Dayuse PPTX Skill

This skill creates Dayuse-branded presentations following the company's visual identity (sourced from the official Figma brand guidelines), storytelling framework, and slide patterns.

Before creating any presentation, always also read the main pptx skill for technical guidance on creating PPTX files with PptxGenJS.

Figma Sources

Resource	File Key	Content
Design System v2.0.3	1kQ21QwHaQxQrfR1Ozz7ys	187 icons (8 categories), colors, typography, components
ICONS-LIBRARY	VYZeBPPWPcilQddvldU8w0	Réassurance gradient + UI icon sets
Image Bank	VU7niZDEMGOhmquJcpAk2P	35+ lifestyle photos (photoshoot June 2023)
On-boarding Assets	XVlA3zCtO7jJ4GI4oaFLCV	App screens, splash, UI components

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Asset Catalog

All brand assets are organized in assets/. ALWAYS use these real assets rather than generating placeholders.

Logos (assets/logos/)

File	Description	Usage	Aspect Ratio
logo-gradient.png	Wordmark "DAYUSE" in expressive gradient (jaune → orange → corail → bleu)	OOH, social, printed merch, expressive presentations. Requires background removal preprocessing.	2:1
logo-black.png	Wordmark "DAYUSE" in Evening Blue 292935	Website, web banners, formal documents, toned-down communications	2:1

Icons / Symbols (assets/icons/)

File	Description	Usage
icon-gradient.png	"Y" symbol in sun gradient circle (jaune → orange → corail)	Expressive use: social media favicons, app icon contexts. Can ONLY be used with the sun gradient.
icon-black.png	"Y" symbol in Evening Blue circle	Functional use: slide footers, small placements, formal contexts
icon-app.png	App icon (Y symbol on rounded-square gradient background)	App references, product mockups

Image Bank (Figma — Photoshoot "New Brand June 2023")

Source: Figma file VU7niZDEMGOhmquJcpAk2P

The Dayuse Image Bank is the official repository of brand photography for all channels (CRM, Social Media, Website, presentations). It contains 35+ retouched, validated lifestyle photos from the June 2023 brand photoshoot.

Photo Categories & Subjects

Theme	Description	Example IDs	Usage in Slides
Couple en chambre	Couples in hotel rooms: bed, breakfast, petals, relaxation	DAYUSE0026, DAYUSE0085, DAYUSE0456	Cover slides, lifestyle backgrounds, "experience" sections
Piscine / Pool	People in hotel pools, underwater shots, poolside	DAYUSE1876, DAYUSE2375, DAYUSE2059	Leisure slides, amenities, summer campaigns
Spa & Wellness	Bathrobes, face masks, spa treatments, skincare	DAYUSE0060, DAYUSE0620, DAYUSE0064	Wellness proposition, hotel amenities
Sauna	Couples in sauna, relaxation	DAYUSE0559, DAYUSE0620-2, DAYUSE0620-3	Relaxation theme, hotel features
Travail / Remote Work	Business travelers with laptops in hotel settings	DAYUSE0143, DAYUSE0226	"Work" use case, B2B slides, business travel
Selfie & Fun	Playful photos, selfies, confetti, rose petals	DAYUSE0801, DAYUSE2138, DAYUSE2202	Social media references, fun/playful slides
Marché Asie	Asia-specific imagery (couples, luxury hotels)	Asia A, Asia B variants	APAC market slides, international expansion

Available Photos (assets/photos/)

File	Theme	Description
hero_girl_bed_room.jpg	Chambre	Femme sur lit d'hôtel — hero/cover slide
bed-1.jpg	Chambre	Scène de chambre d'hôtel
bath-2-1.jpg	Spa/Wellness	Scène de salle de bain
couplepool.jpg	Piscine	Couple à la piscine
girlpool.jpg	Piscine	Femme à la piscine
coupleontop.jpg	Couple	Couple en extérieur
frenchcouple_ontop.jpg	Couple	Couple lifestyle
girl_la_view_swimsuit.jpg	Lifestyle	Femme avec vue panoramique
dayuse_20_01_251245-1.jpg	Brand shoot	Photo shoot officiel
dayuse_20_01_251524-1.jpg	Brand shoot	Photo shoot officiel
dayuse_20_01_251693-2-1.jpg	Brand shoot	Photo shoot officiel

Note: POOL 1.png (311 MB / 460M pixels) a été exclu car trop volumineux. Ré-exporter depuis Figma à ≤4000px de large.

