whawkinsiv
@whawkinsiv
Public Skills
retention
by whawkinsiv
"Use this skill when the user needs to reduce churn, improve retention, understand why customers leave, build win-back campaigns, increase customer lifetime value, or create stickiness in their product. Covers churn analysis, at-risk identification, retention tactics, win-back sequences, and expansion revenue for bootstrapped SaaS."
hiring
by whawkinsiv
"Use this skill when the user needs to hire a developer, find a technical contractor, vet engineering talent, manage freelancers, write a job brief, decide between hiring and contracting, or bring on their first technical team member. Covers contractor sourcing, vetting, management, and the founder-developer working relationship for non-technical founders."
accounting
by whawkinsiv
"Use this skill when the user needs to set up bookkeeping, track revenue and expenses, prepare for taxes, choose accounting software, understand SaaS revenue recognition, or manage the financial operations of their bootstrapped business. Covers bookkeeping setup, tax preparation, accounting tools, and financial hygiene for solo founders."
customer-research
by whawkinsiv
"Use this skill when the user needs to understand their customers, create personas, conduct user interviews, or apply the Jobs-to-be-Done framework. Covers JTBD methodology, behavioral personas, interview techniques, and extracting actionable insights."
landing-page
by whawkinsiv
"Use this skill when the user needs to create or improve a landing page, write above-the-fold copy, structure a sales page, or increase landing page conversion rates. Covers page structure, headline formulas, buyer psychology, and conversion elements."
pricing
by whawkinsiv
"Use this skill when the user needs to set pricing, design pricing tiers, choose value metrics, or test price changes. Covers pricing psychology, tier design, anchoring, self-selection mechanisms, and monetization strategy for SaaS."
launch
by whawkinsiv
"Use this skill when the user needs to plan a product launch, prepare for Product Hunt, build a waitlist, coordinate a launch week, sequence go-to-market activities, or figure out how to get first users. Covers launch playbooks, beta programs, Product Hunt strategy, and post-launch momentum for bootstrapped SaaS."
ads
by whawkinsiv
"Use this skill when the user needs to run Google Ads, write ad copy, select keywords, optimize CAC/LTV, or manage a small paid acquisition budget. Covers Google Ads strategy, keyword selection, ad copywriting, and conversion tracking for bootstrapped SaaS."
prioritize
by whawkinsiv
"Use this skill when the user needs to prioritize features, define an MVP, create a roadmap, or decide what to build next. Covers RICE prioritization, hypothesis testing, MVP definition, and ruthless feature prioritization for early-stage SaaS."
legal
by whawkinsiv
"Use this skill when the user needs to form a business entity, choose between LLC and C-Corp, create Terms of Service, write a Privacy Policy, or handle legal compliance. Covers entity selection, legal documents, contracts, and compliance for solo-founded SaaS."
analytics
by whawkinsiv
"Use this skill when the user needs to set up analytics, design event tracking, define key metrics, build funnels, or instrument their SaaS product for data-driven decisions. Covers event naming conventions, tracking strategy, funnel analytics, and data quality."
database
by whawkinsiv
"Use this skill when the user needs to choose a database, design a schema, set up Supabase or another database, write queries, handle migrations, or fix data-related issues. Covers database selection, schema design, Row Level Security, migrations, and common patterns for SaaS apps built by non-technical founders."
validate
by whawkinsiv
"Use this skill when the user needs to validate a business idea, test demand before building, run a smoke test, create an MVP experiment, or decide whether an idea is worth pursuing. Covers demand validation, smoke tests, fake-door tests, landing page experiments, and go/no-go decision frameworks for bootstrapped founders."
market-research
by whawkinsiv
"Use this skill when the user needs to size a market, analyze competitors, calculate TAM/SAM/SOM, or validate a business idea. Covers market sizing, competitive analysis frameworks, napkin math, and bottom-up revenue estimation."
by whawkinsiv
"Use this skill when the user needs to create email sequences, design onboarding drips, write welcome emails, set up behavioral triggers, or improve email engagement. Covers lifecycle email programs, subject line formulas, and drip campaign design."
conversion
by whawkinsiv
"Use this skill when the user needs to improve conversion rates, reduce funnel drop-off, optimize signup flows, or increase trial-to-paid conversion. Covers funnel analysis, friction reduction, behavioral psychology, social proof, and A/B testing strategies."
sales
by whawkinsiv
"Use this skill when the user needs to find their first customers, write cold outreach, build a prospect list, or close early sales. Covers founder-led sales methodology, outreach templates, personalization, LinkedIn strategy, and landing the first 100 customers."
community
by whawkinsiv
"Use this skill when the user needs to build a user community, start a Discord or forum, create a community strategy, reduce support load through peer-to-peer help, or use community as a growth channel. Covers community platform selection, launch strategy, engagement tactics, and scaling community without it consuming all your time."
navigation
by whawkinsiv
"Use this skill when the user needs to organize their app's navigation, structure content hierarchy, improve findability, or design menu systems. Covers navigation patterns, labeling, mental models, and flat vs deep information structures."
seo
by whawkinsiv
"Use this skill when the user needs to plan SEO content, do keyword research, build a content calendar, optimize pages for search intent, or create an internal linking strategy. Covers keyword intent analysis, content architecture, on-page optimization, and content planning for SaaS."
ai-features
by whawkinsiv
"Use this skill when the user needs to add AI-powered features to their SaaS product, integrate LLM APIs, build AI assistants, implement RAG, or use AI to differentiate their product. Covers API selection, prompt engineering for product features, cost management, and building AI features that non-technical founders can ship and maintain."
