Daily Briefing Skill

Generate a comprehensive daily briefing with REAL data from McKinzie's business sources.

Purpose

Replace generic morning briefings with actual revenue, traffic, and performance data. No fluff - just actionable intel.

Data Sources

1. Ad Revenue (Mediavine)

• Yesterday's earnings across 5 sites
• MTD totals and trends
• RPM changes
• Source: Browser automation of Mediavine dashboard

2. Traffic (GA4)

• Yesterday's sessions by site
• Week-over-week trends
• Top performing pages
• Source: GA4 Analytics skill (/skills/ga4-analytics/)

3. Etsy Sales

• Yesterday's orders and revenue
• Shop-by-shop breakdown
• Source: Browser automation or Etsy API

4. Social Performance (GetLate)

• FB Bonus estimates (views → revenue)
• Top performing posts
• Source: GetLate API

5. Weather

• Today's forecast
• Source: Weather skill

6. Tasks/Calendar

• Today's priorities from kanban
• Any scheduled meetings
• Source: Kanban cards.json

Output Format

☀️ DAILY BRIEFING - [Date]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━

💰 REVENUE SNAPSHOT
├─ Mediavine Yesterday: $XXX
├─ Mediavine MTD: $X,XXX
├─ Etsy Yesterday: $XXX
└─ Est. FB Bonus: $XXX

📊 TRAFFIC HIGHLIGHTS
├─ Total Sessions: XX,XXX
├─ Top Site: [site] (X,XXX)
└─ Trend: ↑/↓ X% vs last week

🏆 WINS
└─ [Notable achievements from yesterday]

⚠️ ATTENTION NEEDED
└─ [Any issues or drops requiring attention]

🎯 TODAY'S PRIORITIES
├─ 1. [Top priority]
├─ 2. [Second priority]
└─ 3. [Third priority]

🌤️ Weather: [forecast summary]

Usage

Run this skill during morning briefing cron (9:30am MT) or on-demand.

Generate my daily briefing with real data

Scripts

scripts/fetch-mediavine.js

Fetches Mediavine data via browser automation.

scripts/fetch-ga4.js

Pulls GA4 data using the ga4-analytics skill.

scripts/fetch-etsy.js

Gets Etsy sales data.

scripts/compile-briefing.js

Combines all data sources into formatted output.

Configuration

Store API keys and credentials in ~/.clawdbot/.env:

• GETLATE_API_KEY - Already configured ✅
• GA4 OAuth tokens at ~/.clawdbot/credentials/ga4-tokens.json ✅

Cron Integration

The morning-briefing cron (9:30am MT) should call this skill instead of generic weather/news.

Notes

• Mediavine data may be delayed by a day (normal)
• Etsy real-time data requires browser session
• FB Bonus is estimated from views (actual payout monthly)