garrettjsmith
@garrettjsmith
Public Skills
local-search-ads
by garrettjsmith
When the user wants to run ads that appear inside the Google Maps local pack / map pack results. Also use when the user mentions "local search ads," "map pack ads," "ads in the map results," "local pack ads," "Google Maps ads," "location extensions ads," or "promoted pins on Google Maps." For LSAs (pay-per-lead), see lsa-ads. For standard geographic PPC, see local-ppc-ads.
dispatch
by garrettjsmith
Quick-reference for which skills to load together based on what the user is asking. Load this FIRST when a local SEO request comes in and you're unsure which skills to activate. This prevents loading all skills when you only need 2-3.
semrush-tool
by garrettjsmith
When the user wants keyword research with search volume, competitive keyword analysis, site audit data, position tracking, or competitor organic analysis. Trigger on "keyword research," "search volume," "keyword difficulty," "what keywords do they rank for," "site audit," "Semrush," or "competitive analysis." Use Semrush for keyword data and competitive intelligence — use Ahrefs for backlink-focused analysis.
local-competitor-analysis
by garrettjsmith
When the user wants to analyze local search competitors, benchmark against map pack rivals, or understand why competitors outrank them. Also use when the user mentions "competitor analysis," "who's outranking me," "competitor GBP," "local competition," or "competitive audit." For geogrid-specific ranking data, see geogrid-analysis. For general map pack strategy, see map-pack-optimization.
local-landing-pages
by garrettjsmith
When the user wants to create location pages, service-area pages, city pages, or locally-relevant content for SEO. Also use when the user mentions "location pages," "city pages," "service area pages," "local landing pages," "[service] in [city] pages," "local content," "local blog," "neighborhood content," or "pages for each location." For SAB-specific strategy, see service-area-seo. For schema, see local-schema.
multi-location-seo
by garrettjsmith
When the user manages SEO across multiple business locations (10-500+). Also use when the user mentions "multi-location," "franchise SEO," "enterprise local SEO," "managing multiple GBPs," "chain store SEO," "location at scale," or "bulk GBP management." For single-location GBP work, see gbp-optimization. For location pages, see local-landing-pages.
ai-local-search
by garrettjsmith
When the user wants to optimize for AI-powered local search results including Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, or Grok. Also use when the user mentions "AI Overviews," "AI search local," "ChatGPT local," "GEO," "LLMO," "generative search," "AI recommendations," "AI Mode," or "showing up in AI answers for local." For traditional map pack ranking, see gbp-optimization.
lsa-spy-tool
by garrettjsmith
When the user wants to check Local Services Ads rankings, see who's ranking in LSA results, monitor LSA competitive landscape, or track LSA ranking changes. Trigger on "LSA rankings," "Local Services Ads," "Google Guaranteed," "Google Screened," "who's ranking in LSAs," or "LSA competitors."
screaming-frog-tool
by garrettjsmith
When the user wants a technical site audit, crawl data analysis, location page quality checks, duplicate content detection, schema validation at scale, or internal linking analysis. Trigger on "Screaming Frog," "site crawl," "technical audit," "crawl data," "broken links," "duplicate content," "location page audit," or when analyzing exported crawl CSV/Excel files.
local-seo-audit
by garrettjsmith
When the user wants to audit, review, or diagnose a business's local search presence. Also use when the user mentions "local SEO audit," "why am I not showing up on Google Maps," "local search issues," "local ranking problems," "GBP audit," or "local presence check." For geogrid-specific analysis, see geogrid-analysis. For GBP-only optimization, see gbp-optimization.
local-ppc-ads
by garrettjsmith
When the user wants to run geographically targeted Google Ads (PPC) campaigns for a local business. Also use when the user mentions "local PPC," "geotargeted ads," "radius targeting," "Google Ads for local business," "local search campaigns," "geographic PPC," or "Google Ads location targeting." For LSAs (pay-per-lead), see lsa-ads. For map pack ads specifically, see local-search-ads.
bing-places
by garrettjsmith
When the user wants to optimize their Bing Maps listing, set up Bing Places for Business, or improve visibility in Microsoft's search ecosystem. Also use when the user mentions "Bing Places," "Bing Maps," "Bing local," "Microsoft local listings," or "Copilot local." For Google Business Profile, see gbp-optimization. For Apple Maps, see apple-business-connect.
