Platforms: Pinterest

Guides Pinterest Pin creation and optimization. Pinterest users search differently than Google; long-tail keywords like "easy fall dinner recipes" perform better than broad terms. Use this skill when creating Pins, optimizing boards, or planning Pinterest content.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read Sections 6 (Keywords), 11 (Content Strategy).

Identify:

1. Content type: Product, recipe, tutorial, inspiration
2. Board: Where Pin will be saved first (shapes Pinterest's understanding)
3. Goal: Traffic, sales, email signups

Pin Title

Rule	Guideline
Length	Up to 100 chars; first 40 visible in feeds
Keyword	Primary keyword in first 40 chars
Business name	In first sentence → 54% higher email signup conversion

Pin Description

Rule	Guideline
Length	220–232 chars optimal
Keywords	Main + 2–3 related; natural placement
CTA	Clear, actionable → 70% signup boost, 6% sales lift
Price	When relevant → 28% sales increase

Board SEO

• Board name and description are ranking factors
• First save board shapes Pinterest's content understanding
• Use keywords in board title and description

2025 Algorithm Notes

• Fresh content: New URL + new image + new board = max distribution
• Alt text: Pins with alt text earn ~25% more impressions, 123% more clicks
• Consistency: Keyword-optimized content to relevant boards

Output Format

• Title (under 100 chars)
• Description (220–232 chars)
• Board recommendation
• Alt text suggestion

Related Skills

• content-marketing: Pinterest as channel
• display-ads: Pinterest Ads (if paid)
• visual-content: Cross-channel visual planning; Pinterest Pin specs in context
• url-slug-generator: URL for landing page