Photo Style Guidelines (for Presentations)

• Full-bleed: Use photos as full-slide backgrounds for cover or closing slides
• Half-bleed: Photo on one half, content on the other (50/50 split)
• Card crop: Crop photos into rounded rectangles (rectRadius: 0.12) for cards
• Overlay: Photo with gradient text overlay (see assets/brand-guide/images-best-practice.png)
• Always use brand gradient band at bottom when photo is NOT full-bleed

// Example — full-bleed photo background with text overlay:
slide.addImage({ path: "assets/photos/hero_girl_bed_room.jpg", x: 0, y: 0, w: 10, h: 5.625 });
// Add semi-transparent overlay for text readability:
slide.addShape(pptx.shapes.RECTANGLE, { x: 0, y: 3.5, w: 10, h: 2.125, fill: { color: "292935", transparency: 40 } });
slide.addText("Room to daydream.", { x: 0.6, y: 3.8, w: 8.8, fontSize: 36, fontFace: "Manrope", color: "FFFFFF", bold: true });

On-boarding Assets (Figma Reference)

Source: Figma file XVlA3zCtO7jJ4GI4oaFLCV (node 445:3150)

Contains mobile app onboarding screens, splash screens, and UI component variations. Useful as reference for:

• Product mockups in pitch decks (screenshot the app screens)
• App UI illustrations for product slides
• Onboarding flow diagrams for internal roadmap presentations

Marketing Icons — "Réassurance Gradient" (assets/icons/marketing-icons.json)

Source: Figma ICONS-LIBRARY (VYZeBPPWPcilQddvldU8w0)

19 SVG icons with brand gradient fills (orange/coral/yellow). ViewBox 49x49. Used for pitch decks, marketing materials, value propositions. All icons are stored in a single JSON file: assets/icons/marketing-icons.json (key = icon name, value = SVG string).

Key	Description	Usage
business	Bar chart with gradient bg	Business metrics, revenue
customer	User silhouette	Customer-related stats
customer-service	Headset agent	Support, service quality
duo	Two people	Couples, social
diamond	Diamond shape	Premium, luxury
free-cancellation	Calendar with cross	Cancellation policy
gift	Gift box	Promotions, offers
hotel	Building	Hotel count, partners
house-traditional	House	Alternative accommodations
international	Globe	International presence
keys	Keys	Access, bookings
leader	Trophy/medal	Market leadership
location	Map pin	Geographic coverage
money	Coins/bills	Revenue, savings
no-card	Crossed credit card	No card required
rated	Star rating	Reviews, ratings
stats-lines	Line chart	Growth trends
stats-pipes	Bar chart	Comparative data
-75pct	Discount tag	Discounts, savings

UI Icons — Design System (assets/icons/ui-icons.json)

Source: Figma Design System v2.0.3 — exported SVGs

184 SVG icons in flat outline style (stroke #292935 Evening Blue). ViewBox 24x24. Used for all presentation contexts. All icons are stored in a single JSON file: assets/icons/ui-icons.json (key = icon name, value = SVG string).

Naming convention (keys in JSON):

• nav-xxx — UI navigation actions (arrows, check, cross, edit, trash, menu, etc.)
• ind-xxx — Status & feedback (alert, check, clock, discount, gift, info, lock, star, etc.)
• xxx (no prefix) — Amenities & features (wifi, pool, parking, spa, bed, tv, restaurant, etc.)

Icon Helper Functions

const fs = require("fs");
const sharp = require("sharp");

// Load icon catalogs once
const UI_ICONS = JSON.parse(fs.readFileSync("assets/icons/ui-icons.json", "utf8"));
const MKT_ICONS = JSON.parse(fs.readFileSync("assets/icons/marketing-icons.json", "utf8"));

// UI icon → PNG (with optional recolor)
async function uiIconPng(name, color = "#292935", size = 128) {
  let svg = UI_ICONS[name];
  if (!svg) throw new Error(`UI icon "${name}" not found. Available: ${Object.keys(UI_ICONS).join(", ")}`);
  svg = svg.replace(/stroke="#292935"/g, `stroke="${color}"`);
  const buf = await sharp(Buffer.from(svg)).resize(size).png().toBuffer();
  return "image/png;base64," + buf.toString("base64");
}

// Marketing icon → PNG (gradient, use as-is)
async function marketingIconPng(name, size = 128) {
  const svg = MKT_ICONS[name];
  if (!svg) throw new Error(`Marketing icon "${name}" not found. Available: ${Object.keys(MKT_ICONS).join(", ")}`);
  const buf = await sharp(Buffer.from(svg)).resize(size).png().toBuffer();
  return "image/png;base64," + buf.toString("base64");
}

// Examples:
const wifiCoral = await uiIconPng("wifi", "#FDAA9A");          // coral
const starOrange = await uiIconPng("ind-star", "#F66236");     // orange
const checkWhite = await uiIconPng("nav-check", "#FFFFFF");    // white (for dark bg)
const alertPink = await uiIconPng("ind-alert", "#FF003E");     // hot pink
slide.addImage({ data: wifiTeal, x: 1, y: 1, w: 0.4, h: 0.4 });

const hotelIcon = await marketingIconPng("hotel");
slide.addImage({ data: hotelIcon, x: 1, y: 1, w: 0.5, h: 0.5 });

Recoloring: UI icons use stroke="#292935" — easy to recolor via the color param. Marketing icons have baked-in brand gradients (linearGradient orange→coral→yellow) — use as-is.