ahrefs-tool
by garrettjsmith
When the user wants backlink analysis, link gap analysis, competitor link profiles, referring domain data, or link building research. Trigger on "backlinks," "who links to," "link profile," "referring domains," "link gap," "Ahrefs," "link building research," or "why do they outrank me" (often a link authority issue).
local-citations
by garrettjsmith
When the user wants to build citations, fix NAP inconsistencies, manage business directory listings, or audit citation presence. Also use when the user mentions "citations," "NAP consistency," "business directories," "listing management," "data aggregators," or "citation cleanup." For GBP profile work, see gbp-optimization. For full audit, see local-seo-audit.
serpapi-tool
by garrettjsmith
When the user wants to check live SERP results for a keyword, see what's in the local pack right now, check People Also Ask, see AI Overviews, verify SERP features, or do a quick spot-check of local search results. Trigger on "what shows up when you search," "check the SERP," "who's in the map pack," "what does the search results page look like," or "search for [keyword]."
local-reporting
by garrettjsmith
When the user wants to create local SEO reports, track local ranking performance, set up reporting dashboards, or communicate results to clients. Also use when the user mentions "local SEO report," "client reporting," "local metrics," "KPIs for local," "GBP insights," "how to measure local SEO," or "prove ROI on local." For geogrid-specific analysis, see geogrid-analysis. For competitor benchmarking, see local-competitor-analysis.
gbp-suspension-recovery
by garrettjsmith
When the user's Google Business Profile has been suspended, disabled, or is under review. Also use when the user mentions "suspended," "GBP suspension," "listing disabled," "profile removed," "reinstatement," "Google suspended my business," "guideline violation," or "my listing disappeared." For general GBP optimization, see gbp-optimization.
dataforseo-tool
by garrettjsmith
When the user needs bulk SERP data, local pack data at scale, keyword volumes for hundreds of terms at once, Google Maps business data programmatically, or is building custom local SEO tools/dashboards. Trigger on "bulk keyword data," "SERP data at scale," "DataForSEO," "Google Maps API data," "business data API," or when any other keyword/SERP tool would be too slow for the volume needed.
local-keyword-research
by garrettjsmith
When the user wants to research keywords for a local business, find local search opportunities, build a keyword map for location pages, or understand local search intent. Also use when the user mentions "local keywords," "keyword research," "service area keywords," "near me keywords," "local search volume," "keyword map," "city keywords," "geo-modified keywords," "implicit local intent," or "local keyword strategy." For content creation from keywords, see local-landing-pages. For competitor keyword analysis, see local-competitor-analysis.
review-management
by garrettjsmith
When the user wants to generate more reviews, respond to reviews, build a review strategy, or manage online reputation. Also use when the user mentions "reviews," "reputation management," "review generation," "review response," "star rating," "negative reviews," or "get more Google reviews." For GBP profile optimization, see gbp-optimization.
whitespark-tool
by garrettjsmith
When the user wants citation gap analysis, managed citation building, review generation campaigns, or local rank tracking. Trigger on "Whitespark," "citation finder," "where are my competitors listed," "citation gap," "build citations," "review generation tool," or "get more reviews." Note that Whitespark does NOT have an MCP server — it's dashboard-driven with limited API.
google-search-console-tool
by garrettjsmith
When the user wants to know what queries drive traffic to their site, which pages are indexed, click-through rates, organic search performance, or technical indexing issues. Trigger on "Search Console," "GSC," "what keywords am I getting traffic for," "what queries," "impressions," "click-through rate," "indexing issues," "is my page indexed," or "organic performance."
service-area-seo
by garrettjsmith
When the user operates a service-area business (SAB) without a public storefront. Also use when the user mentions "service area business," "SAB," "no storefront," "hide my address," "mobile business," "home-based business SEO," or "I go to the customer." For location page creation, see local-landing-pages. For GBP setup, see gbp-optimization.
gbp-posts
by garrettjsmith
When the user wants to create, schedule, or optimize Google Business Profile posts. Also use when the user mentions "GBP posts," "Google posts," "GMB updates," "business profile posts," "what should I post on Google," or "GBP content calendar." For overall GBP optimization, see gbp-optimization.