Product and campaign launches end-to-end: planning, checklist, messaging, channels, war-room execution, and post-launch review. Use for feature releases, GTM pushes, and go-live days. Bias to ownership and zero dropped balls.
Resources
1Install
npx skillscat add zester4/chusky/launch-pro Install via the SkillsCat registry.
SKILL.md
Launch Pro
A launch is a coordinated operation with a single go/no-go owner, not a pile of
optimistic messages.
Route
| Topic | File |
|---|---|
| Plan and milestones | references/01-plan.md |
| Messaging and assets | references/02-messaging.md |
| Channel runbook | references/03-channels.md |
| Launch day / war room | references/04-launch-day.md |
| Post-launch | references/05-post-launch.md |
| Risks | references/06-risks.md |
Non-negotiables
- Written plan with owner, date, success metric
- Checklist in tasks — not only chat
- Go/no-go criteria explicit before launch day
- Comms match approved claims only
- Incidents get a single incident owner
- Post-launch review with numbers, not vibes