Brand Guide References (assets/brand-guide/)

These are exported Figma pages for visual reference when designing slides:

File	Content
gradients-4types.png	The 4 brand gradients (Generic, Primary, Complementary 1, Complementary 2)
gradient-text-rules.png	Rules for applying gradients ON text (direction: top-left → bottom-right)
gradient-background-rules.png	Rules for applying gradients AS backgrounds (direction: bottom-left → top-right)
hq-gradients.png	HQ angular gradients with background blur for key visuals
typography-best-practice.png	Font hierarchy: Maison Neue (H1), Manrope (H2/body), secondary text rules
typography-colors.png	Color/gradient usage on text with examples
color-spectrum-values.png	Color spectrum with emotional values (Liberté → Bien-être)
color-inspiration-skies.png	Sky photography inspiration for the brand palette
layouts-best-practice.png	Diverse layout examples (portrait, landscape, stories)
images-best-practice.png	Image + gradient text overlay example

Logo Usage Rules (from Figma Brand Guidelines)

CRITICAL RULES:

• The symbol (Y icon) and wordmark (DAYUSE text) each have their own place and time. NEVER use them as a lock-up together on the same element. They CAN appear on the same layout, but never combined as one unit.
• Functional (Evening Blue versions): for practical uses — website, small sizes, web banners, formal documents
• Expressive (Gradient versions): for expressive uses — OOH, social channels, printed merch, hero slides
• The expressive core symbol (icon-gradient) can ONLY be used with the sun gradient — never recolor it
• Always use the supplied artwork — never try to recreate the wordmark

---

Step 0: Preprocess Assets (MANDATORY)

Run these steps BEFORE writing any slide code.

Logo — Remove Black Background

The source logos (gradient versions) are RGB with a black background. They MUST be converted to transparent PNG before use, or they will display as an ugly black rectangle on slides.

python scripts/preprocess-logo.py assets/logos/logo-gradient.png /tmp/dayuse-logo-gradient.png
python scripts/preprocess-logo.py assets/icons/icon-gradient.png /tmp/dayuse-icon-gradient.png

Also prepare the black versions (which have white backgrounds to remove):

python scripts/preprocess-logo.py assets/logos/logo-black.png /tmp/dayuse-logo-black.png
python scripts/preprocess-logo.py assets/icons/icon-black.png /tmp/dayuse-icon-black.png

Then use /tmp/dayuse-*.png everywhere. NEVER use the raw asset files directly.

⚠️ CRITICAL — Image & Icon Aspect Ratio (NO DISTORTION)

ALL images and icons MUST maintain their original aspect ratio. Never set both w and h arbitrarily — always compute one from the other.

const sharp = require("sharp");

// Helper: get image dimensions and compute correct placement
async function fitImage(imagePath, maxW, maxH) {
  const meta = await sharp(imagePath).metadata();
  const ratio = meta.width / meta.height;
  let w, h;
  if (ratio >= maxW / maxH) {
    // wider than slot → fit to width
    w = maxW;
    h = maxW / ratio;
  } else {
    // taller than slot → fit to height
    h = maxH;
    w = maxH * ratio;
  }
  return { w, h };
}

// For base64 data (icons from JSON), use the SVG viewBox or known ratio:
// UI icons: viewBox 24x24 → ratio 1:1 → ALWAYS use same w and h
// Marketing icons: viewBox 49x49 → ratio 1:1 → ALWAYS use same w and h
// Photos: use fitImage() helper above

// CORRECT — 1:1 icon
slide.addImage({ data: iconData, x: 1, y: 1, w: 0.5, h: 0.5 });

// CORRECT — photo fitted to slot
const { w, h } = await fitImage("assets/photos/couplepool.jpg", 4.5, 3.0);
slide.addImage({ path: "assets/photos/couplepool.jpg", x: 0.5, y: 1, w, h });

// WRONG — arbitrary w/h stretches the image
slide.addImage({ path: "assets/photos/couplepool.jpg", x: 0.5, y: 1, w: 4.5, h: 3.0 }); // DISTORTED!

Rules:

• Icons (UI + Marketing): Always square w === h (they are all 1:1 viewBox)
• Photos: Always use fitImage() helper or manually compute h = w / ratio
• Logos: Wordmark = 2:1, Symbol = 1:1 (see below)

Logo — Respect the 2:1 Aspect Ratio (Wordmark Only)

The wordmark logos are 2000x1000px = exactly 2:1 ratio. Always maintain this ratio when placing:

// CORRECT — 2:1 ratio maintained
const LOGO_W = 1.8;
const LOGO_H = LOGO_W / 2; // = 0.9
slide.addImage({ path: "/tmp/dayuse-logo-gradient.png", x: 0.6, y: 0.4, w: LOGO_W, h: LOGO_H });

// WRONG — distorted logo
slide.addImage({ path: logo, x: 0.6, y: 0.4, w: 1.8, h: 0.5 }); // squished!

