Tap Ads Skill

Plan advertising campaigns, search media inventory, and optimize budget allocation using the Tap advertising platform.

Triggers

Activate this skill when the user:

• Mentions "campaign", "advertising", "media plan", or "ad buy"
• Asks about radio, TV, podcast, or digital advertising
• Wants to find advertising inventory or platforms
• Needs help with budget allocation or media planning
• References CPM, reach, impressions, or audience targeting

Setup

Install the Tap CLI

npm install -g @tap-co/cli

Authenticate

tap auth login

Enter your API key when prompted. Get an API key at https://docs.tap.co/request-access

Verify Installation

tap auth status
tap --help

Available Commands

Search Inventory

Find advertising platforms matching criteria:

# Search by market
tap search --market "New York"

# Search by format
tap search --format radio

# Search with budget constraint (max CPM)
tap search --market "Los Angeles" --format podcast --budget 30

# Get JSON output for processing
tap search --market "Chicago" --json

Generate Campaign Plans

Create optimized media plans:

# Basic plan with budget
tap plan --budget 50000

# Plan with goal and audience
tap plan --budget 100000 --goal awareness --audience "25-54"

# Multi-market plan
tap plan --budget 75000 --markets "New York,Los Angeles,Chicago"

# Get JSON output
tap plan --budget 50000 --json

Manage Campaigns

# List all campaigns
tap campaigns list

# List active campaigns only
tap campaigns list --status active

# Get campaign details
tap campaigns get cmp_abc123

# Create campaign from a plan
tap plan --budget 25000 --json | tap campaigns create --from-stdin

Workflow

1. Gather Campaign Objectives

Ask the user for:

• Campaign goal (awareness, consideration, conversion)
• Target audience (demographics, interests, location)
• Budget range
• Timeline/flight dates
• Preferred media channels (radio, TV, podcast, digital, or all)

2. Search Inventory

Use Tap CLI to find matching platforms:

tap search --market "New York" --format radio --audience "25-54"

• Filter by market/geography
• Filter by audience demographics
• Filter by format (audio, video, display)
• Sort by CPM efficiency or reach

3. Build Media Plan

Create an optimized allocation:

tap plan --budget 50000 --goal awareness --audience "25-54" --markets "New York"

• Distribute budget across platforms
• Balance reach vs. frequency
• Consider daypart targeting for broadcast
• Account for production costs

4. Present Recommendations

Provide the user with:

• Summary of recommended platforms
• Budget breakdown by channel
• Estimated reach and frequency
• CPM and total impressions
• Next steps for activation

Example Prompts

• "Find radio stations in Chicago reaching women 25-54"
• "Create a $50,000 awareness campaign for a new product launch"
• "What podcast advertising options are available in the tech category?"
• "Help me plan a multi-channel campaign with TV and digital"
• "Search for digital display inventory under $15 CPM"

Scripting & Automation

Combine commands for automation:

# Search and filter with jq
tap search --market NYC --json | jq '.platforms[] | select(.cpm < 20)'

# Create campaign from generated plan
tap plan --budget 25000 --json | tap campaigns create --from-stdin

# Export results to file
tap search --market "Los Angeles" --json > la-inventory.json

Environment Variables

• TAP_API_KEY - API key (alternative to tap auth login)
• TAP_API_URL - API base URL (default: https://api.tap.co/v1)

Resources

• Tap CLI Documentation
• Tap API Reference
• Request API Access