PABERTHIER

keola-content

Content and microcopy rules for Keola's French-first website.

PABERTHIER 0 Updated 2w ago
GitHub

Install

npx skillscat add paberthier/keola/keola-content

Install via the SkillsCat registry.

SKILL.md

Keola Content Skill

Source language

French.
Add or update the matching English and Japanese locale entries in the same change.

Voice

Warm, direct, friendly and lightly playful.

Good copy

Short.

Specific.

Human.

Useful.

Avoid

  • generic marketing claims
  • artificial hype
  • long paragraphs above the fold
  • excessive emojis
  • forced lore references
  • infantilizing language

Headlines

Use personality in headings, clarity in supporting copy.

CTA verbs

Prefer:

  • Regarder
  • Découvrir
  • Rejoindre
  • Voir
  • Explorer
  • Soutenir
  • Suivre

Social copy

Explain what a platform is for when it is not obvious.

Example:

  • Twitch — lives
  • YouTube — videos
  • Discord — community
  • Instagram — illustrations / photos

Conservation

Keep conservation messaging sincere and concise.

The objective is to connect visitors with the cause, not guilt them.

Empty states

Be playful but explicit.

Example:
“Les petits esprits préparent encore cette page.”

Then explain what the user can do next.

Accessibility copy

Link labels should describe the destination/action.

Avoid “Clique ici”.