Common sizes (all 2:1):

• Cover top-left: w: 1.8, h: 0.9
• Closing centered: w: 1.4, h: 0.7
• Small footer: w: 1.0, h: 0.5

Icon Symbol — 1:1 Aspect Ratio

The symbol icons are circular = exactly 1:1 ratio:

• Slide footer symbol: w: 0.35, h: 0.35
• Cover accent: w: 0.5, h: 0.5

Gradient Band

Create the Dayuse signature gradient band (jaune → orange → corail → bleu/vert) as a PNG image to place at the bottom of every slide:

async function makeGradientBand(width = 2000, height = 12) {
  const svg = `<svg width="${width}" height="${height}" xmlns="http://www.w3.org/2000/svg">
    <defs><linearGradient id="g" x1="0%" y1="0%" x2="100%" y2="0%">
      <stop offset="0%" stop-color="#FEB900"/>
      <stop offset="33%" stop-color="#FD7030"/>
      <stop offset="67%" stop-color="#FDAA9A"/>
      <stop offset="100%" stop-color="#B7D5D5"/>
    </linearGradient></defs>
    <rect width="${width}" height="${height}" fill="url(#g)"/>
  </svg>`;
  const buf = await sharp(Buffer.from(svg)).png().toBuffer();
  return "image/png;base64," + buf.toString("base64");
}

// Place at bottom of every content slide:
slide.addImage({ data: gradientData, x: 0, y: 5.525, w: 10, h: 0.1 });

Gradient Backgrounds (for Section Slides)

The brand supports 4 gradient types for backgrounds. Use these for section divider slides (like WHY? / HOW? transitions):

// Generic Gradient (full spectrum — for brand statement slides)
async function makeGenericGradientBg(width = 1920, height = 1080) {
  const svg = `<svg width="${width}" height="${height}" xmlns="http://www.w3.org/2000/svg">
    <defs><linearGradient id="g" x1="0%" y1="100%" x2="100%" y2="0%">
      <stop offset="0%" stop-color="#FEB900"/>
      <stop offset="33%" stop-color="#FD7030"/>
      <stop offset="67%" stop-color="#FDAA9A"/>
      <stop offset="100%" stop-color="#B7D5D5"/>
    </linearGradient></defs>
    <rect width="${width}" height="${height}" fill="url(#g)"/>
  </svg>`;
  const buf = await sharp(Buffer.from(svg)).png().toBuffer();
  return "image/png;base64," + buf.toString("base64");
}

// Primary Gradient (warm tones — for energy/passion slides)
// #FEB900 → #FD7030 → #FDAA9A

// Complementary 1 (blues — for calm/wellness slides)
// #B7D5D5 → #7BBFCF → #3597C8

// Complementary 2 (corail → violet — for creative/experience slides)
// #FDAA9A → #C88AAE → #6E69AC

DIRECTION RULE (from Figma):

• Gradient on text: direction top-left → bottom-right (reading direction)
• Gradient as background: direction bottom-left → top-right

Icons — Dayuse Custom Icon Library (187 icons)

Full catalog: See references/icon-catalog.md for the complete list of 187 icons with names, descriptions, and react-icons equivalents.

Source: Figma Design System v2.0.3 — Icons page (node 40:927)

8 Categories:

Category	Count	Usage	Key Icons
Navigation	21	UI chrome, arrows, actions	Chevron, Check, Cross, Menu, Filter, Edit, Trash, Map, Eye
Indicators	33	Status, feedback, badges	Circle check, Alert, Info, Star, Clock, Security, Gift, Sparkle
Access	16	Core app actions	Search, Place, Calendar, Home, Booking, Heart, User, Settings
Search	6	Transport/location types	City, Plane, Metro, Train, Hotel
Interest & Social	15	Sharing, social brands	Share, Copy, Link, Apple, Google, Facebook, Instagram, WhatsApp
Hotel Amenities	46	Hotel features	Pool, Wifi, Parking, Fitness, Spa, Restaurant, Elevator, Rooftop
Hotel Room Amenities	38	In-room features	Bed, TV, AC, Shower, Bathtub, Safe, Mini-bar, Kitchen, Iron
Pool Amenities	11	Pool features	Towels, Locker, Cabana, Sunscreen, Umbrella, Lounge chair

How to use icons:

Option 1 — Exported Dayuse icons (PREFERRED):
If Dayuse SVG/PNG icons have been exported from Figma into assets/icons/{category}/, use those directly:

slide.addImage({ path: "assets/icons/hotel-amenities/wifi.png", x: 1, y: 1, w: 0.4, h: 0.4 });

Option 2 — react-icons fallback:
When Dayuse icons aren't available as files, use react-icons/fa (Font Awesome) with Dayuse brand colors. Check references/icon-catalog.md for the react-icons equivalent of each Dayuse icon.

const React = require("react");
const ReactDOMServer = require("react-dom/server");
const sharp = require("sharp");
const { FaWifi, FaSwimmingPool, FaParking } = require("react-icons/fa");

async function iconPng(IconComponent, color, size = 256) {
  const svg = ReactDOMServer.renderToStaticMarkup(
    React.createElement(IconComponent, { color, size: String(size) })
  );
  const buf = await sharp(Buffer.from(svg)).png().toBuffer();
  return "image/png;base64," + buf.toString("base64");
}

