SEO Auditor Skill 🔍

Production-ready automation untuk website SEO analysis & optimization.

🎯 Features

• Technical SEO audit - Crawl errors, speed, mobile-friendliness
• Keyword tracking - Monitor rankings for target keywords
• Competitor analysis - Compare against competitors
• Backlink monitoring - Track new/lost backlinks
• Content optimization - Suggest improvements for existing content
• Local SEO - Google My Business optimization
• Report generation - PDF/Excel reports for clients

📦 Files

seo-auditor/
├── SKILL.md              # This file
├── script.sh             # Main audit script (cross-platform)
├── script.ps1            # Windows PowerShell version
├── config.json           # Configuration (targets, keywords)
├── templates/            # Report templates
└── reports/              # Generated reports

🔧 Setup

1. Configure Targets

Edit config.json:

{
  "targets": [
    {
      "name": "Client Website",
      "url": "https://example.com",
      "keywords": ["keyword1", "keyword2", "keyword3"],
      "competitors": ["https://competitor1.com", "https://competitor2.com"]
    }
  ],
  "schedule": {
    "fullAudit": "weekly",
    "rankTracking": "daily",
    "backlinkCheck": "weekly"
  },
  "reporting": {
    "format": "pdf",
    "email": "client@example.com",
    "branding": {
      "logo": "assets/logo.png",
      "colors": {"primary": "#007bff"}
    }
  }
}

2. Run the Skill

# Full SEO audit (Linux/macOS)
./script.sh --target "Client Website" --full

# Quick rank check
./script.sh --target "Client Website" --ranks

# Competitor analysis
./script.sh --target "Client Website" --competitors

# Generate report
./script.sh --target "Client Website" --report

Windows (PowerShell):

.\script.ps1 -Target "Client Website" -Full

🔄 How It Works

Audit Categories:

1. Technical SEO

   • Crawlability & indexation
   • Site speed (Core Web Vitals)
   • Mobile-friendliness
   • HTTPS & security
   • Structured data

2. On-Page SEO

   • Title tags & meta descriptions
   • Header structure (H1-H6)
   • Content quality & length
   • Keyword optimization
   • Internal linking

3. Off-Page SEO

   • Backlink profile analysis
   • Domain authority
   • Social signals
   • Brand mentions

4. Local SEO (if applicable)

   • Google My Business optimization
   • NAP consistency
   • Local citations
   • Reviews management

📊 Metrics Tracked

• Organic traffic (Google Analytics integration)
• Keyword rankings (top 100 positions)
• Backlinks (new, lost, toxic)
• Page speed (LCP, FID, CLS)
• Crawl errors (404, 500, redirect chains)
• Index coverage (indexed vs excluded pages)

🛠️ Tools & APIs

• Google Search Console API - Performance data, index coverage
• Google PageSpeed Insights API - Speed metrics
• Google Analytics API - Traffic data
• Custom crawler - Site audit (based on Puppeteer/Playwright)
• Backlink API (optional: Ahrefs, SEMrush, Moz)

📈 Sample Report Sections

SEO Audit Report - example.com
Generated: 2026-02-18

📊 Overall Score: 78/100

✅ Strengths:
- Fast page load (1.2s)
- Mobile-friendly design
- Good internal linking

⚠️ Issues Found:
- 3 pages with missing meta descriptions
- 2 broken internal links (404)
- 5 images without alt text
- H1 missing on homepage

🎯 Recommendations:
1. Add meta descriptions to product pages
2. Fix broken links to /old-page
3. Add alt text to all images
4. Add H1 tag to homepage

📈 Keyword Rankings:
- "keyword1": #3 (↑2)
- "keyword2": #7 (↓1)
- "keyword3": #12 (new)

⚠️ Warnings

• API Quotas: Google APIs have daily limits
• Rate Limiting: Don't crawl too aggressively
• Data Accuracy: Rankings vary by location/device

🚀 Next Steps

Planned improvements:

• AI-powered content suggestions
• Automated fix implementation
• Multi-language support
• E-commerce specific audits
• Integration with CMS (WordPress, Shopify)

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