deanpeters
@deanpeters
Public Skills
altitude-horizon-framework
by deanpeters
Understand the PM-to-Director transition through altitude and horizon thinking. Use when diagnosing scope, time-horizon, or leadership-level gaps.
user-story-mapping-workshop
by deanpeters
Guide product managers through creating a user story map by asking adaptive questions about the system, users, workflow, and priorities—then generating a two-dimensional map with backbone (activitie
user-story
by deanpeters
Create clear, concise user stories that combine Mike Cohn's user story format with Gherkin-style acceptance criteria. Use this to translate user needs into actionable development work that focuses on
finance-based-pricing-advisor
by deanpeters
Evaluate pricing changes using financial impact analysis - ARPU/ARPA, conversion, churn risk, NRR, and payback. Recommends go/no-go on pricing decisions.
epic-hypothesis
by deanpeters
Frame epics as testable hypotheses using an if/then structure that articulates the action or solution, the target beneficiary, the expected outcome, and how you'll validate success. Use this to manage
skill-authoring-workflow
by deanpeters
Turn raw PM content into a compliant, publish-ready skill. Use when creating or updating a repo skill without breaking standards.
acquisition-channel-advisor
by deanpeters
Evaluate acquisition channels using unit economics, customer quality, and scalability. Use when deciding whether to scale, test, or kill a growth channel.
eol-message
by deanpeters
Write a clear, empathetic EOL announcement with rationale, customer impact, and next steps. Use when retiring a product, feature, or plan without creating avoidable confusion.
jobs-to-be-done
by deanpeters
Uncover customer jobs, pains, and gains in a structured JTBD format. Use when clarifying unmet needs, repositioning a product, or improving discovery and messaging.
opportunity-solution-tree
by deanpeters
Build an Opportunity Solution Tree from outcomes to opportunities, solutions, and tests. Use when a stakeholder request needs problem framing before you decide what to build.
discovery-process
by deanpeters
Run a full discovery cycle from problem hypothesis to validated solution. Use when a team needs a structured path through framing, interviews, synthesis, and experiments.
pestel-analysis
by deanpeters
Analyze political, economic, social, technological, environmental, and legal forces. Use when external market shifts could materially affect a product, roadmap, or strategy.
problem-framing-canvas
by deanpeters
Guide teams through MITRE's Problem Framing Canvas. Use when you need a clearer problem statement before jumping to solutions.
roadmap-planning
by deanpeters
Plan a strategic roadmap across prioritization, epic definition, stakeholder alignment, and sequencing. Use when turning strategy into a release plan that teams can execute.
positioning-workshop
by deanpeters
Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.
press-release
by deanpeters
Write an Amazon-style press release that defines customer value before building. Use when aligning stakeholders on a new product, feature, or strategic bet.
user-story-mapping
by deanpeters
Create a user story map that lays out activities, steps, tasks, and release slices. Use when planning a workflow, backlog, or MVP around the user journey.
tam-sam-som-calculator
by deanpeters
Calculate TAM, SAM, and SOM with explicit assumptions, methods, and caveats. Use when sizing a market for a product idea, business case, or executive review.
company-research
by deanpeters
Create a company research brief with executive quotes, product strategy, and org context. Use when preparing for interviews, competitive analysis, partnerships, or market-entry work.
pol-probe-advisor
by deanpeters
Select the right Proof of Life (PoL) probe based on hypothesis, risk, and resources. Use this to match the validation method to the real learning goal, not tooling comfort.
recommendation-canvas
by deanpeters
Evaluate and propose AI product solutions using a structured canvas that assesses business outcomes, customer outcomes, problem framing, solution hypotheses, positioning, risks, and value justificatio
problem-statement
by deanpeters
Write a user-centered problem statement with who is blocked, what they are trying to do, why it matters, and how it feels. Use when framing discovery, prioritization, or a PRD.
prd-development
by deanpeters
Build a structured PRD that connects problem, users, solution, and success criteria. Use when turning discovery notes into an engineering-ready document for a major initiative.
workshop-facilitation
by deanpeters
Facilitate workshop sessions in a one-step, multi-turn flow. Use when an interactive skill needs consistent pacing, options, and progress tracking.
