Elementor to GenerateBlocks Converter

Convert bloated Elementor layouts to clean, semantic GenerateBlocks V2 blocks.

Output Requirements

ALWAYS output converted blocks to a file, never inline in the chat.

• Output filename: {section-name}-converted.html (e.g., hero-converted.html)
• For full page conversions: Split into multiple files by section
• Include a brief summary in chat describing what was converted

Why file output?

• Converted block code is often 100+ lines
• Easier to copy/paste into WordPress
• Prevents truncation and formatting issues
• Allows comparison with original Elementor output

The DIVception Problem

Elementor wraps everything in excessive nested divs with utility classes:

<!-- Elementor's typical output -->
<section class="elementor-section elementor-top-section elementor-element elementor-element-abc123 elementor-section-boxed elementor-section-height-default elementor-section-height-default">
  <div class="elementor-container elementor-column-gap-default">
    <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-def456">
      <div class="elementor-widget-wrap elementor-element-populated">
        <div class="elementor-element elementor-element-ghi789 elementor-widget elementor-widget-heading">
          <div class="elementor-widget-container">
            <h2 class="elementor-heading-title elementor-size-default">Hello World</h2>
          </div>
        </div>
      </div>
    </div>
  </div>
</section>

Result: 7 nested divs for a simple heading.

GenerateBlocks Solution

Same content, cleaner structure:

<!-- wp:generateblocks/element {"uniqueId":"sect001","tagName":"section","styles":{"paddingBottom":"4rem","paddingTop":"4rem"},"css":".gb-element-sect001{padding-bottom:4rem;padding-top:4rem}","className":"gb-element"} -->
<section class="gb-element-sect001 gb-element">
    <!-- wp:generateblocks/element {"uniqueId":"sect001a","tagName":"div","styles":{"marginLeft":"auto","marginRight":"auto","maxWidth":"var(--gb-container-width)","paddingLeft":"1rem","paddingRight":"1rem"},"css":".gb-element-sect001a{margin-left:auto;margin-right:auto;max-width:var(--gb-container-width);padding-left:1rem;padding-right:1rem}","className":"gb-element"} -->
    <div class="gb-element-sect001a gb-element">
        <!-- wp:generateblocks/text {"uniqueId":"sect001b","tagName":"h2","styles":{"color":"#0a0a0a","fontSize":"2rem","fontWeight":"700"},"css":".gb-text-sect001b{color:#0a0a0a;font-size:2rem;font-weight:700}"} -->
        <h2 class="gb-text gb-text-sect001b">Hello World</h2>
        <!-- /wp:generateblocks/text -->
    </div>
    <!-- /wp:generateblocks/element -->
</section>
<!-- /wp:generateblocks/element -->

Result: 3 semantic elements. Clean, maintainable, fast.

Conversion Rules

1. Flatten the Structure

Elementor Pattern	GenerateBlocks Equivalent
elementor-section > elementor-container	Single section + inner div
elementor-column > elementor-widget-wrap	Single div with flex/grid
elementor-widget > elementor-widget-container	Direct content block
Multiple wrapper divs	Remove all unnecessary wrappers

2. Map Elementor Classes to Inline Styles

Elementor Class	CSS Property
elementor-section-boxed	max-width: var(--gb-container-width); margin: auto
elementor-section-full_width	max-width: 100%
elementor-column-gap-default	gap: 1rem
elementor-column-gap-extended	gap: 2rem
elementor-col-50	flex: 0 0 50% or grid column
elementor-col-33	flex: 0 0 33.333% or grid column
elementor-hidden-desktop	@media(min-width:1025px){display:none}
elementor-hidden-tablet	@media(max-width:1024px){display:none}
elementor-hidden-mobile	@media(max-width:767px){display:none}

3. Widget to Block Mapping

Elementor Widget	GenerateBlocks Block
elementor-widget-heading	generateblocks/text with h1-h6
elementor-widget-text-editor	generateblocks/text with p/div
elementor-widget-button (text only)	generateblocks/text with tagName="a" (no htmlAttributes for href)
elementor-widget-button (with icon)	generateblocks/element with tagName="a" wrapping text + shape blocks
elementor-widget-image	generateblocks/media (or core/image if caption needed)
elementor-widget-icon	generateblocks/shape with inline SVG
elementor-widget-icon-box	generateblocks/element container with shape + text blocks
elementor-widget-image-box	generateblocks/element container
elementor-widget-spacer	Remove (use margins/padding instead)
elementor-widget-divider	generateblocks/element with border (or core/separator)
Clickable card (with inner blocks)	generateblocks/element with tagName="a" + htmlAttributes for href

4. Widgets Requiring Core Blocks

Some Elementor widgets should convert to Core Blocks instead of GenerateBlocks:

Elementor Widget	Use Core Block	Reason
elementor-widget-video	core/video or core/embed	Native player, embed support
elementor-widget-image-gallery	core/gallery	Lightbox, columns, captions
elementor-widget-image-carousel	core/gallery + CSS or third-party	Slider functionality
elementor-widget-audio	core/audio	Native audio player
elementor-widget-table	core/table	Semantic table structure
elementor-widget-blockquote	core/quote	Semantic quote with citation
elementor-widget-code-highlight	core/code	Preformatted code display
elementor-widget-text-path	Keep as SVG	No Core equivalent
elementor-widget-lottie	Keep as custom	No Core equivalent
elementor-widget-image (with caption)	core/image	Built-in caption support
elementor-widget-tabs	core/details or custom	Accordion/tabs functionality
elementor-widget-accordion	core/details	Native disclosure widget
elementor-widget-toggle	core/details	Native disclosure widget
Text with emojis	core/paragraph	GenerateBlocks doesn't render emojis properly

Rule: Use GenerateBlocks for layout and styling. Use Core Blocks for specialized functionality (media players, embeds, tables, interactive elements).

4. Column Layouts

Elementor 2-column:

<div class="elementor-container">
  <div class="elementor-column elementor-col-50">...</div>
  <div class="elementor-column elementor-col-50">...</div>
</div>

GenerateBlocks equivalent:

<!-- wp:generateblocks/element {"uniqueId":"col001","tagName":"div","styles":{"display":"grid","gap":"2rem","gridTemplateColumns":"repeat(2, minmax(0, 1fr))","@media (max-width:768px)":{"gridTemplateColumns":"1fr"}},"css":".gb-element-col001{display:grid;gap:2rem;grid-template-columns:repeat(2, minmax(0, 1fr))}@media(max-width:768px){.gb-element-col001{grid-template-columns:1fr}}","className":"gb-element"} -->
<div class="gb-element-col001 gb-element">
    <!-- Column 1 content -->
    <!-- Column 2 content -->
</div>
<!-- /wp:generateblocks/element -->

5. Common Elementor Patterns

Hero with background:

<!-- wp:generateblocks/element {"uniqueId":"hero001","tagName":"section","styles":{"alignItems":"center","backgroundImage":"url(image.jpg)","backgroundPosition":"center","backgroundSize":"cover","display":"flex","justifyContent":"center","minHeight":"80vh"},"css":".gb-element-hero001{align-items:center;background-image:url(image.jpg);background-position:center;background-size:cover;display:flex;justify-content:center;min-height:80vh}.gb-element-hero001::before{background:rgba(0,0,0,0.5);content:'';inset:0;position:absolute}","className":"gb-element"} -->
<section class="gb-element-hero001 gb-element">
    <!-- Hero content -->
</section>
<!-- /wp:generateblocks/element -->

Card grid:

<!-- wp:generateblocks/element {"uniqueId":"cards001","tagName":"div","styles":{"display":"grid","gap":"2rem","gridTemplateColumns":"repeat(3, minmax(0, 1fr))","@media (max-width:1024px)":{"gridTemplateColumns":"repeat(2, minmax(0, 1fr))"},"@media (max-width:768px)":{"gridTemplateColumns":"1fr"}},"css":".gb-element-cards001{display:grid;gap:2rem;grid-template-columns:repeat(3, minmax(0, 1fr))}@media(max-width:1024px){.gb-element-cards001{grid-template-columns:repeat(2, minmax(0, 1fr))}}@media(max-width:768px){.gb-element-cards001{grid-template-columns:1fr}}","className":"gb-element"} -->
<div class="gb-element-cards001 gb-element">
    <!-- Card blocks -->
</div>
<!-- /wp:generateblocks/element -->

Design Inference (When CSS Not Provided)

When converting Elementor without CSS values, infer styles based on context:

Default GeneratePress Design System

Use these defaults when no specific styles are provided:

Colors:

• Primary: #0073e6 (GeneratePress default accent)
• Text: #222222
• Muted text: #757575
• Background: #ffffff
• Light background: #f7f8f9
• Border: #e0e0e0

Typography:

• Body: 17px, line-height 1.7
• H1: 42px, font-weight 600
• H2: 35px, font-weight 600
• H3: 29px, font-weight 600
• H4: 24px, font-weight 600

Spacing:

• Section padding: 60px top/bottom
• Container max-width: var(--gb-container-width)
• Content padding: 20px
• Gap between elements: 20px

Buttons:

• Padding: 15px 30px
• Border-radius: 4px
• Background: primary color
• Hover: darken 10%

Site-Specific Inference

When the target site is known, extract design tokens from:

1. Theme's style.css - Primary colors, fonts, base sizes
2. theme.json (block themes) - Color palette, typography presets
3. Existing pages - Match the established visual language

Example inference for gauravtiwari.org:

{
  "colors": {
    "primary": "#c0392b",
    "text": "#0a0a0a",
    "muted": "#5c5c5c",
    "background": "#ffffff",
    "lightBg": "#f5f5f3",
    "border": "#e5e5e5"
  },
  "typography": {
    "body": "1rem",
    "h1": "clamp(2rem, 5vw, 3.5rem)",
    "h2": "clamp(1.5rem, 3vw, 2.5rem)",
    "fontWeight": "900 for headings"
  },
  "spacing": {
    "sectionPadding": "4rem",
    "containerMax": "var(--gb-container-width)",
    "gap": "1rem to 2rem"
  },
  "effects": {
    "borderRadius": "1rem for cards, 2rem for buttons",
    "hoverLift": "translateY(-6px)",
    "shadow": "0 20px 60px rgba(0,0,0,0.15)"
  }
}

CRITICAL: No Extra HTML Comments

⛔ NEVER add HTML comments other than WordPress block markers.

The ONLY allowed comments are WordPress block delimiters:

• <!-- wp:generateblocks/element {...} --> and <!-- /wp:generateblocks/element -->
• <!-- wp:generateblocks/text {...} --> and <!-- /wp:generateblocks/text -->
• <!-- wp:generateblocks/media {...} --> and <!-- /wp:generateblocks/media -->
• <!-- wp:generateblocks/shape {...} --> and <!-- /wp:generateblocks/shape -->
• <!-- wp:image {...} --> and <!-- /wp:image -->
• <!-- wp:video {...} --> and <!-- /wp:video -->
• <!-- wp:gallery {...} --> and <!-- /wp:gallery -->
• Any other <!-- wp:{namespace}/{block} --> format

WRONG - These will break the block editor:

<!-- This is a card -->
<!-- Hero section -->
<!-- Converted from Elementor -->

CORRECT - Only block delimiters:

<!-- wp:generateblocks/element {"uniqueId":"sect001",...} -->
<section class="gb-element gb-element-sect001">
    <!-- wp:generateblocks/text {"uniqueId":"sect001a",...} -->
    <h2 class="gb-text gb-text-sect001a">Hello World</h2>
    <!-- /wp:generateblocks/text -->
</section>
<!-- /wp:generateblocks/element -->

Any extra HTML comments will break the WordPress block editor and cause parsing errors. This is non-negotiable.

Critical Rules

1. htmlAttributes MUST Use Array Format

htmlAttributes MUST be an array of objects, NOT a plain object:

// ✅ CORRECT - Array of objects
"htmlAttributes": [
  {"attribute": "href", "value": "/contact/"},
  {"attribute": "target", "value": "_blank"},
  {"attribute": "id", "value": "section-id"}
]

// ❌ WRONG - Plain object (causes block editor recovery errors)
"htmlAttributes": {"href": "/contact/", "target": "_blank"}

linkHtmlAttributes (for media blocks) uses the same array format.

2. Always Include Both styles and css

Every block needs:

• styles object with camelCase properties (supports responsive keys like "@media (max-width:1024px)":{...})
• css string with minified CSS (kebab-case, alphabetically sorted, base styles only)
• The css attribute must NOT contain hover states or transitions (the plugin generates those from the styles object)
• Exceptions that go in css: pseudo-elements (::before/::after), media queries, animations, parent hover targeting children

3. Element Blocks Need className

Add "className":"gb-element" to all element block attributes. HTML class order: gb-element-{id} gb-element:

<!-- wp:generateblocks/element {"uniqueId":"card001",...,"className":"gb-element"} -->
<div class="gb-element-card001 gb-element">...</div>
<!-- /wp:generateblocks/element -->

4. Text <a> vs Element <a> Links

Block Type	htmlAttributes for href	Use Case
generateblocks/text with tagName: "a"	No - plugin manages link internally	Plain text buttons/links (no inner blocks)
generateblocks/element with tagName: "a"	Yes - [{"attribute":"href","value":"/url/"}]	Containers wrapping inner blocks (cards, icon buttons)

5. SVG Icons Use Shape Blocks

Convert Elementor icons to generateblocks/shape (not generateblocks/element with raw SVG):

<!-- wp:generateblocks/shape {"uniqueId":"icon001","styles":{"alignItems":"center","backgroundColor":"#f5f5f3","borderRadius":"0.75rem","color":"#c0392b","display":"flex","height":"3rem","justifyContent":"center","width":"3rem","svg":{"fill":"currentColor","height":"1.5rem","width":"1.5rem"}},"css":".gb-shape-icon001{align-items:center;background-color:#f5f5f3;border-radius:0.75rem;color:#c0392b;display:flex;height:3rem;justify-content:center;width:3rem}.gb-shape-icon001 svg{fill:currentColor;height:1.5rem;width:1.5rem}"} -->
<span class="gb-shape gb-shape-icon001"><svg viewBox="0 0 24 24" fill="currentColor"><path d="..."/></svg></span>
<!-- /wp:generateblocks/shape -->