// Usage with Dayuse palette colors:
const wifiIcon = await iconPng(FaWifi, "#FDAA9A");     // coral for amenities
const poolIcon = await iconPng(FaSwimmingPool, "#F66236"); // orange for leisure
const parkIcon = await iconPng(FaParking, "#FEB900");   // yellow for functional
slide.addImage({ data: wifiIcon, x: 1, y: 1, w: 0.4, h: 0.4 });

Install deps: npm install -g react-icons react react-dom sharp

Icon styling rules:

• Style: Outline/line icons (matching Dayuse custom style). Do NOT use filled/solid icons unless specifically named "Solid" in the catalog.
• UI icons on slides: May be placed inside colored circles (0.4-0.7" diameter) using Dayuse accent colors, OR used standalone
• Marketing icons (gradient): Use standalone ONLY — NO colored circle, NO background shape behind them. They already have their own gradient fill and are self-contained.
• Color on white bg (UI icons): Use Evening Blue 292935 or accent colors (F66236, FDAA9A, FEB900, FF003E)
• Color on dark bg (UI icons): Use White FFFFFF
• All icons are 1:1 ratio — always use w === h when placing

---

Step 1: Identify the Deck Type

Ask the user (if not clear) which type of deck they need:

Type	Audience	Language	Tone
Pitch externe	Hoteliers, partenaires, investisseurs	EN or FR	Inspiring, desirable, business value
Reporting interne	Equipe, management, board	FR (primarily)	Data-driven, actionable, honest
Roadmap / Plan d'action	Equipe produit, strat, ops	FR	Vision-first, structured, progressive
Analyse stratégique	Management, cross-functional	FR	Analytical, insight-led, recommendation-oriented

---

Step 2: Apply the Dayuse Storytelling Framework

CRITICAL: Every Dayuse presentation follows a "Vision-First" narrative arc. Never start with details — always anchor in the WHY before the WHAT and HOW.

Narrative Arc (applies to ALL deck types)

1. VISION / CONTEXTE  → Pourquoi on est là, la big picture
2. FRAMEWORK / METHODE → Comment on structure le sujet
3. DONNEES / PREUVES   → Les faits, analyses, résultats
4. INSIGHTS / SO WHAT  → Ce que ça veut dire concrètement
5. ACTION PLAN / NEXT  → Ce qu'on fait maintenant

Structures par Type de Deck

Pitch externe:

1. Cover (titre + visuel lifestyle)
2. Dayuse in figures (crédibilité)
3. Proposition de valeur
4. Product demo / mockups
5. Business model
6. Marketing support
7. Contact / CTA

Reporting interne:

1. Titre + date + scope
2. Rappel vision / objectif
3. Vue synthétique KPIs
4. Deep dives par axe / marché
5. Insights clés
6. Action plan

Roadmap / Plan d'action:

1. Vision et ambition
2. Contexte et enjeux
3. Etapes clés + jalons temporels
4. Détail par étape
5. Next steps + ownership

Analyse stratégique:

1. Problématique et objectif
2. Framework / méthodologie
3. Données et résultats
4. Synthèse comparative
5. Recommandations

---

Step 3: Apply Dayuse Visual Identity

Color Palette

Role	Color	Hex
Texte principal / titres	Evening Blue	292935
Texte secondaire	Gray	54545D
Texte tertiaire	Light Gray	7F7F86
Accent principal (titres highlights, CTA)	Orange	F66236
Accent secondaire	Coral	FDAA9A
Accent tertiaire / urgence	Hot Pink	FF003E
CTA / boutons / énergie	Yellow Gold	FEB900
Fond encarts takeaway	Rose pâle	FFE5EA
Fond encarts bloc	Beige clair	F5F0E8
Fond cards	Off-white	F8F8F8

Color Coding par Use Case

• Leisure = Coral FDAA9A
• Fonctionnel = Orange F66236
• Travel = Yellow FEB900
• Work = Hot Pink FF003E

Accent Palette (5 couleurs)

Les 5 couleurs d'accent à utiliser pour les graphiques, badges, tags, cercles d'icônes :

• FDAA9A — Coral (doux, secondaire)
• F66236 — Orange (principal, énergie)
• FEB900 — Yellow Gold (CTA, attention)
• FF003E — Hot Pink (urgence, contraste)
• FFE5EA — Rose pâle (fonds, encarts)

Note : les anciens bleus (51B0B0, 3597C8) et le violet (6E69AC) ne font plus partie de la palette d'accent. Utiliser uniquement la gamme chaude ci-dessus.

Color Spectrum (Emotional)

Le spectre de couleurs Dayuse représente un voyage émotionnel (de gauche à droite) :

• Gauche (chaud): Liberté, Soleil, Joie, Bonheur, Intensité, Amour
• Droite (frais): Bien-être, Ciel, Paisibilité, Calme, Temps pour soi, Ressource

Contrast Rule (from Figma)

"Font should always maximise lisibility and strong contrast." Always alternate:

• Dark text (292935) on light backgrounds (FFFFFF, F8F8F8, gradients clairs)
• White text (FFFFFF) on dark backgrounds (292935), colored backgrounds (Yellow, Orange, Hot Pink), or gradient backgrounds

BACKGROUND RULES (CRITICAL)

Evening Blue (292935) is FORBIDDEN as a slide background. It is a TEXT color only.

