Skill: Pull Funnel Data

Repeatable skill for pulling checkout funnel analytics data from all sources
into a readable local report.

When to use

• CEO asks "why aren't we making money?" or "what does the funnel look like?"
• Before any pricing/checkout changes
• Weekly revenue check-in

Steps

1. Run the live Plausible poller

cd /Users/igorganapolsky/workspace/git/igor/ThumbGate/repo
npm run social:poll:plausible

This pulls live Plausible visitors, source attribution, and checkout funnel
metrics for the last 7 days, then stores the result in the social analytics
SQLite store.

2. Read local first-party telemetry quality

cd /Users/igorganapolsky/workspace/git/igor/ThumbGate/repo
node -e "const {getFeedbackPaths}=require('./scripts/feedback-loop'); const {getTelemetryAnalytics}=require('./scripts/telemetry-analytics'); const {FEEDBACK_DIR}=getFeedbackPaths(); console.log(JSON.stringify(getTelemetryAnalytics(FEEDBACK_DIR,{window:'30d'}).trafficQuality,null,2));"

Use trafficQuality.external for demand analysis. Treat raw event totals as
diagnostic input only; they may include internal, test, bot, or low-confidence
direct traffic.

3. Print the local operational dashboard

cd /Users/igorganapolsky/workspace/git/igor/ThumbGate/repo
node scripts/dashboard.js

Look for:

• External Visitors
• Data Quality
• Clean Visitors
• Plausible Export
• PostHog Export
• GA4 Export
• Visitor Paths

4. For Stripe truth

Use the Stripe connector to inspect account, products, prices, subscriptions,
charges, invoices, and search results. Do not count Igor's own test purchase as
commercial revenue.

Event name reference

These are the canonical Plausible event names fired by the checkout pipeline:

Stage	Event Name	Source
CTA click	pricing_cta_click	Client-side (pricing.html onclick)
Checkout view	Checkout Pro Viewed	Server-side (plausible-server-events.js)
Email submit	Checkout Pro Email Submitted	Server-side
Stripe redirect	Checkout Pro Stripe Redirect Started	Server-side
Purchase	Checkout Pro Purchase Completed	Server-side only (billing.js Stripe webhook)
Success confirmation	Checkout Pro Success Page Confirmed	Client-side success page confirmation

Troubleshooting

• All zeros from Plausible: check PLAUSIBLE_API_KEY and PLAUSIBLE_SITE_ID.
• No local telemetry: check .thumbgate/telemetry-pings.jsonl and the active feedback directory.
• Raw local telemetry looks high but Stripe is zero: inspect trafficQuality; internal/test traffic may be polluting the raw count.
• Purchase count double-counts: verify success-page code does not emit Checkout Pro Purchase Completed; only the webhook should emit that canonical purchase event.