Social Platforms

Platform-Specific Guidelines

Twitter/X

• Character Limit: 280 characters (premium: 25,000)
• Content Style: Concise, timely, conversational
• Best For: News, updates, customer service, real-time engagement
• Hashtags: 1-2 relevant hashtags, use sparingly
• Media: Images (4:5 or 16:9), videos (up to 2:20), GIFs
• Posting Frequency: 3-5 tweets per day
• Best Times: 8-10 AM, 12-1 PM, 5-6 PM (local time)

LinkedIn

• Character Limit: 3,000 characters for posts, 100,000 for articles
• Content Style: Professional, educational, industry-focused
• Best For: B2B marketing, thought leadership, recruitment
• Hashtags: 3-5 relevant hashtags, mix of broad and niche
• Media: Images (1200x627), videos (up to 10 minutes), documents
• Posting Frequency: 1-2 posts per day, 1 article per week
• Best Times: Tuesday-Thursday, 8-10 AM or 5-6 PM

Instagram

• Character Limit: 2,200 characters for captions
• Content Style: Visual, aesthetic, lifestyle-oriented
• Best For: Brand awareness, visual storytelling, engagement
• Hashtags: 5-30 hashtags, use all 30 for discovery
• Media: Posts (1080x1080), Stories (1080x1920), Reels (9:16)
• Posting Frequency: 1-2 posts per day, 5-10 Stories per day
• Best Times: Monday-Friday, 11 AM-1 PM or 7-9 PM

Facebook

• Character Limit: 63,206 characters for posts
• Content Style: Informative, community-focused, shareable
• Best For: Community building, event promotion, longer-form content
• Hashtags: 1-2 hashtags, less important than other platforms
• Media: Images (1200x630), videos (up to 240 minutes), live streams
• Posting Frequency: 1-2 posts per day
• Best Times: Thursday-Sunday, 1-4 PM

TikTok

• Character Limit: 150 characters for captions, 2,200 for comments
• Content Style: Entertaining, authentic, trend-driven
• Best For: Brand awareness, reaching younger audiences, viral content
• Hashtags: 3-5 hashtags, include trending and niche hashtags
• Media: Vertical videos (9:16), 15-60 seconds optimal
• Posting Frequency: 1-3 videos per day
• Best Times: 7-9 AM, 12-3 PM, 7-11 PM

Character Limits and Formats

Text Content Limits

Platform	Post Limit	Caption Limit	Comment Limit
Twitter/X	280 (25K premium)	N/A	N/A
LinkedIn	3,000	3,000	1,250
Instagram	2,200	2,200	2,200
Facebook	63,206	63,206	8,000
TikTok	150	2,200	2,200

Image Specifications

Platform	Post Size	Story Size	Aspect Ratio
Twitter/X	1200x675	N/A	16:9
LinkedIn	1200x627	1080x1920	16:9 / 9:16
Instagram	1080x1080	1080x1920	1:1 / 9:16
Facebook	1200x630	1080x1920	16:9 / 9:16
TikTok	N/A	1080x1920	9:16

Video Specifications

Platform	Max Length	Max Resolution	File Size
Twitter/X	2:20	1920x1200	512MB
LinkedIn	10:00	1920x1080	5GB
Instagram	60:00	1080x1920	4GB
Facebook	240:00	1920x1080	4GB
TikTok	10:00	1080x1920	287.6MB

Hashtag Strategies

Hashtag Types

• Branded Hashtags: Unique to your brand (e.g., #JustDoIt)
• Campaign Hashtags: For specific campaigns or events (e.g., #SummerSale2024)
• Industry Hashtags: Broad industry terms (e.g., #DigitalMarketing)
• Niche Hashtags: Specific to your topic (e.g., #ContentMarketingTips)
• Trending Hashtags: Currently popular (use cautiously)

Hashtag Best Practices

• Relevance: Only use hashtags relevant to your content
• Mix: Combine broad, niche, and branded hashtags
• Research: Research hashtag popularity and competition
• Placement: Place hashtags at the end of captions or in first comment
• Consistency: Use consistent branded hashtags across campaigns

Platform-Specific Hashtag Strategy

Platform	Optimal Count	Strategy
Twitter/X	1-2	Focus on trending and relevant
LinkedIn	3-5	Mix of industry and niche
Instagram	20-30	Use all 30 for maximum reach
Facebook	1-2	Less important, use sparingly
TikTok	3-5	Mix trending and niche

Best Posting Times

General Guidelines

• Morning: 8-10 AM (catch people starting their day)
• Lunch: 12-1 PM (people on breaks)
• Evening: 5-7 PM (post-work engagement)
• Late Night: 9-11 PM (mobile usage peaks)

Platform-Specific Best Times

Platform	Best Days	Best Times (Local)
Twitter/X	Wednesday, Friday	9 AM, 12 PM, 5 PM
LinkedIn	Tuesday, Wednesday, Thursday	8-10 AM, 5-6 PM
Instagram	Monday, Tuesday, Friday	11 AM-1 PM, 7-9 PM
Facebook	Thursday, Friday, Saturday	1-4 PM
TikTok	Tuesday, Thursday	7-9 AM, 12-3 PM, 7-11 PM

Time Zone Considerations

• Audience Location: Post according to your audience's time zone
• Global Audiences: Consider posting at multiple times
• Scheduling: Use scheduling tools to post at optimal times
• Testing: Experiment with different times to find what works for your audience

Content Strategy by Platform

Twitter/X Strategy

• Real-time engagement: Participate in trending conversations
• Thread series: Break down complex topics into threads
• Customer service: Respond to mentions and DMs promptly
• Newsjacking: Connect your brand to current events (when appropriate)
• Polls and questions: Engage audience with interactive content

LinkedIn Strategy

• Thought leadership: Share industry insights and expertise
• Employee advocacy: Encourage team members to share content
• Long-form articles: Publish in-depth articles on LinkedIn Pulse
• Video content: Share professional videos and webinars
• Community building: Engage with comments and build relationships

Instagram Strategy

• Visual consistency: Maintain cohesive aesthetic across posts
• Stories: Use Stories for behind-the-scenes and daily updates
• Reels: Create short, entertaining videos for reach
• Carousel posts: Share multiple images or tips in one post
• Influencer partnerships: Collaborate with relevant influencers

Facebook Strategy

• Community building: Create and manage Facebook Groups
• Live video: Go live for Q&As, events, and announcements
• Event promotion: Create and promote events on Facebook
• Longer-form content: Share articles and guides
• Customer reviews: Encourage and respond to reviews

TikTok Strategy

• Trend participation: Jump on trending sounds and challenges
• Educational content: Share tips and how-to videos
• Behind-the-scenes: Show the human side of your brand
• User-generated content: Encourage and feature user content
• Consistency: Post regularly to build audience