Lead Sources & Clay Templates

Lead Sources by Use Case

Apollo.io

• Best for: Broad targeting
• Use with: LeadMagic scraper for enrichment
• Pros: Good volume
• Cons: Needs verification

LinkedIn Sales Navigator

• Best for: Precise role/seniority targeting
• Use with: Prospeo or Vayne scrapers
• Pros: Higher quality
• Cons: Lower volume

Clay Find People/Accounts

• Best for: Quick lookups
• Use case: Native database for enrichment workflows

Ocean.io

• Best for: Lookalike accounts
• Use case: Expanding TAM based on tech stack/ICP

Openmart

• Best for: Local lead generation
• Use case: SMB-focused targeting

Local Directories

• Best for: Niche verticals
• Tool: Instant Data Scraper
• Use case: Specific industries

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Clay Templates (Delivery-Ready)

General High-Volume

Leadmagic → Apollo → Bouncebean → Import Template

Segmented by Title/Industry

Leadmagic → Apollo Import → Persona Segment

Email Enrichment

Leadmagic → Clay → Enrich Prospect Emails

Standard Sales Nav Workflow

Prospeo → Sales Nav → Leads Import Template

Alternative Sales Nav Flow

Vayne → Sales Nav → Import Template

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List Building Pro Tips

1. Mix sources - Don't rely on just one
2. Scraping = step 1 - Still need Clay enrichment
3. Templates are modular - Adjust for campaign goals
4. Don't reinvent the wheel - Start with template, tweak

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Source Selection Matrix

Need	Best Source	Backup
Volume	Apollo	Clay Find
Quality	Sales Navigator	Ocean.io
Lookalikes	Ocean.io	Clay
Local/SMB	Openmart	Directories
Niche	Directories	Apollo filters

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Combines with

Skill	Why
clay-enrichment-9step	Enrich leads after sourcing
list-building-tips	Apply quality principles
clay-buying-signals-5	Add signals to sourced leads
buying-signals-6	Prioritize by signal strength

Example prompts

Which source should I use for targeting VP Engineering at Series B startups?

Set up a Clay template for Apollo → enrichment → email verification.

How do I find lookalike companies to my best customers?