Prospect Audit & Strategy (SEO + GEO + AEO)

1. Overview

This skill executes a productized, automated process for creating a high-impact prospect audit and strategy package that covers all three layers of modern search: SEO, GEO, and AEO. It takes a single website URL as input and generates four professional, TrafficRadius-branded deliverables designed for client acquisition. The process is intentionally lightweight and cost-effective, making it ideal for use as a sales tool.

The Three Layers of Modern Search

1. SEO (Search Engine Optimization): The traditional foundation. Optimizing for rankings in classic search engine results pages (SERPs).
2. AEO (Answer Engine Optimization): Optimizing to be the answer in formats like Featured Snippets, People Also Ask (PAA), and voice search results.
3. GEO (Generative Engine Optimization): Optimizing to be cited and recommended by AI-powered search platforms like ChatGPT, Google AI Overviews, Perplexity, and Copilot.

This skill audits and builds strategies for all three layers.

Key Principles

These principles MUST be followed throughout the entire process:

1. Strategic Level Only: All content must be at a strategic level (the what and why), NOT execution-level detail (the how).
2. Zero Projections: There must be ZERO traffic, revenue, lead, or ranking projections or guarantees.
3. Data-Driven: All claims and recommendations must be grounded in real SEMrush data.
4. Opportunity-Focused: The tone must be positive and opportunity-focused.
5. TrafficRadius Branding: All deliverables use TrafficRadius branding (navy/blue/white palette, logo, copyright footer).
6. Budget-Conscious: SEMrush API usage must stay within the ~10,000–15,000 unit budget.

Input & Output

Item	Detail
Input	A single website URL (e.g., https://example.com.au)
Output 1	Branded DOCX — Full SEO, GEO & AEO audit & strategy document
Output 2	Branded XLSX — Keyword & opportunity data workbook
Output 3	Branded XLSX — 90-day integrated action plan workbook
Output 4	Premium Slide Deck — 16–20 slides covering the full SEO, GEO & AEO strategy

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2. The 7-Phase Integrated Workflow

Execute these phases in strict order.

1. Integrated Discovery & Business Intelligence (SEO+GEO+AEO)
2. Multi-Layer Market & Competitive Intelligence
3. Integrated SEO, GEO & AEO Audit
4. Holistic Keyword & Opportunity Research
5. Integrated SEO, GEO & AEO Strategy Formulation
6. Branded Deliverable Generation
7. Quality Assurance & Delivery

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Phase 1: Integrated Discovery & Business Intelligence

Objective: Understand the prospect’s business, services, entities, and target market to inform the SEO, GEO, and AEO strategy.

Process:

1. Browse the prospect’s website (Homepage, About, Services, Contact, Blog).
2. Use the schema in scripts/business_discovery.py to extract and record:
   • Core business info, services/products, industry, target audience.
   • Entity & Authority Signals: Extract key people, brand names, and NAP (Name, Address, Phone) for entity consistency checks.
   • AEO/GEO Seed Content: Identify existing FAQ sections, “how-to” guides, and other question-based content.
   • Seed Keywords: Generate 10-20 seed keywords, including traditional service terms and question-based queries (e.g., “how much does steel fabrication cost”).
3. Save all findings to /home/ubuntu/output/business_analysis.json.

Output: business_analysis.json

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Phase 2: Multi-Layer Market & Competitive Intelligence

Objective: Establish a baseline of the prospect’s performance and competitive position across SEO, AEO, and GEO.

Budget: ~6,000–9,000 SEMrush API units.

Process:

1. Read scripts/semrush_intelligence.py for the updated output schema.
2. Execute SEMrush MCP calls to gather:
   • SEO Data: Domain ranks, organic keywords, top competitors, and backlink overview for the prospect and top 3-5 competitors.
   • AEO Data: Use semrush_phrase_questions and semrush_phrase_related on top non-branded keywords to find Featured Snippet and PAA opportunities.
   • GEO Data: While direct GEO metrics aren't in the API yet, use keyword data to identify informational queries that are likely to trigger AI-generated answers.
3. Parse all outputs and save to /home/ubuntu/output/market_intelligence.json.