storyboard
by deanpeters
Create a six-frame storyboard that shows a user's journey from problem to solution. Use when you need a fast narrative for alignment, concept reviews, or demos.
customer-journey-mapping-workshop
by deanpeters
Guide product managers through creating a customer journey map by asking adaptive questions about the actor (persona), scenario/goal, journey phases, actions/emotions, and opportunities for improvemen
feature-investment-advisor
by deanpeters
Guide PMs through evaluating feature investments using revenue impact, cost structure, ROI, and strategic value. Delivers build/don't build recommendations.
prioritization-advisor
by deanpeters
Guide product managers in choosing the right prioritization framework by asking adaptive questions about product stage, team context, decision-making needs, and stakeholder dynamics. Use this to avoid
proto-persona
by deanpeters
Create an initial, assumption-based persona profile that synthesizes available user research, market data, and stakeholder knowledge into a working hypothesis about your target user. Use this to align
business-health-diagnostic
by deanpeters
Diagnose SaaS business health across growth, retention, efficiency, and capital. Use when preparing a business review or prioritizing urgent fixes.
product-strategy-session
by deanpeters
Run an end-to-end product strategy session across positioning, discovery, and roadmap planning. Use when a team needs validated direction before committing to execution.
saas-revenue-growth-metrics
by deanpeters
Calculate SaaS revenue, retention, and growth metrics. Use when diagnosing momentum, churn, expansion, or product-market-fit signals.
executive-onboarding-playbook
by deanpeters
Plan a VP or CPO 30-60-90 day diagnostic onboarding path. Use when entering a new executive product role and avoiding premature change.
discovery-interview-prep
by deanpeters
Guide product managers through preparing for customer discovery interviews by asking adaptive questions about research goals, customer segments, constraints, and methodologies. Use this to design effe
finance-metrics-quickref
by deanpeters
Fast lookup table for 32+ SaaS finance metrics with formulas, benchmarks, and when to use each. Includes red flags and decision frameworks.
pol-probe
by deanpeters
Define a Proof of Life (PoL) probe—a lightweight validation artifact that surfaces harsh truths before expensive development. Use it to test hypotheses with minimal investment.
user-story-splitting
by deanpeters
Break down large user stories, epics, or features into smaller, independently deliverable stories using systematic splitting patterns. Use this to make work more manageable, reduce risk, enable faster
product-sense-interview-answer
by deanpeters
Structure a spoken PM product-sense answer with assumptions, segmentation, pain-point prioritization, and MVP tradeoffs. Use when practicing design, improve, or build-next interview questions.
vp-cpo-readiness-advisor
by deanpeters
Guide the transition to VP or CPO across preparing, interviewing, landing, and recalibrating. Use when executive product scope is changing fast.
lean-ux-canvas
by deanpeters
Guide teams through Lean UX Canvas v2. Use when framing a business problem, surfacing assumptions, and defining what to learn next.
director-readiness-advisor
by deanpeters
Guide the PM-to-Director transition across preparing, interviewing, landing, and recalibrating. Use when leadership scope is changing and you need practical coaching.
ai-shaped-readiness-advisor
by deanpeters
Assess whether your product work is AI-first or AI-shaped. Score 5 competencies and recommend the next capability to build.
epic-breakdown-advisor
by deanpeters
Break down epics into user stories using Richard Lawrence's Humanizing Work methodology—a flowchart-driven approach that applies 9 splitting patterns sequentially.
context-engineering-advisor
by deanpeters
Diagnose context stuffing vs. context engineering. Assess practices, define boundaries, and advise on memory architecture, retrieval, and the Research→Plan→Reset→Implement cycle.
saas-economics-efficiency-metrics
by deanpeters
Evaluate unit economics and capital efficiency for SaaS. Covers CAC, LTV, payback, margins, burn rate, Rule of 40, and magic number.
customer-journey-map
by deanpeters
Create a comprehensive customer journey map that visualizes how customers interact with your brand across all stages—from awareness to loyalty—documenting their actions, touchpoints, emotions, KPI
positioning-statement
by deanpeters
Create a Geoffrey Moore-style positioning statement that clearly articulates who your product serves, what need it addresses, how it's categorized, what benefit it delivers, and how it differs from al