Plausible Analytics API

Query website analytics and manage sites with Plausible's privacy-friendly analytics platform.

When to Use

• Query visitor statistics and pageviews
• Analyze traffic sources and referrers
• Get geographic and device breakdowns
• Track conversions and goals
• Manage analytics sites programmatically

Prerequisites

export PLAUSIBLE_API_KEY=your-api-key
export PLAUSIBLE_SITE_ID=example.com

Get API Key

1. Log in to Plausible: https://plausible.io/login
2. Go to Account Settings (top-right menu)
3. Navigate to "API Keys" in sidebar
4. Click "New API Key"
5. Choose key type:

• Stats API - For querying analytics data
• Sites API - For managing sites programmatically

6. Save the key (shown only once)

Important: When using $VAR in a command that pipes to another command, wrap the command containing $VAR in bash -c '...'. Due to a Claude Code bug, environment variables are silently cleared when pipes are used directly.

bash -c 'curl -s "https://api.example.com" -H "Authorization: Bearer $API_KEY"' | jq .

Stats API (v2)

Basic Query - Total Visitors

Write to /tmp/plausible_request.json:

{
  "site_id": "<your-site-id>",
  "metrics": ["visitors", "pageviews"],
  "date_range": "7d"
}

Replace <your-site-id> with your actual site ID (typically your domain like "example.com"):

bash -c 'curl -s -X POST "https://plausible.io/api/v2/query" -H "Authorization: Bearer $PLAUSIBLE_API_KEY" -H "Content-Type: application/json" -d @/tmp/plausible_request.json'

Docs: https://plausible.io/docs/stats-api

Query with Dimensions (Breakdown)

Write to /tmp/plausible_request.json:

{
  "site_id": "<your-site-id>",
  "metrics": ["visitors", "pageviews", "bounce_rate"],
  "date_range": "30d",
  "dimensions": ["visit:source"]
}

Replace <your-site-id> with your actual site ID (typically your domain like "example.com"):

bash -c 'curl -s -X POST "https://plausible.io/api/v2/query" -H "Authorization: Bearer $PLAUSIBLE_API_KEY" -H "Content-Type: application/json" -d @/tmp/plausible_request.json'

Top Pages

Write to /tmp/plausible_request.json:

{
  "site_id": "<your-site-id>",
  "metrics": ["visitors", "pageviews"],
  "date_range": "7d",
  "dimensions": ["event:page"],
  "order_by": [["pageviews", "desc"]],
  "pagination": {
    "limit": 10
  }
}

Replace <your-site-id> with your actual site ID (typically your domain like "example.com"):

bash -c 'curl -s -X POST "https://plausible.io/api/v2/query" -H "Authorization: Bearer $PLAUSIBLE_API_KEY" -H "Content-Type: application/json" -d @/tmp/plausible_request.json'

Geographic Breakdown

Write to /tmp/plausible_request.json:

{
  "site_id": "<your-site-id>",
  "metrics": ["visitors"],
  "date_range": "30d",
  "dimensions": ["visit:country_name", "visit:city_name"]
}

Replace <your-site-id> with your actual site ID (typically your domain like "example.com"):

bash -c 'curl -s -X POST "https://plausible.io/api/v2/query" -H "Authorization: Bearer $PLAUSIBLE_API_KEY" -H "Content-Type: application/json" -d @/tmp/plausible_request.json'

Device & Browser Stats

Write to /tmp/plausible_request.json:

{
  "site_id": "<your-site-id>",
  "metrics": ["visitors"],
  "date_range": "7d",
  "dimensions": ["visit:device"]
}

Replace <your-site-id> with your actual site ID (typically your domain like "example.com"):

bash -c 'curl -s -X POST "https://plausible.io/api/v2/query" -H "Authorization: Bearer $PLAUSIBLE_API_KEY" -H "Content-Type: application/json" -d @/tmp/plausible_request.json'

Time Series (Daily)

Write to /tmp/plausible_request.json:

{
  "site_id": "<your-site-id>",
  "metrics": ["visitors", "pageviews"],
  "date_range": "30d",
  "dimensions": ["time:day"]
}

Replace <your-site-id> with your actual site ID (typically your domain like "example.com"):

bash -c 'curl -s -X POST "https://plausible.io/api/v2/query" -H "Authorization: Bearer $PLAUSIBLE_API_KEY" -H "Content-Type: application/json" -d @/tmp/plausible_request.json'

Filter by Page Path

Write to /tmp/plausible_request.json:

{
  "site_id": "<your-site-id>",
  "metrics": ["visitors", "pageviews"],
  "date_range": "7d",
  "filters": [["contains", "event:page", ["/blog"]]]
}

Replace <your-site-id> with your actual site ID (typically your domain like "example.com"):

bash -c 'curl -s -X POST "https://plausible.io/api/v2/query" -H "Authorization: Bearer $PLAUSIBLE_API_KEY" -H "Content-Type: application/json" -d @/tmp/plausible_request.json'

UTM Campaign Analysis

Write to /tmp/plausible_request.json:

{
  "site_id": "<your-site-id>",
  "metrics": ["visitors", "conversion_rate"],
  "date_range": "30d",
  "dimensions": ["visit:utm_source", "visit:utm_campaign"]
}

Replace <your-site-id> with your actual site ID (typically your domain like "example.com"):

bash -c 'curl -s -X POST "https://plausible.io/api/v2/query" -H "Authorization: Bearer $PLAUSIBLE_API_KEY" -H "Content-Type: application/json" -d @/tmp/plausible_request.json'