Allowed slide backgrounds:

• FFFFFF (white) — default for ALL content slides
• F8F8F8 (off-white) — subtle variation
• Brand gradient backgrounds — for section divider slides ONLY (WHY? / HOW? transitions)
• FEB900 (yellow) — for bold statement slides (e.g. "Only 3% of French people have heard of Dayuse")
• A lifestyle photo as full-bleed background (for closing slides)

The only exception where 292935 can be used as a SHAPE fill (not slide bg) is for small accent elements like the "Victor Barnouin" card or data pill badges.

---

Typography — Manrope Only (Google Slides Compatible)

IMPORTANT: The Figma brand guidelines specify Maison Neue Extended Bold for H1 titles, but since Dayuse presentations are delivered via Google Slides, Maison Neue is NOT available and NOT editable there. Therefore ALL text uses Manrope (Google Font, fully compatible with Google Slides).

The hierarchy below adapts the Figma brand sizing/weight rules to Manrope only.

Title Level 1 (Hero): Manrope ExtraBold

For hero titles, section divider text, bold statements. Replaces Maison Neue in PPTX context.

Font: Manrope ExtraBold (weight 800)
Size: 36-48pt
Line Height: tight (1.1x)
Letter Spacing: 0%
Color: 292935 (or FFFFFF on dark/gradient backgrounds)

Title Level 2 (Slide Title): Manrope Bold

For slide titles, section sub-headers. The "insight title" used on most content slides.

Font: Manrope Bold (weight 700)
Size: 24-30pt
Line Height: 1.2x
Letter Spacing: 0%
Color: 292935 (key words in F66236)

Subtitle: Manrope SemiBold

For slide subtitles, chapeau text above titles.

Font: Manrope SemiBold (weight 600)
Size: 16-20pt
Line Height: 1.3x
Letter Spacing: 0%
Color: 54545D

Running Text: Manrope Regular

For body text, descriptions, explanations.

Font: Manrope Regular (weight 400)
Size: 12-14pt
Line Height: 22
Letter Spacing: 1%
Color: 54545D

Secondary Text: Manrope Bold (FULL CAPS)

For CTAs, signatures, chapeau labels, important secondary messages. Always uppercase with letter spacing.

Font: Manrope Bold (weight 700)
Size: variable (typically 10-14pt)
Letter Spacing: 17%
Transform: UPPERCASE
Color: 292935 or 7F7F86

Example: MADE WITH LOVE AT DAYUSE / ROOM TO DAYDREAM / VIEW OUR HOTELS

Full Typography Reference Table

Element	fontFace	Size	Weight	Color	Notes
Hero title (H1)	"Manrope"	36-48pt	800 (ExtraBold)	292935	Section dividers, covers. Can use gradient as image mask
Slide title (H2)	"Manrope"	24-30pt	700 (Bold)	292935	Key words in F66236
Subtitle	"Manrope"	16-20pt	600 (SemiBold)	54545D
Body text	"Manrope"	12-14pt	400 (Regular)	54545D	Line height 22, spacing 1%
Labels / captions	"Manrope"	10-11pt	500 (Medium)	7F7F86
Big KPI numbers	"Manrope"	36-48pt	700 (Bold)	292935
Label under KPI	"Manrope"	11pt	400 (Regular)	7F7F86
CTA / Signature	"Manrope"	11-12pt	700 (Bold)	292935	FULL CAPS, 17% letter spacing
CTA button text	"Manrope"	11-12pt	700 (Bold)	FFFFFF	Inside colored shape
Section divider text	"Manrope"	60-80pt	800 (ExtraBold)	FFFFFF	On gradient backgrounds
Orange highlight words	"Manrope"	same as parent	700 (Bold)	F66236	Within titles only

Titre-Insight Pattern (OBLIGATOIRE)

Every slide title MUST be an insight (a conclusion), NOT a descriptive label.

WRONG: "Analyse USA"
RIGHT: "Les hôtels Travel drivent la dynamique nouveaux clients."

WRONG: "Résultats Q3"
RIGHT: "Le Travel comme générateur de valeur : +59% de croissance."

WRONG: "Distribution hôtel"
RIGHT: "Un parc mondial principalement Fonctionnel aujourd'hui."

