mike-coulbourn
@mike-coulbourn
Public Skills
hooks-builder
by mike-coulbourn
"Create event-driven hooks for Claude Code automation. Use when the user wants to create hooks, automate tool validation, add pre/post processing, enforce security policies, or configure settings.json hooks. Triggers: create hook, build hook, PreToolUse, PostToolUse, event automation, tool validation, security hook"
slash-command-builder
by mike-coulbourn
Create custom slash commands for Claude Code including syntax, arguments, bash execution, file references, and frontmatter configuration. Use when creating slash commands, custom commands, .md command files, or when asked about command creation, /command syntax, or command best practices.
competitive-visual-audit
by mike-coulbourn
Provides competitive visual audit frameworks and templates for brand identity work. Auto-activates during visual direction, color selection, typography selection, and positioning work. Use when discussing competitors, competitive audit, differentiation, white space, perceptual mapping, visual landscape, zig zag strategy, brand audit, color audit, typography audit, visual identity analysis, or positioning maps.
conversion-psychology
by mike-coulbourn
Psychology of conversion for sponsored content. Includes emotional triggers, social proof, scarcity, urgency, and persuasion principles for video marketing. Auto-activates when discussing conversions, emotional triggers, social proof, urgency, scarcity, persuasion, or why people buy. Use when optimizing scripts for conversion or understanding buyer psychology.
marketplace-builder
by mike-coulbourn
"Create and configure Claude Code marketplaces and plugins. Use when the user wants to create a marketplace, publish plugins, set up team plugin distribution, or configure marketplace.json or plugin.json files. Triggers: create marketplace, publish plugin, plugin distribution, marketplace.json, plugin.json, team plugins, share plugins"
jtbd-psychographic-research
by mike-coulbourn
Provides Jobs-to-be-Done and psychographic research frameworks for brand identity work. Auto-activates during brand positioning, voice development, messaging, and strategy phases. Use when discussing target audience, customer research, JTBD, jobs to be done, four forces, push pull anxiety habit, emotional jobs, social jobs, functional jobs, limbic types, VALS segments, psychographics, or customer motivations.
brand-archetype-selection
by mike-coulbourn
Provides Jungian brand archetype frameworks, the 12 archetypes with profiles, the 70/30 primary/secondary rule, archetype combinations, and selection templates. Auto-activates during brand archetype selection, emotional positioning, and brand personality work. Use when discussing brand archetypes, Jungian archetypes, 12 archetypes, Hero, Outlaw, Magician, Creator, Lover, Jester, Everyman, Caregiver, Ruler, Sage, Explorer, Innocent, 70/30 rule, Mark-Pearson, or archetype combinations.
agent-builder
by mike-coulbourn
Create custom agents for Claude Code including YAML frontmatter, system prompts, tool restrictions, and discovery optimization. Use when creating, building, or designing agents, or when asked about agent creation, subagent configuration, Task tool delegation, or agent best practices.