Custom Date Range

Write to /tmp/plausible_request.json:

{
  "site_id": "<your-site-id>",
  "metrics": ["visitors", "pageviews"],
  "date_range": ["2024-01-01", "2024-01-31"]
}

Replace <your-site-id> with your actual site ID (typically your domain like "example.com"):

bash -c 'curl -s -X POST "https://plausible.io/api/v2/query" -H "Authorization: Bearer $PLAUSIBLE_API_KEY" -H "Content-Type: application/json" -d @/tmp/plausible_request.json'

Site Provisioning API

List Sites

bash -c 'curl -s -H "Authorization: Bearer $PLAUSIBLE_API_KEY" "https://plausible.io/api/v1/sites"'

Docs: https://plausible.io/docs/sites-api

Create Site

Write to /tmp/plausible_request.json:

{
  "domain": "newsite.com",
  "timezone": "America/New_York"
}

Then run:

bash -c 'curl -s -X POST "https://plausible.io/api/v1/sites" -H "Authorization: Bearer $PLAUSIBLE_API_KEY" -H "Content-Type: application/json" -d @/tmp/plausible_request.json'

Get Site Details

Replace <your-site-id> with your actual site ID (typically your domain like "example.com"):

bash -c 'curl -s -H "Authorization: Bearer $PLAUSIBLE_API_KEY" "https://plausible.io/api/v1/sites/<your-site-id>"'

Delete Site

Warning: This will permanently delete the site and all its data.

Replace <your-site-id> with your actual site ID (typically your domain like "example.com"):

bash -c 'curl -s -X DELETE -H "Authorization: Bearer $PLAUSIBLE_API_KEY" "https://plausible.io/api/v1/sites/<your-site-id>"'

Create Goal

Write to /tmp/plausible_request.json:

{
  "site_id": "<your-site-id>",
  "goal_type": "event",
  "event_name": "Signup"
}

Replace <your-site-id> with your actual site ID (typically your domain like "example.com"):

bash -c 'curl -s -X PUT "https://plausible.io/api/v1/sites/goals" -H "Authorization: Bearer $PLAUSIBLE_API_KEY" -H "Content-Type: application/json" -d @/tmp/plausible_request.json'

Create Page Goal

Write to /tmp/plausible_request.json:

{
  "site_id": "<your-site-id>",
  "goal_type": "page",
  "page_path": "/thank-you"
}

Replace <your-site-id> with your actual site ID (typically your domain like "example.com"):

bash -c 'curl -s -X PUT "https://plausible.io/api/v1/sites/goals" -H "Authorization: Bearer $PLAUSIBLE_API_KEY" -H "Content-Type: application/json" -d @/tmp/plausible_request.json'

List Goals

Replace <your-site-id> with your actual site ID (typically your domain like "example.com"):

bash -c 'curl -s -H "Authorization: Bearer $PLAUSIBLE_API_KEY" "https://plausible.io/api/v1/sites/goals?site_id=<your-site-id>"'

Create Shared Link

Write to /tmp/plausible_request.json:

{
  "site_id": "<your-site-id>",
  "name": "Public Dashboard"
}

Replace <your-site-id> with your actual site ID (typically your domain like "example.com"):

bash -c 'curl -s -X PUT "https://plausible.io/api/v1/sites/shared-links" -H "Authorization: Bearer $PLAUSIBLE_API_KEY" -H "Content-Type: application/json" -d @/tmp/plausible_request.json'

Available Metrics

Metric	Type	Description
visitors	int	Unique visitors
visits	int	Total sessions
pageviews	int	Page views
bounce_rate	float	Bounce rate (%)
visit_duration	int	Avg duration (seconds)
views_per_visit	float	Pages per session
conversion_rate	float	Goal conversion rate (requires goal to be configured)
events	int	Total events

Note: The conversion_rate metric requires at least one goal to be configured for your site. Create a goal first using the "Create Goal" or "Create Page Goal" endpoints before querying conversion rates.

Available Dimensions

Event Dimensions

• event:goal - Custom goals
• event:page - Page path
• event:hostname - Hostname

Visit Dimensions

• visit:source - Traffic source
• visit:referrer - Full referrer URL
• visit:utm_source - UTM source
• visit:utm_medium - UTM medium
• visit:utm_campaign - UTM campaign
• visit:country_name - Country
• visit:region_name - Region/State
• visit:city_name - City
• visit:device - Device type
• visit:browser - Browser name
• visit:browser_version - Browser version
• visit:os - Operating system
• visit:os_version - OS version

Time Dimensions

• time - Auto granularity
• time:hour - Hourly
• time:day - Daily
• time:week - Weekly
• time:month - Monthly

Filter Operators

Operator	Description
is	Equals any value
is_not	Not equals
contains	Contains substring
matches	Regex match

Complex Filters

["and", [
  ["is", "visit:country_name", ["United States"]],
  ["contains", "event:page", ["/blog"]]
]]

Date Range Options

Value	Description
day	Today
7d	Last 7 days
28d	Last 28 days
30d	Last 30 days
month	Current month
6mo	Last 6 months
12mo	Last 12 months
year	Current year
all	All time
["2024-01-01", "2024-12-31"]	Custom range

Rate Limits

• 600 requests per hour per API key

API Reference

• Stats API: https://plausible.io/docs/stats-api
• Sites API: https://plausible.io/docs/sites-api
• Main Docs: https://plausible.io/docs