whawkinsiv
@whawkinsiv
Public Skills
hiring
by whawkinsiv
"Use this skill when the user needs to hire a developer, find a technical contractor, vet engineering talent, manage freelancers, write a job brief, decide between hiring and contracting, or bring on their first technical team member. Covers contractor sourcing, vetting, management, and the founder-developer working relationship for non-technical founders."
retention
by whawkinsiv
"Use this skill when the user needs to reduce churn, improve retention, understand why customers leave, build win-back campaigns, increase customer lifetime value, or create stickiness in their product. Covers churn analysis, at-risk identification, retention tactics, win-back sequences, and expansion revenue for bootstrapped SaaS."
content
by whawkinsiv
"Use this skill when the user needs a content strategy, wants to build in public, grow an audience, choose content platforms, or create a distribution plan. Covers platform selection, build-in-public frameworks, content distribution, and audience building for solo founders."
sales
by whawkinsiv
"Use this skill when the user needs to find their first customers, write cold outreach, build a prospect list, or close early sales. Covers founder-led sales methodology, outreach templates, personalization, LinkedIn strategy, and landing the first 100 customers."
plan
by whawkinsiv
"Use this skill when the user needs to turn an idea into a buildable spec, write a project scope, create feature requirements, or define an MVP. Covers quick feature specs (10-15 min) for immediate AI builds and full project scopes (1-2 hours) for planning and contractor estimates."
accounting
by whawkinsiv
"Use this skill when the user needs to set up bookkeeping, track revenue and expenses, prepare for taxes, choose accounting software, understand SaaS revenue recognition, or manage the financial operations of their bootstrapped business. Covers bookkeeping setup, tax preparation, accounting tools, and financial hygiene for solo founders."
by whawkinsiv
"Use this skill when the user needs to create email sequences, design onboarding drips, write welcome emails, set up behavioral triggers, or improve email engagement. Covers lifecycle email programs, subject line formulas, and drip campaign design."
launch
by whawkinsiv
"Use this skill when the user needs to plan a product launch, prepare for Product Hunt, build a waitlist, coordinate a launch week, sequence go-to-market activities, or figure out how to get first users. Covers launch playbooks, beta programs, Product Hunt strategy, and post-launch momentum for bootstrapped SaaS."
conversion
by whawkinsiv
"Use this skill when the user needs to improve conversion rates, reduce funnel drop-off, optimize signup flows, or increase trial-to-paid conversion. Covers funnel analysis, friction reduction, behavioral psychology, social proof, and A/B testing strategies."
payments
by whawkinsiv
"Use this skill when the user needs to set up Stripe, implement subscriptions, handle billing, configure payment plans, manage failed payments, deal with refunds, set up tax collection, or troubleshoot payment issues. Covers Stripe configuration, subscription lifecycle, dunning, tax compliance, and billing operations for bootstrapped SaaS."
community
by whawkinsiv
"Use this skill when the user needs to build a user community, start a Discord or forum, create a community strategy, reduce support load through peer-to-peer help, or use community as a growth channel. Covers community platform selection, launch strategy, engagement tactics, and scaling community without it consuming all your time."
design
by whawkinsiv
"Use this skill when the user needs to create a design system, establish UI patterns, improve visual hierarchy, refine interactions, or ensure visual consistency across their SaaS app. Covers design system management (CREATE/MODIFY/WORK WITHIN modes), screen-by-screen UI guidance, component selection, and spacing rules."
growth
by whawkinsiv
"Use this skill when the user needs to design a product-led growth strategy, build viral loops, improve activation metrics, or reduce churn. Covers PLG funnels, activation metrics, viral mechanics, retention strategies, and growth systems."
deploy
by whawkinsiv
"Use this skill when the user needs to deploy their app, choose a hosting provider, connect a custom domain, set up environment variables, manage a production database, configure DNS, or go from 'it works locally' to 'it's live on the internet.' Covers hosting selection, deployment workflows, domain setup, and production operations for non-technical founders."
social-media
by whawkinsiv
"Use this skill when the user needs to grow a social media presence, create content for Twitter/X, LinkedIn, or other platforms, build a founder brand, or use social media as a distribution channel. Covers platform strategy, content frameworks, posting cadence, and audience building for bootstrapped SaaS founders."
support
by whawkinsiv
"Use this skill when the user needs to create help docs, build a knowledge base, set up self-serve support, or reduce support tickets. Covers documentation strategy, help center structure, support tone, and scaling support without hiring."
finances
by whawkinsiv
"Use this skill when the user needs to build a financial model, calculate unit economics, understand MRR/ARR/churn, or figure out their quit number. Covers SaaS metrics, CAC/LTV, burn rate, cash flow modeling, and making unit economics legible for non-finance founders."
landing-page
by whawkinsiv
"Use this skill when the user needs to create or improve a landing page, write above-the-fold copy, structure a sales page, or increase landing page conversion rates. Covers page structure, headline formulas, buyer psychology, and conversion elements."
seo
by whawkinsiv
"Use this skill when the user needs to plan SEO content, do keyword research, build a content calendar, optimize pages for search intent, or create an internal linking strategy. Covers keyword intent analysis, content architecture, on-page optimization, and content planning for SaaS."
pricing
by whawkinsiv
"Use this skill when the user needs to set pricing, design pricing tiers, choose value metrics, or test price changes. Covers pricing psychology, tier design, anchoring, self-selection mechanisms, and monetization strategy for SaaS."
brand
by whawkinsiv
"Use this skill when the user needs to create a brand identity, choose a color palette, design a logo, establish design tokens, or build visual consistency for their SaaS product. Covers color systems, typography, logo design, and brand recognition."
integrations
by whawkinsiv
"Use this skill when the user needs to connect third-party services, set up APIs, add OAuth, configure webhooks, or integrate tools like Slack, Zapier, email providers, or payment processors. Covers API integration patterns, auth flows, webhook handling, and building integrations that non-technical founders can maintain."
customer-research
by whawkinsiv
"Use this skill when the user needs to understand their customers, create personas, conduct user interviews, or apply the Jobs-to-be-Done framework. Covers JTBD methodology, behavioral personas, interview techniques, and extracting actionable insights."
market-research
by whawkinsiv
"Use this skill when the user needs to size a market, analyze competitors, calculate TAM/SAM/SOM, or validate a business idea. Covers market sizing, competitive analysis frameworks, napkin math, and bottom-up revenue estimation."