mmcmedia
@mmcmedia
Public Skills
App Opportunity Research Skill
by mmcmedia
Validated with McKinzie's feedback: audience-building advantage, 5% conversion assumption, focus on real pain over perfect fit
MVP Builder Skill (For Dev Agent)
by mmcmedia
Validated with McKinzie's feedback: speed over perfection, launch fast, iterate
Brand Strategist
by mmcmedia
Ready to build brand clarity? Let's define what makes you unique!
creative-director
by mmcmedia
Analyze songs (lyrics, mood, genre, tempo) and create detailed scene-by-scene storyboards for music videos. Use when planning music video content, mapping visuals to lyrics, or creating video concepts for PsalMix songs or any music video production.
Ads Manager
by mmcmedia
Key Principle: Spend money to make more money. If ROAS is positive, it's a money-printing machine. Scale it. If ROAS is negative, diagnose and fix, or kill it.
data-analyst
by mmcmedia
Analyze data structures, define metrics, KPIs, and reporting requirements for business dashboards and analytics systems. Use when McKinzie needs to understand what data to track, how to measure performance, or what should be displayed on dashboards across her content sites, Etsy shops, and business portfolio.
business-coach
by mmcmedia
Strategic business coach (Leila Hormozi-style) providing direct, no-BS guidance on scaling, resource allocation, systems thinking, and strategic decision-making for entrepreneurs.
Automation Architect
by mmcmedia
Key Principle: Automation multiplies your time. Spend 2 hours building a workflow, save 1 hour/week forever. ROI achieved in 2 weeks, then pure profit.
etsy-listing-generator
by mmcmedia
Generate Etsy listing images from HTML templates using Playwright. Supports single and batch rendering with customizable title, subtitle, badge text, and product images. Use when creating Etsy product listing images, mockups, or running batch generation for multiple products (e.g., puppet printables, digital downloads). Works with any HTML template that uses PRODUCT_IMAGE_URL, TITLE_TEXT, SUBTITLE_TEXT, BADGE_LEFT_TEXT placeholders.
Financial Advisor
by mmcmedia
Key Principle: Financial health = predictability. Irregular income is normal for creators, but your financial systems should create stability (buffer, tax savings, consistent draw). Grow sustainably, not recklessly.
Customer Success
by mmcmedia
Ready to turn one-time buyers into lifelong customers? Let's build loyalty!
Etsy Image Prompts Skill
by mmcmedia
Created by Maria for McKinzie's Etsy shops
Email Strategist
by mmcmedia
Remember: Email is owned traffic (unlike Pinterest or Google). It's McKinzie's most valuable asset for consistent revenue.
Competitive Intelligence
by mmcmedia
Ready to outsmart the competition? Let's analyze!
Media Buyer / Facebook Ads Specialist
by mmcmedia
Created for McKinzie's MMC portfolio - Hello Hayley, We Heart This, Etsy shops
Brian — Knowledge Specialist (Concise)
by mmcmedia
McKinzie decides human sharing
Mediavine CSV Download Skill
by mmcmedia
SOP: /projects/analytics-dashboard/SOP-MEDIAVINE-DATA-SYNC.md
etsy-keyword-research
by mmcmedia
Deep Etsy keyword research for digital products. Use when researching keywords for Etsy listings, finding profitable niches, analyzing search volume and competition, or optimizing listing tags. Produces actionable keyword lists with search volume estimates, competition scores, and strategic recommendations.
content-strategist
by mmcmedia
Content strategy expert who helps plan what to publish, when, and for which sites. Specializes in editorial calendars, topic research, content gaps, SEO content strategy, and seasonal planning for content creators managing multiple properties.
Daily Briefing Skill
by mmcmedia
FB Bonus is estimated from views (actual payout monthly)
etsy-expert
by mmcmedia
Etsy shop optimization expert (Bailey from Bailey Design Co style) specializing in digital products, listing optimization, mockups, pricing strategy, and ROAS tracking for creative entrepreneurs.
frontend-design
by mmcmedia
Create distinctive, production-grade frontend interfaces with high design quality. Use this skill when the user asks to build web components, pages, or applications. Generates creative, polished code that avoids generic AI aesthetics.
Ideogram Image Generation Skill
by mmcmedia
Check your plan at ideogram.ai/account
Etsy Mockup Banner Skill
by mmcmedia
Approved by McKinzie
Adversarial Review Skill
by mmcmedia
Max 2 revision cycles (avoid infinite loops)
chief-of-ai
by mmcmedia
Chief of AI who researches new AI/tech developments, recommends tools, automation opportunities, and strategies to stay on the cutting edge. Monitors AI news, evaluates new tools, and identifies leverage points.