Output: market_intelligence.json

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Phase 3: Integrated SEO, GEO & AEO Audit

Objective: Perform a focused audit to find high-impact issues and opportunities across all three layers.

Process:

1. Read the updated references/audit_checklist.md for the full SEO, GEO, and AEO checklist.
2. Adapt and run scripts/technical_cro_audit.py to automatically check:
   • SEO: sitemap.xml, on-page elements, site speed, mobile-friendliness.
   • GEO: robots.txt for AI bot blocking (GPTBot, ClaudeBot, PerplexityBot, Google-Extended), and presence of llms.txt.
   • AEO/GEO: Expanded schema checks (FAQPage, HowTo, Article, ProfilePage), content structure for AI (direct answers, lists, tables).
3. Additionally, the agent must manually assess:
   • Entity consistency and authority signals.
   • Clarity of CTAs and lead capture forms.
4. Save all findings to /home/ubuntu/output/audit_findings.json.

Output: audit_findings.json

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Phase 4: Holistic Keyword & Opportunity Research

Objective: Build a focused list of 150-250 opportunities, including traditional keywords, questions, and entity-related queries.

Budget: ~4,000–6,000 SEMrush API units.

Process:

1. Read scripts/keyword_research.py for processing functions.
2. Use seed keywords from Phase 1 to run semrush_phrase_related and semrush_phrase_questions.
3. Process all raw keyword data, categorizing each opportunity by type:
   • SEO: Commercial and transactional keywords.
   • AEO: Question-based keywords (how, what, why, where).
   • GEO: Long-tail informational and conversational queries.
4. Calculate an updated Opportunity Score for each keyword.
5. Save to /home/ubuntu/output/keyword_opportunities.csv.

Output: keyword_opportunities.csv

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Phase 5: Integrated SEO, GEO & AEO Strategy Formulation

Objective: Synthesize all data into a compelling, three-layer strategic narrative and a 90-day action plan.

Process:

1. Read the updated references/strategy_template.md for the new structure.
2. Load all data files from previous phases.
3. Write the full strategy document, outlining the integrated three-pillar strategy:
   • Pillar 1: SEO Foundation: Technical health, on-page optimization, and authority building.
   • Pillar 2: AEO & Answerability: Content structured to win answer boxes and featured snippets.
   • Pillar 3: GEO & AI Visibility: Optimizing for citations and recommendations in generative AI.
4. Save to /home/ubuntu/output/strategy_document.md.

Output: strategy_document.md

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Phase 6: Branded Deliverable Generation

Objective: Programmatically create all four final, branded deliverables reflecting the integrated strategy.

Process:

1. Generate Charts: Run the updated scripts/create_charts.py to generate new and updated visualizations, including a three-layer strategy diagram and an AEO/GEO readiness scorecard.
2. Generate DOCX: Run the updated scripts/create_strategy_docx.py to build the full strategy document with the new sections and charts.
3. Generate Keyword XLSX: Run the updated scripts/create_keyword_xlsx.py to populate the workbook with SEO, AEO, and GEO keyword opportunities.
4. Generate Action Plan XLSX: Run the updated scripts/create_action_plan_xlsx.py with integrated SEO, AEO, and GEO tasks for each month.
5. Generate Slides: Create slide_content.md based on the updated references/slide_outline_template.md, then use the slides tool to generate the deck.

Outputs: All four final deliverables.

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Phase 7: Quality Assurance & Delivery

Objective: Validate all deliverables against the updated quality checklist.

Process:

1. Read the updated references/quality_checklist.md.
2. Verify every item, paying special attention to the new GEO and AEO checks (e.g., GEO-01: AI bot access checked, AEO-01: FAQ/Question opportunities identified).
3. Deliver all four validated deliverables to the user.

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3. SEMrush Budget Summary (Updated)

Phase	Calls	Estimated Units
Phase 2: Market Intelligence	8–12 calls	6,000–9,000
Phase 4: Keyword Research	10–15 calls	4,000–6,000
Total	18–27 calls	10,000–15,000

This updated workflow provides a far more comprehensive and future-proof strategy while remaining budget-conscious.