AI Personalization Prompts (lemlist Style)

Quick reference for AI prompts. For full prompts with rules, see references/prompts.md.

Prompt Overview

#	Prompt	Output	Max Words
1	ICP Identification	Top 3 ICPs (job titles)	3 titles
2	Company Description	Concise description	8 words
3	Similar Product	Product category	6 words
4	Top 3 Problems	ICP pain points	10 words each
5	Subject Line	Email subject	2 words
6	Case Study Reference	Template with variables	N/A
7	Similar Company Approach	Full email template	N/A

Quick Usage

Inputs needed: {{companyDomain}} or {{companyDescription}}

Prompt 1-5: Use for variable generation in Clay/lemlist
Prompt 6-7: Use as full email templates with AI-generated variables

Output Examples

Prompt	Input	Output
ICP ID	"CRM software"	"Sales leaders, RevOps managers and AEs"
Description	"coldiq.com"	"outbound automation (for B2B sales teams)"
Similar	"calendly.com"	"scheduling software"
Problems	"HR software"	"slow hiring, poor retention, and compliance gaps"
Subject	"analytics platform"	"your metrics"

Key Rules (All Prompts)

• All lower case output
• No full stops at end
• No sales/buzzwords
• Must fit grammatically in template sentence

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Combines with

Skill	Why
clay-enrichment-9step	Run prompts via Claygent
personalization-6-buckets	Know what data to feed prompts
cold-email-templates-34	Use outputs in email templates
coldiq-messaging-templates	Combine with case study template

Example prompts

Generate ICP identification and top 3 problems for a cybersecurity company.

Create a 2-word subject line for a prospect selling HR software.

Write template #7 (Similar Company Approach) with AI-generated variables for [company].