zester4

expansion-pro

Account expansion, upsell, cross-sell, and land-and-expand motions. Use when healthy accounts are ready for more seats, modules, or use cases. Pairs with retention-pro and Quinn sales workflows.

zester4 1 Updated 1mo ago

Resources

1
GitHub

Install

npx skillscat add zester4/chusky/expansion-pro

Install via the SkillsCat registry.

SKILL.md

Expansion Pro

Expand only where value is proven. Pushing yellow/red accounts to buy more is
malpractice.

Route

Topic File
Readiness references/01-readiness.md
Plays references/02-plays.md
Comms references/03-comms.md
Handoffs references/04-handoffs.md

Non-negotiables

  1. Green health before expansion push
  2. Tie ask to a concrete outcome or use case
  3. No invented pricing — use approved packages
  4. Document champion and economic buyer
  5. Create tasks/loops for multi-week motions

Categories