Indiralume

gtm-strategist

"12 GTM skills based on the GTM Strategist methodology by Maja Voje — 100 tasks across 12 phases. Use when the user asks about go-to-market strategy, product launch, pricing, positioning, customer validation, competitive analysis, marketing channels, sales enablement, or any GTM-related topic. Routes to the appropriate phase skill."

Indiralume 0 Updated 3mo ago

Resources

19
GitHub

Install

npx skillscat add indiralume/gtm-skills

Install via the SkillsCat registry.

SKILL.md

GTM Strategist Skills

12 production-ready go-to-market skills based on the GTM Strategist methodology by Maja Voje. Tested with 1000+ companies. 100 tasks across 12 phases.

Available Skills

# Skill When to Use
1 gtm-foundations Starting GTM strategy, SWOT, OPE canvas, value proposition, 90-day plan
2 collecting-intelligence Market research, competitor analysis, customer interviews
3 validating-customers Assumption mapping, experiments, ICP/persona validation
4 building-product JTBD, product roadmap, MVP definition, metrics
5 setting-pricing Pricing strategy, WTP research, business model design
6 crafting-positioning Positioning, UVP/USP, messaging, visual identity
7 preparing-launch-assets Website, demo, media kit, pitch deck, press release
8 building-communication-engine Channel strategy, funnel model, social proof, marketplace
9 executing-launch Launch support network, launch email, event, engagement
10 building-gtm-system Retrospective, CRM, growth sprints, growth loops, SOPs
11 running-marketing Strategic narrative, content, social, email, paid, community
12 executing-sales Sales deck, case studies, outbound, partnerships, ABM

How to Use

  1. Read my-gtm-context.md for the user's product context
  2. Check outputs/ for completed deliverables
  3. Route to the appropriate phase skill based on the user's request
  4. Work through tasks one at a time, saving outputs to outputs/

Routing Guide

  • "Help me get started" → gtm-foundations
  • "Research my market/competitors" → collecting-intelligence
  • "Validate my assumptions/ICP" → validating-customers
  • "Define my MVP/roadmap" → building-product
  • "How should I price this?" → setting-pricing
  • "Help with positioning/messaging" → crafting-positioning
  • "Build launch assets" → preparing-launch-assets
  • "Plan my marketing channels" → building-communication-engine
  • "Prepare for launch" → executing-launch
  • "Build growth systems" → building-gtm-system
  • "Run marketing campaigns" → running-marketing
  • "Build sales engine" → executing-sales

GTM Strategist methodology by Maja Voje. https://gtmstrategist.com

Categories

Academic Research
GitHub

Install

npx skillscat add indiralume/gtm-skills

Install via the SkillsCat registry.

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