onboarding
by whawkinsiv
"Use this skill when the user needs to design onboarding flows, define their aha moment, improve activation rates, or reduce early churn. Covers activation metrics, interactive onboarding, personalization, progressive disclosure, and first-run UX."
feedback
by whawkinsiv
"Use this skill when the user needs to collect user feedback, run surveys, set up NPS, prioritize feature requests, close the feedback loop, or turn customer input into product decisions. Covers feedback collection methods, survey design, prioritization frameworks, and building a feedback-driven product culture."
social-media
by whawkinsiv
"Use this skill when the user needs to grow a social media presence, create content for Twitter/X, LinkedIn, or other platforms, build a founder brand, or use social media as a distribution channel. Covers platform strategy, content frameworks, posting cadence, and audience building for bootstrapped SaaS founders."
support
by whawkinsiv
"Use this skill when the user needs to create help docs, build a knowledge base, set up self-serve support, or reduce support tickets. Covers documentation strategy, help center structure, support tone, and scaling support without hiring."
copywriting
by whawkinsiv
"Use this skill when the user needs to write headlines, CTAs, button text, error messages, onboarding copy, or any UI text. Covers headline formulas, microcopy best practices, benefit-driven copy, and SaaS writing style."
payments
by whawkinsiv
"Use this skill when the user needs to set up Stripe, implement subscriptions, handle billing, configure payment plans, manage failed payments, deal with refunds, set up tax collection, or troubleshoot payment issues. Covers Stripe configuration, subscription lifecycle, dunning, tax compliance, and billing operations for bootstrapped SaaS."
finances
by whawkinsiv
"Use this skill when the user needs to build a financial model, calculate unit economics, understand MRR/ARR/churn, or figure out their quit number. Covers SaaS metrics, CAC/LTV, burn rate, cash flow modeling, and making unit economics legible for non-finance founders."
technical-seo
by whawkinsiv
"Use this skill to perform comprehensive SEO audits, implement technical optimizations, improve on-page SEO, optimize for Core Web Vitals, and implement GEO (Generative Engine Optimization) for AI search engines."
brand
by whawkinsiv
"Use this skill when the user needs to create a brand identity, choose a color palette, design a logo, establish design tokens, or build visual consistency for their SaaS product. Covers color systems, typography, logo design, and brand recognition."
content
by whawkinsiv
"Use this skill when the user needs a content strategy, wants to build in public, grow an audience, choose content platforms, or create a distribution plan. Covers platform selection, build-in-public frameworks, content distribution, and audience building for solo founders."
plan
by whawkinsiv
"Use this skill when the user needs to turn an idea into a buildable spec, write a project scope, create feature requirements, or define an MVP. Covers quick feature specs (10-15 min) for immediate AI builds and full project scopes (1-2 hours) for planning and contractor estimates."
deploy
by whawkinsiv
"Use this skill when the user needs to deploy their app, choose a hosting provider, connect a custom domain, set up environment variables, manage a production database, configure DNS, or go from 'it works locally' to 'it's live on the internet.' Covers hosting selection, deployment workflows, domain setup, and production operations for non-technical founders."
design
by whawkinsiv
"Use this skill when the user needs to create a design system, establish UI patterns, improve visual hierarchy, refine interactions, or ensure visual consistency across their SaaS app. Covers design system management (CREATE/MODIFY/WORK WITHIN modes), screen-by-screen UI guidance, component selection, and spacing rules."
growth
by whawkinsiv
"Use this skill when the user needs to design a product-led growth strategy, build viral loops, improve activation metrics, or reduce churn. Covers PLG funnels, activation metrics, viral mechanics, retention strategies, and growth systems."
integrations
by whawkinsiv
"Use this skill when the user needs to connect third-party services, set up APIs, add OAuth, configure webhooks, or integrate tools like Slack, Zapier, email providers, or payment processors. Covers API integration patterns, auth flows, webhook handling, and building integrations that non-technical founders can maintain."
accessibility
by whawkinsiv
"Use this skill when the user needs to make their app accessible, comply with WCAG guidelines, implement ARIA patterns, support screen readers, or ensure keyboard navigation works. Covers WCAG 2.2, semantic HTML, assistive technology testing, and inclusive design."
optimize
by whawkinsiv
"Use this skill when the user's app feels slow, the codebase feels bloated, or after significant development work. Optimizes across four dimensions: Speed (page load, API response), Code (unused files, dead code), Database (orphaned data, schema hygiene), and Dependencies (package bloat, bundle size)."
secure
by whawkinsiv
"Use this skill when the user needs to secure their SaaS app, implement authentication, protect user data, secure APIs, or check for vulnerabilities. Covers OWASP Top 10, auth best practices, data protection, and security checklists for apps built with AI tools."
build
by whawkinsiv
"Use this skill when the user needs to build features with AI coding tools, choose between Claude Code, Lovable, Replit, or Cursor, write effective prompts for code generation, or iterate on AI-generated code. Covers tool selection, prompting strategies, and development workflows for non-technical founders."
monitor
by whawkinsiv
"Use this skill when the user needs to set up production monitoring, track app health, configure error alerts, or respond to incidents. Covers error tracking, uptime monitoring, performance metrics, and incident response for SaaS applications."
debug
by whawkinsiv
"Use this skill when features break, users report errors, deployments fail, or tests don't pass. Guides systematic debugging: reproducing bugs, gathering diagnostic info, reading error messages, and working with AI tools to fix issues efficiently."
test
by whawkinsiv
"Use this skill when the user needs to test features before deployment, create test scenarios, find edge cases, or verify bug fixes. Covers manual testing workflows, cross-browser testing, edge case identification, and testing checklists for non-technical founders."