Implementation: Title text in Evening Blue bold + key words in Orange bold to guide the eye.

slide.addText([
  { text: "L'IA gère le ", options: { fontSize: 26, fontFace: "Manrope", color: "292935", bold: true } },
  { text: "volume", options: { fontSize: 26, fontFace: "Manrope", color: "F66236", bold: true } },
  { text: ", l'humain gère ", options: { fontSize: 26, fontFace: "Manrope", color: "292935", bold: true } },
  { text: "l'exception.", options: { fontSize: 26, fontFace: "Manrope", color: "F66236", bold: true } },
], { x: 0.6, y: 0.3, w: 8.8, h: 0.8, margin: 0 });

---

The 4 Brand Gradients

Reference: assets/brand-guide/gradients-4types.png

Gradient	Colors	When to Use
Generic	#FEB900 → #FD7030 → #FDAA9A → #B7D5D5	Brand statements, logo, signature elements. Full spectrum = balance between all polarities
Primary	#FEB900 → #FD7030 → #FDAA9A	Affirm brand identity simply. Use when energy/intensity is the message. "Be careful, sometimes it's too hot to be used"
Complementary 1	Blues/teals spectrum	Balance in an ensemble of visual, webpage, brochure pages
Complementary 2	Corail → Violet	Balance in an ensemble of visual, webpage, brochure pages

Gradient Usage Rules (from Figma)

1. On text: Direction top-left → bottom-right (reading direction). Gradients can ONLY be used on hero titles (Manrope ExtraBold 800) as a title or main message. Never apply gradient to body text or secondary elements.
2. On backgrounds: Direction bottom-left → top-right. Should generally NOT be used with an image on top (exception: for balance).
3. HQ Gradients: For key visuals, use angular gradients with background blur overlay. These create a more diffuse, organic look suited for non-print, non-functional use.

Gradient Text in PptxGenJS

Since PptxGenJS doesn't natively support gradient text, simulate it by rendering gradient text as a PNG image:

async function makeGradientText(text, fontSize = 80, width = 1920, height = 300) {
  const svg = `<svg width="${width}" height="${height}" xmlns="http://www.w3.org/2000/svg">
    <defs>
      <linearGradient id="textGrad" x1="0%" y1="0%" x2="100%" y2="100%">
        <stop offset="0%" stop-color="#FEB900"/>
        <stop offset="33%" stop-color="#FD7030"/>
        <stop offset="67%" stop-color="#FDAA9A"/>
        <stop offset="100%" stop-color="#B7D5D5"/>
      </linearGradient>
    </defs>
    <text x="0" y="${fontSize}" font-family="Manrope, Arial Black, sans-serif"
          font-weight="800" font-size="${fontSize}px" fill="url(#textGrad)">
      ${text}
    </text>
  </svg>`;
  const buf = await sharp(Buffer.from(svg)).png().toBuffer();
  return "image/png;base64," + buf.toString("base64");
}

---

Slide Patterns

1. Slide Cover

• Fond BLANC
• Logo wordmark (gradient or black) en haut à gauche (2:1 ratio, transparent)
• Titre en Manrope ExtraBold 36-48pt, Evening Blue
• Sous-titre et auteur en Manrope Regular gris 54545D
• Bandeau gradient en bas

2. Slide Section Divider (Gradient Background)

• Full-bleed gradient background (Generic or Primary)
• Gros texte centré en Manrope ExtraBold 60-80pt, BLANC
• Sous-texte en Manrope SemiBold, BLANC
• NO gradient band at bottom (gradient IS the background)
• Use for WHY? / HOW? / WHAT? transitions

3. Slide Bold Statement (Yellow Background)

• Full-bleed FEB900 yellow background
• Titre en Manrope Bold 14pt noir en chapeau
• Statement en Manrope ExtraBold 36-44pt noir
• Description en Manrope Regular 14pt noir
• NO gradient band (colored bg)

4. Slide Titre de Section

• Fond gris clair (E8E8E8) sur la moitié gauche
• Nom de section en gros, en gradient (utiliser le gradient comme image)
• Contenu sur la moitié droite, fond blanc

5. Slide KPI / Chiffres Clés

• Icônes dans des cercles colorés
• Gros chiffre (36-48pt, bold, 292935)
• Label sous le chiffre (11pt, 7F7F86)
• Grille 2x3 ou 3x2

6. Slide Matrice / Tableau

• Pastilles arrondies foncées (292935) avec texte blanc
• Pastilles colorées pour les highlights
• Encart takeaway rose pâle en bas

7. Slide Graphique

• Deux graphiques côte à côte quand possible
• Bullets d'insights sous chaque graphique
• Titre-insight en haut

8. Slide Roadmap / Timeline

• Etapes numérotées dans des encarts fond léger
• Badges de timing colorés (Q1, Q2-Q3...)
• Ligne verticale de connexion entre les étapes

9. Slide Cards (3 colonnes)

• 3 cards ROUNDED_RECTANGLE en F8F8F8
• Icône dans cercle coloré centré en haut
• Titre bold centré
• Items avec check icons

10. Slide Vision/Quote (from Brand Platform style)

• Fond blanc
• Barre gradient verticale gauche (thin, ~0.15" wide, full height)
• Chapeau en Manrope Bold UPPERCASE + small icon: OUR VISION, OUR MISSION
• Grande citation en Manrope ExtraBold 28-36pt
• Description en Manrope Regular 14pt
• Symbol icon (black) en bas à droite footer
• Bandeau gradient en bas

11. Slide Photo + Text Overlay

• Lifestyle photo as partial or full background
• Gradient text overlay using Manrope ExtraBold
• CTA button with gradient or white background
• Logo wordmark bottom-center
• Reference: assets/brand-guide/images-best-practice.png