6. Lists Use core/list with .list Class

Convert Elementor list widgets to native WordPress list block:

<!-- wp:list {"className":"list"} -->
<ul class="wp-block-list list">...</ul>
<!-- /wp:list -->

7. Container Width with CSS Variable

Use --gb-container-width for inner container width and align: "full" on parent section:

{"align": "full", "styles": {"maxWidth": "var(\u002d\u002dgb-container-width)"}}

8. Use Semantic HTML

Replace Elementor's generic divs with proper tags:

Content Type	Tag
Page section	section
Header area	header
Footer area	footer
Navigation	nav
Main content	article
Sidebar	aside
Card wrapper	div or a (if clickable)

9. Remove Spacers

Never convert elementor-widget-spacer to a block. Use:

• marginBottom on preceding element
• marginTop on following element
• gap on parent container

10. Flatten Icon Boxes

Elementor icon box (simplified):

<div class="elementor-icon-box">
  <div class="elementor-icon-box-icon">
    <span class="elementor-icon"><i class="fab fa-wordpress"></i></span>
  </div>
  <div class="elementor-icon-box-content">
    <h3>Title</h3>
    <p>Description</p>
  </div>
</div>

GenerateBlocks:

<!-- wp:generateblocks/element {"uniqueId":"ibox001","tagName":"div","styles":{"alignItems":"flex-start","display":"flex","gap":"1rem"},"css":".gb-element-ibox001{align-items:flex-start;display:flex;gap:1rem}","className":"gb-element"} -->
<div class="gb-element-ibox001 gb-element">
    <!-- wp:generateblocks/shape {"uniqueId":"ibox001a","styles":{"alignItems":"center","backgroundColor":"#f5f5f3","borderRadius":"0.75rem","color":"#c0392b","display":"flex","flexShrink":"0","height":"3rem","justifyContent":"center","width":"3rem","svg":{"fill":"currentColor","height":"1.5rem","width":"1.5rem"}},"css":".gb-shape-ibox001a{align-items:center;background-color:#f5f5f3;border-radius:0.75rem;color:#c0392b;display:flex;flex-shrink:0;height:3rem;justify-content:center;width:3rem}.gb-shape-ibox001a svg{fill:currentColor;height:1.5rem;width:1.5rem}"} -->
    <span class="gb-shape gb-shape-ibox001a"><svg viewBox="0 0 24 24" fill="currentColor"><path d="..."/></svg></span>
    <!-- /wp:generateblocks/shape -->
    <!-- wp:generateblocks/element {"uniqueId":"ibox001b","tagName":"div","styles":{"flex":"1"},"css":".gb-element-ibox001b{flex:1}","className":"gb-element"} -->
    <div class="gb-element-ibox001b gb-element">
        <!-- wp:generateblocks/text {"uniqueId":"ibox001c","tagName":"h3","styles":{"fontSize":"1.125rem","fontWeight":"700","marginBottom":"0.5rem"},"css":".gb-text-ibox001c{font-size:1.125rem;font-weight:700;margin-bottom:0.5rem}"} -->
        <h3 class="gb-text gb-text-ibox001c">Title</h3>
        <!-- /wp:generateblocks/text -->
        <!-- wp:generateblocks/text {"uniqueId":"ibox001d","tagName":"p","styles":{"color":"#5c5c5c","lineHeight":"1.6"},"css":".gb-text-ibox001d{color:#5c5c5c;line-height:1.6}"} -->
        <p class="gb-text gb-text-ibox001d">Description</p>
        <!-- /wp:generateblocks/text -->
    </div>
    <!-- /wp:generateblocks/element -->
</div>
<!-- /wp:generateblocks/element -->

Conversion Workflow

1. Analyze Elementor HTML - Identify sections, columns, widgets
2. Extract content - Isolate actual text, images, links
3. Determine layout - Map column structure to grid/flex
4. Apply design tokens - Use provided CSS or infer from site
5. Build blocks - Create GenerateBlocks with inline styles
6. Test responsive - Add media queries for breakpoints
7. Validate - Ensure no HTML comments except block markers

Performance Benefits

Metric	Elementor	GenerateBlocks
DOM nodes	50-100+ per section	5-15 per section
CSS file size	200KB+	0 (inline)
Render blocking	Multiple CSS files	None
First paint	Delayed	Fast
CLS issues	Common	Rare

Font Awesome to SVG

Replace Elementor's Font Awesome icons with inline SVGs:

<!-- Instead of <i class="fab fa-twitter"></i> -->
<svg viewBox="0 0 24 24" fill="currentColor" aria-hidden="true">
    <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"/>
</svg>

See SVG Icons Reference for common icons.