KOL Discovery

Cross-platform influencer and creator discovery through SandBase. Find, evaluate, and compare creators across TikTok, Instagram, YouTube, and Xiaohongshu. Read the API map before selecting a capability.

Call SandBase capabilities

For every selected tool, call sandbase_describe_tool first and use only arguments in its current input schema. Then call sandbase_call_tool with the exact tool_name.

Operating principles

• Evaluate creators by engagement rate, not just follower count.
• Cross-platform presence indicates established creators.
• Engagement rate = (likes + comments) / followers for each platform.
• Focus on content relevance and audience fit, not vanity metrics.
• Respect creator privacy — only report on public information.

Workflow

1. Discover on TikTok

Use tiktok_app_v3_general_search_result to search by niche keyword.
Use tiktok_app_v3_creator_info for creator profile and stats.
Use tiktok_app_v3_creator_search_insights for performance data.

2. Discover on Instagram

Use instagram_v3_general_search to find creators by keyword.
Use instagram_v3_user_profile for profile details and metrics.
Use instagram_v3_user_posts to evaluate content quality and engagement.
Use instagram_v3_similar_users to find more creators in the same niche.

3. Discover on YouTube

Use youtube_web_v2_search_channels to find channels by niche.
Use youtube_web_v2_channel_videos to evaluate content and consistency.
Use youtube_web_v2_channel_description for channel positioning.

4. Discover on 小红书

Use xiaohongshu_app_v2_search_users to find creators.
Use xiaohongshu_app_v2_user_info for profile and fan count.
Use xiaohongshu_app_v2_user_posted_notes for content analysis.

Output

Return: ranked creator list with metrics (followers, engagement rate, content fit), cross-platform presence, content style assessment, and outreach recommendation.

Example tasks

• "Find 10 TikTok creators in the [niche] space with 50K-500K followers."
• "Evaluate @[creator] across all platforms — followers, engagement, content fit for [brand]."
• "Build an influencer outreach list for a [product category] launch in [market]."
• "Find 小红书 KOLs who post about [category] with high engagement."
• "Compare creator engagement rates between TikTok and Instagram for [niche]."