Upwork Proposal System

Structured playbook for creating Upwork proposals — cover letters and video walkthroughs that demonstrate competence through proof, not claims.

When to Load

• Creating a new proposal (/new-proposal)
• Drafting an Upwork application
• Writing a proposal video script
• Reviewing/improving an existing proposal

Modules

Load only what you need per task. For a full proposal (letter + video), load all four.

Related System Components

• /new-proposal {prospect} — Creates the proposal page (platform landing page with pricing, timeline, phases)
• feedback_upwork_formatting.md — Upwork-specific text formatting (plain text, numbered sections, line breaks)
• /draft — For follow-up messages after proposal is sent
• Live example — workspace/proposals/volabyg-lead-automation/video-script.md (live reference)

Workflow

1. Read job post
2. Load SYSTEM-THINKING → decompose into pipeline
3. Load POSITIONING → frame the approach
4. Load VIDEO-SCRIPT → record Loom walkthrough
5. Load PROPOSAL-TEMPLATES → write the cover letter
6. Submit application (video link + letter)
7. If progressed: /new-proposal → full proposal page with pricing

Key Principle

Clients don't buy services, hours, or skills. They buy certainty, clarity, and reduced risk.
Your job: make them feel "this is already solved — I just need this person to execute it."