guia-matthieu
@guia-matthieu
Public Skills
video-testimonial
by guia-matthieu
"Capture authentic customer testimonials through guided self-recording workflows, from outreach and briefing to recording and publishing. Use when: Building social proof for marketing campaigns; Creating customer success stories; Gathering testimonials for website and ads; Producing case study videos; Collecting user-generated content"
email-writing
by guia-matthieu
"Master email marketing from subject lines to sequences. Templates for welcome emails, nurture campaigns, sales emails, and newsletters that get opened, read, and clicked. Use when: Writing email subject lines that get opens; Creating welcome email sequences; Building nurture and sales sequences; Writing newsletters that engage; Re-engagement and win-back campaigns"
competitor-monitor
by guia-matthieu
"Monitor competitor websites for changes. Use when: tracking competitor pricing changes; monitoring new features; watching for content updates; alerting on website changes; competitive intelligence"
copywriting-classic
by guia-matthieu
"Master David Ogilvy's timeless advertising principles from \"Confessions of an Advertising Man\" (1963). The Father of Advertising's rules for copy that sells. Use when: Writing advertising copy (print, digital, video); Crafting headlines that stop the scroll; Creating long-form sales copy; Reviewing and improving existing marketing copy; Building brand campaigns that sell AND build equity"
whisper-transcription
by guia-matthieu
"Transcribe audio and video files to text using OpenAI Whisper. Use when: converting podcasts to blog posts; creating video subtitles; extracting quotes from interviews; repurposing video content to text; building searchable audio archives"
voiceover-direction
by guia-matthieu
"Master the art of directing voice talent to deliver performances that match your brand vision, using Anne Ganguzza's storytelling approach and industry best practices. Use when: Hiring and briefing voiceover artists for a project; Giving direction during recording sessions; Writing scripts that are easy for talent to deliver; Matching voice characteristics to brand personality; Reviewing auditions and selecting the right talent"
pdf-extractor
by guia-matthieu
"Extract text, tables, and images from PDFs. Use when: extracting data from reports; converting PDF tables to CSV; pulling images from presentations; processing research papers; batch converting PDFs to text"
podcast-interview
by guia-matthieu
"Master the art of podcast interviewing using NPR training methodology and Tim Ferriss's preparation techniques to extract compelling stories and insights from any guest. Use when: Preparing for a podcast interview with a guest; Designing questions that elicit stories, not soundbites; Struggling to get guests to open up authentically; Planning a new interview-format podcast; Improving your interviewing technique"
youtube-downloader
by guia-matthieu
"Download and process YouTube content for research. Use when: downloading competitor videos for analysis; extracting audio for podcasts; getting transcripts for content repurposing; archiving webinars; research content curation"
design-trends-2026
by guia-matthieu
"Apply 2026's top graphic design trends to any creative brief. Based on Kittl × Savee's 2026 Design Trends Report (10 trends + 2 honorable mentions), backed by Adobe, Figma, and Pinterest data. Use when: Designing a brand identity — pick the right aesthetic for your audience; Creating social media assets — use trending visual languages that perform; Briefing a designer or AI image tool — give precise style direction with vocabulary and references; Refreshing a visual identity — know what's rising vs saturating; Building mood boards — combine trends intentionally with data-backed rationale."
conversion-copywriting
by guia-matthieu
"Write copy that gets a \"yes\" using Joanna Wiebe's research-first, Voice of Customer methodology Use when: Writing landing pages, emails, or sales pages that need measurable conversion results; Starting a new copy project and need a systematic process to follow; Struggling with what to write and staring at a blank page; Wanting to prove ROI to clients with data-backed decisions; Improving existing copy through validation and testing"
google-ads-expert
by guia-matthieu
"Build profitable Google Ads campaigns by applying Perry Marshall's 80/20 principles to paid search optimization Use when: Setting up a new Google Ads account from scratch; Optimizing existing campaigns that are underperforming; Structuring campaigns for maximum quality score and ROI; Applying 80/20 thinking to identify high-leverage optimizations; Scaling profitable campaigns without wasting budget"
audio-logo-design
by guia-matthieu
"Create memorable sonic logos using design principles from Intel, Netflix, and McDonald's—crafting 2-5 second audio signatures that achieve instant brand recognition. Use when: Creating a sonic logo for a brand; Evaluating audio logo proposals from agencies; Understanding what makes sonic logos effective; Briefing sound designers on logo requirements; Analyzing competitor sonic logos"
cohort-analysis
by guia-matthieu
"Analyze user retention by cohort. Use when: measuring customer retention; understanding lifecycle patterns; comparing acquisition cohorts; tracking engagement over time; identifying churn risks"
voice-design
by guia-matthieu
"Select and create the perfect AI voice for your content using ElevenLabs, Qwen3-TTS, and other platforms—matching voice characteristics to brand personality and audience. Use when: Choosing an AI voice for video narration; Creating a consistent brand voice across content; Cloning a voice for scalable production; Comparing voice synthesis platforms; Designing voice characteristics by description"
content-writing
by guia-matthieu
"Create ridiculously good content using Ann Handley's \"Everybody Writes\" methodology—practical, reader-focused writing that serves your audience and achieves your goals. Use when: Write blog posts that engage and convert readers; Create email content that gets opened and clicked; Craft social media posts that stop the scroll; Develop website copy that speaks to your audience; Write thought leadership that builds credibility"
boron-letters
by guia-matthieu
"Master Gary Halbert's direct response copywriting principles from \"The Boron Letters\" (1984). The timeless fundamentals that separate pros from amateurs. Use when: Writing direct response copy (sales letters, emails, ads); Creating headlines that demand attention; Building mailing lists and segmentation; Improving copy through the A-pile test; Learning copywriting fundamentals from scratch"
naming-6-gates
by guia-matthieu
Use when creating brand names, product names, or company names in 2026. Use when naming needs to work across languages, voice assistants, and AI recommendation engines. Use when previous name candidates failed trademark or had conflicts.
web-scraper
by guia-matthieu
"Extract structured data from websites. Use when: collecting competitor pricing; scraping product listings; extracting contact information; gathering research data; monitoring website changes"
audiobook-production
by guia-matthieu
"Master ACX-compliant audiobook production using Audible's technical standards and Richard Mayer's multimedia learning principles for engaging, professional audio. Use when: Producing an audiobook for Audible/ACX distribution; Creating audio versions of courses or written content; Setting up narration workflow for long-form content; Ensuring audio meets professional distribution standards; Self-producing an audiobook as an author"
podcast-seo
by guia-matthieu
"Optimize podcast content for search engines using transcripts, structured show notes, and strategic keyword targeting to drive organic discovery. Use when: Launching a new podcast and planning for discoverability; Adding transcripts to existing episodes for SEO benefit; Optimizing show notes for search traffic; Building topical authority through podcast content; Increasing organic traffic to podcast landing pages"
ab-test-stats
by guia-matthieu
"Calculate A/B test statistical significance. Use when: determining if test results are significant; calculating required sample size; estimating test duration; analyzing conversion experiments; making data-driven decisions"
video-processing
by guia-matthieu
"Process video files with ffmpeg automation. Use when: compressing videos for upload; extracting audio from video; resizing for social formats; clipping segments; merging multiple videos; generating thumbnails"
brand-voice
by guia-matthieu
Use when writing any client-facing content, marketing copy, or communications. Use when AI output sounds generic, corporate, or lacks personality. Triggers on "sounds like AI", "lacks voice", "too generic", or when content could apply to any competitor.