Use when asked to structure a landing page for positioning, plan a conversion-optimized page layout, or design a launch page. Examples: "landing page for product launch", "conversion-optimized layout for SaaS"
Install
npx skillscat add jeremylongshore/claude-code-plugins-plus-skills/pitch-landing Install via the SkillsCat registry.
SKILL.md
pitch-landing — Launch & Positioning Landing Page
Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.
When to use
User needs a landing page structured around product positioning, launch messaging, or conversion for a specific audience.
Workflow
- Identify product type and positioning anchor from user request or brief
- Search landing page patterns:
python3 -m pitch_agent.uiux search --domain landing --query "{product_type}" --limit 3 - Search product reasoning for audience + messaging context:
python3 -m pitch_agent.uiux search --domain product --query "{product_type}" --limit 3 - Layer in positioning: CTA strategy, social proof placement, objection handling
- Output section order with conversion and messaging optimization
Output format
┌─ Launch Landing Page — {product_type} ──────────────────────────────┐
│ # │ Section │ Purpose │ CTA? │
├────┼────────────────────┼────────────────────────────┼───────────────┤
│ 1 │ {section_name} │ {purpose} │ Primary CTA │
│ 2 │ {section_name} │ {purpose} │ — │
│ 3 │ {section_name} │ {purpose} │ Secondary CTA │
│ … │ … │ … │ … │
└────┴────────────────────┴────────────────────────────┴───────────────┘
CTA strategy: {cta_strategy}
Social proof: {social_proof_placement}
Objection handling: {objection_section}
Positioning anchor: {positioning_anchor}Anti-patterns
- Never structure copy without a clear positioning anchor (who it's for + what makes it different)
- Never add sections that don't serve conversion or objection handling
- Never place social proof after the primary CTA — it should reinforce before the ask
- Never launch without a single, unambiguous primary CTA per viewport
Delivery
If output exceeds the 40-line CLI budget, invoke /atlas-report with the full findings. The HTML report is the output. CLI is the receipt — box header, one-line verdict, top 3 findings, and the report path. Never dump analysis to CLI.