12. Slide Closing

• Fond BLANC (ou photo lifestyle plein écran)
• Logo centré (2:1 ratio, transparent)
• Message de closing with accent orange
• CTA buttons en orange
• Bandeau gradient en bas

Elements Visuels Récurrents

• Bandeau gradient en bas de CHAQUE slide blanc (0.1" height). NOT on gradient/colored bg slides.
• Barre gradient verticale gauche : thin stripe (~0.15") on the left edge for vision/quote slides
• Encarts takeaway rose (FDE8E4) pour conclusions/punchlines
• Pastilles données : rounded rect 292935 avec texte blanc
• Cercles colorés autour des icônes (0.4-0.7" diameter)
• CTA buttons : rounded rect orange F66236 avec texte blanc bold
• Cards : ROUNDED_RECTANGLE, rectRadius: 0.1-0.12, fill F8F8F8
• UPPERCASE secondary text : Manrope Bold, 17% letter spacing, for signatures/CTAs

Layout Rules

• Marges : minimum 0.5" de chaque côté
• Espacement entre blocs : 0.3-0.4"
• Texte aligné à gauche (sauf titres centrés sur cover/section dividers)
• JAMAIS de ligne d'accent sous les titres (hallmark AI)
• Varier les layouts (pas 3x le même layout consécutif)
• Chaque slide a au moins 1 élément visuel (icône, shape, chart, gradient element)
• "The brand is meant to live with diverse and exploratory layouts" — don't be repetitive

---

Step 4: Build the Presentation

1. Confirm deck type, audience, content with user
2. Propose structure de slides (titres-insights) pour validation
3. Preprocess assets : logo transparency + gradient band + gradient backgrounds
4. Build PPTX via pptx skill PptxGenJS workflow
5. Apply ALL Dayuse visual identity rules
6. QA via pptx skill verification process

---

Step 5: Quality Checklist

Before delivering, verify ALL of these:

• Titres = insights (pas descriptifs)
• Mots-clés en orange F66236
• Palette Dayuse respectée
• AUCUN fond Evening Blue — tous blancs, off-white, gradient, ou yellow
• Font = Manrope partout (ExtraBold 800 pour H1, Bold 700 pour H2, Regular pour body)
• Secondary text in FULL CAPS with letter spacing (signatures, CTAs, chapeaux)
• Logo transparent et ratio respecté (2:1 wordmark, 1:1 symbol)
• Logo and symbol never used as a lock-up — never combined in one element
• Gradient direction correct: text = top-left→bottom-right, background = bottom-left→top-right
• Bandeau gradient en bas de chaque slide blanc (NOT on gradient/colored bg slides)
• Gros chiffres 36pt+ bold
• Arc narratif Vision-First respecté
• Pas de slide text-only (every slide has a visual element)
• Encarts takeaway rose pour conclusions
• Section dividers use gradient backgrounds with large white Manrope ExtraBold text
• Slide de fin avec logo + CTA
• Langue correcte (FR interne, EN/FR externe)
• Contrast rule applied (dark text on light bg, white text on dark/colored bg)

---

Troubleshooting

Logo avec fond noir rectangulaire :
→ Script preprocessing non exécuté. Lancer python scripts/preprocess-logo.py assets/logos/logo-gradient.png /tmp/dayuse-logo-gradient.png

Logo déformé / écrasé :
→ Ratio non respecté. Wordmark: h = w / 2. Symbol: h = w.

Font ne s'affiche pas :
→ Manrope non installée sur la machine cible. Installer depuis Google Fonts. Google Slides la supporte nativement.

Gradient text doesn't render :
→ PptxGenJS ne supporte pas le texte gradient nativement. Utiliser la fonction makeGradientText() pour générer un PNG. Vérifier que sharp est installé.

Icônes invisibles (blanches sur blanc) :
→ Les icônes blanches doivent être dans un cercle coloré. Ne jamais placer une icône blanche directement sur fond blanc.

SVG icons depuis JSON :
→ Les icônes sont dans ui-icons.json et marketing-icons.json. Utiliser les helpers uiIconPng(name) et marketingIconPng(name). Les clés sont sans extension : "wifi", "nav-check", "ind-star", "hotel".

Photo trop lourde / lente :
→ Les photos haute-res peuvent ralentir le PPTX. Utiliser sharp pour redimensionner avant insertion : sharp(photo).resize(1920).jpeg({ quality: 80 }).

SVG icons invisible sur fond blanc :
→ Les icônes UI sont en stroke #292935. Sur fond blanc elles sont visibles. Si nécessaire, recolorer le stroke dans le SVG avant conversion PNG.

Deck manque d'impact :
→ Chaque slide doit avoir un élément visuel
→ Augmenter contraste titre (32pt+) vs corps (14pt)
→ Utiliser encarts colorés pour takeaways
→ Ajouter au moins 1-2 section dividers avec gradient background

Storytelling plat :
→ Revérifier arc Vision-First
→ Titres = conclusions, pas sujets
→ Ajouter transitions entre sections (gradient divider slides)
→ Use bold statement slides (yellow bg) for impactful data points