deanpeters
@deanpeters
Public Skills
positioning-workshop
by deanpeters
Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.
discovery-process
by deanpeters
Run a full discovery cycle from problem hypothesis to validated solution. Use when a team needs a structured path through framing, interviews, synthesis, and experiments.
product-strategy-session
by deanpeters
Run an end-to-end product strategy session across positioning, discovery, and roadmap planning. Use when a team needs validated direction before committing to execution.
acquisition-channel-advisor
by deanpeters
Evaluate acquisition channels using unit economics, customer quality, and scalability. Use when deciding whether to scale, test, or kill a growth channel.
epic-breakdown-advisor
by deanpeters
Break down epics into user stories using Richard Lawrence's Humanizing Work methodology—a flowchart-driven approach that applies 9 splitting patterns sequentially.
prioritization-advisor
by deanpeters
Guide product managers in choosing the right prioritization framework by asking adaptive questions about product stage, team context, decision-making needs, and stakeholder dynamics. Use this to avoid
finance-based-pricing-advisor
by deanpeters
Evaluate pricing changes using financial impact analysis - ARPU/ARPA, conversion, churn risk, NRR, and payback. Recommends go/no-go on pricing decisions.
feature-investment-advisor
by deanpeters
Guide PMs through evaluating feature investments using revenue impact, cost structure, ROI, and strategic value. Delivers build/don't build recommendations.
user-story-mapping-workshop
by deanpeters
Guide product managers through creating a user story map by asking adaptive questions about the system, users, workflow, and priorities—then generating a two-dimensional map with backbone (activitie
customer-journey-mapping-workshop
by deanpeters
Guide product managers through creating a customer journey map by asking adaptive questions about the actor (persona), scenario/goal, journey phases, actions/emotions, and opportunities for improvemen
ai-shaped-readiness-advisor
by deanpeters
Assess whether your product work is AI-first or AI-shaped. Score 5 competencies and recommend the next capability to build.
context-engineering-advisor
by deanpeters
Diagnose context stuffing vs. context engineering. Assess practices, define boundaries, and advise on memory architecture, retrieval, and the Research→Plan→Reset→Implement cycle.
discovery-interview-prep
by deanpeters
Guide product managers through preparing for customer discovery interviews by asking adaptive questions about research goals, customer segments, constraints, and methodologies. Use this to design effe
pol-probe
by deanpeters
Define a Proof of Life (PoL) probe—a lightweight validation artifact that surfaces harsh truths before expensive development. Use it to test hypotheses with minimal investment.
finance-metrics-quickref
by deanpeters
Fast lookup table for 32+ SaaS finance metrics with formulas, benchmarks, and when to use each. Includes red flags and decision frameworks.
saas-economics-efficiency-metrics
by deanpeters
Evaluate unit economics and capital efficiency for SaaS. Covers CAC, LTV, payback, margins, burn rate, Rule of 40, and magic number.
user-story
by deanpeters
Create clear, concise user stories that combine Mike Cohn's user story format with Gherkin-style acceptance criteria. Use this to translate user needs into actionable development work that focuses on
user-story-splitting
by deanpeters
Break down large user stories, epics, or features into smaller, independently deliverable stories using systematic splitting patterns. Use this to make work more manageable, reduce risk, enable faster
proto-persona
by deanpeters
Create an initial, assumption-based persona profile that synthesizes available user research, market data, and stakeholder knowledge into a working hypothesis about your target user. Use this to align
epic-hypothesis
by deanpeters
Frame epics as testable hypotheses using an if/then structure that articulates the action or solution, the target beneficiary, the expected outcome, and how you'll validate success. Use this to manage
positioning-statement
by deanpeters
Create a Geoffrey Moore-style positioning statement that clearly articulates who your product serves, what need it addresses, how it's categorized, what benefit it delivers, and how it differs from al
recommendation-canvas
by deanpeters
Evaluate and propose AI product solutions using a structured canvas that assesses business outcomes, customer outcomes, problem framing, solution hypotheses, positioning, risks, and value justificatio
customer-journey-map
by deanpeters
Create a comprehensive customer journey map that visualizes how customers interact with your brand across all stages—from awareness to loyalty—documenting their actions, touchpoints, emotions, KPI