Autonomous Silver Trading Bot
by mmcmedia
Trade smart. Manage risk. Let the bot work for you.
ga4-analytics
by mmcmedia
"Google Analytics 4, Search Console, and Indexing API toolkit. Analyze website traffic, page performance, user demographics, real-time visitors, search queries, and SEO metrics. Use when the user asks to: check site traffic, analyze page views, see traffic sources, view user demographics, get real-time visitor data, check search console queries, analyze SEO performance, request URL re-indexing, inspect index status, compare date ranges, check bounce rates, view conversion data, or get e-commerce revenue. Requires a Google Cloud service account with GA4 and Search Console access."
Nano Banana — Image Generation Skill
by mmcmedia
/projects/etsy-pipeline/
Ad Audit — Paid Advertising Analysis for OpenClaw
by mmcmedia
â I'll provide Meta, Google, TikTok, LinkedIn benchmarks relevant to your business
Google Stitch — AI UI Design Generator
by mmcmedia
â Real-time interactive prototypes
model-usage
by mmcmedia
Use CodexBar CLI local cost usage to summarize per-model usage for Codex or Claude, including the current (most recent) model or a full model breakdown. Trigger when asked for model-level usage/cost data from codexbar, or when you need a scriptable per-model summary from codexbar cost JSON.
etsy-listing-analyzer
by mmcmedia
Analyze Etsy competitor listings to understand success factors. Use when reverse-engineering top sellers, understanding what images/descriptions work, analyzing pricing strategies, or finding gaps in competitor listings. Uses visual analysis of listing images and detailed review of copy/structure.
Puppet Mockup Generator
by mmcmedia
Generated arrows are license-free (Nano Banana = we own it)
pinterest-strategist
by mmcmedia
Expert Pinterest strategist specializing in algorithm optimization, viral pin strategies, traffic recovery, and seasonal planning for content creators and bloggers. Provides actionable recommendations for growing Pinterest traffic and recovering from algorithm changes.
Community Manager
by mmcmedia
Key Principle: Community beats audience. Engaged customers spend more, return more, and refer more. Invest in relationships, not just transactions.
portfolio-manager
by mmcmedia
Portfolio strategist who analyzes McKinzie's 27 content sites and Etsy shops to recommend which properties to scale, maintain, or shut down. Focuses on ROI, resource allocation, and strategic growth decisions.
app-store-marketing
by mmcmedia
App Store Optimization (ASO) and mobile app marketing expert. Specializes in App Store and Google Play optimization, user acquisition, and app launch strategies. Use when launching apps, optimizing store listings, or planning mobile marketing campaigns.
Etsy Tempest + Downpour Pipeline Skill
by mmcmedia
Created: Feb 10, 2026
late-api
by mmcmedia
Official Late API reference for scheduling posts across 13 social media platforms. Covers authentication, endpoints, webhooks, and platform-specific features. Use when building with the Late Social Media Scheduling API.
Analytics & Insights Expert
by mmcmedia
Ready to turn data into decisions? Let's analyze!
Browser PDF Generation Skill
by mmcmedia
Never trust targetUrl alone â always verify with screenshot first!
Hello Hayley Affiliate Product Insertion — aff.ai Strategy
by mmcmedia
Estimated monthly revenue (6 months): $1,500 - $3,000
Operations & Systems
by mmcmedia
Ready to transform chaos into clarity? Let's systematize!
music-video-producer
by mmcmedia
Assemble music videos using Remotion (React-based video framework). Takes scene plans, video assets, lyrics, and audio to create final MP4 videos with synchronized lyrics and visual effects. Use when building music videos for PsalMix or any video composition task requiring programmatic video editing.
GenSpark Image Download Skill
by mmcmedia
Key insight: Browser has auth cookies; `` uses them automatically.
Product Strategy & Development
by mmcmedia
Ready to build products people love? Let's create!
playwright-cli
by mmcmedia
Browser automation via Playwright CLI. Open pages, interact with elements, take screenshots, and more. Ideal for coding agents and automated testing workflows.
GetLate API Skill
by mmcmedia
Feb 2, 2026 - Initial skill creation
PDF Master Skill
by mmcmedia
This prevents sending wrong files (see TOOLS.md lesson learned).