"No B.S.\" direct response marketing principles Use when: Writing sales copy that must generate immediate, trackable response; Creating direct mail pieces, sales letters, or landing pages for local businesses; Designing marketing funnels with clear offers at every stage; Breaking free from \"brand advertising\" that doesn't produce measurable ROI; Building follow-up sequences that convert leads into customers"
content-repurposer
by guia-matthieu
"Transform long-form content into multiple short-form pieces. Use when: converting podcast to social posts; extracting Twitter threads from blog posts; pulling quotes from transcripts; creating content variants from single source"
funnel-analyzer
by guia-matthieu
"Analyze conversion funnels and identify drop-offs. Use when: analyzing checkout funnel; tracking signup flow; identifying conversion blockers; optimizing user journey; visualizing funnel performance"
brand-strategy
by guia-matthieu
"Create distinctive brands that customers choose because they believe there's no substitute, using Marty Neumeier's Brand Gap and Zag frameworks Use when: Building a new brand from scratch (startup, product, service); Repositioning an existing brand that's become commoditized; Defining brand differentiation when competitors all look the same; Creating brand guidelines for consistent execution; Evaluating brand strength through structured testing"
voice-localization
by guia-matthieu
"Scale your brand voice across multiple languages using AI voice synthesis, maintaining consistent character and quality for global content. Use when: Expanding video content to new language markets; Creating multilingual courses or training; Localizing ads and marketing videos; Dubbing existing content for international audiences; Building consistent global brand voice"
ad-spend-optimizer
by guia-matthieu
Optimize paid advertising budget allocation across channels using performance data, attribution models, and ROI analysis
copy-frameworks
by guia-matthieu
"Master the essential copywriting frameworks used by top marketers. AIDA, PAS, PASTOR, BAB, FAB, and 4Ps—the building blocks of persuasive copy. Use when: Writing sales copy and need a proven structure; Structuring landing pages, emails, or ads; Overcoming writer's block by following a formula; Teaching copywriting fundamentals to your team; Reviewing copy to identify structural weaknesses"