SEO
Optimització per a motors de cerca
ai-local-search
garrettjsmith
When the user wants to optimize for AI-powered local search results including Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, or Grok. Also use when the user mentions "AI Overviews," "AI search local," "ChatGPT local," "GEO," "LLMO," "generative search," "AI recommendations," "AI Mode," or "showing up in AI answers for local." For traditional map pack ranking, see gbp-optimization.
lsa-spy-tool
garrettjsmith
When the user wants to check Local Services Ads rankings, see who's ranking in LSA results, monitor LSA competitive landscape, or track LSA ranking changes. Trigger on "LSA rankings," "Local Services Ads," "Google Guaranteed," "Google Screened," "who's ranking in LSAs," or "LSA competitors."
screaming-frog-tool
garrettjsmith
When the user wants a technical site audit, crawl data analysis, location page quality checks, duplicate content detection, schema validation at scale, or internal linking analysis. Trigger on "Screaming Frog," "site crawl," "technical audit," "crawl data," "broken links," "duplicate content," "location page audit," or when analyzing exported crawl CSV/Excel files.
local-ppc-ads
garrettjsmith
When the user wants to run geographically targeted Google Ads (PPC) campaigns for a local business. Also use when the user mentions "local PPC," "geotargeted ads," "radius targeting," "Google Ads for local business," "local search campaigns," "geographic PPC," or "Google Ads location targeting." For LSAs (pay-per-lead), see lsa-ads. For map pack ads specifically, see local-search-ads.
bing-places
garrettjsmith
When the user wants to optimize their Bing Maps listing, set up Bing Places for Business, or improve visibility in Microsoft's search ecosystem. Also use when the user mentions "Bing Places," "Bing Maps," "Bing local," "Microsoft local listings," or "Copilot local." For Google Business Profile, see gbp-optimization. For Apple Maps, see apple-business-connect.
ahrefs-tool
garrettjsmith
When the user wants backlink analysis, link gap analysis, competitor link profiles, referring domain data, or link building research. Trigger on "backlinks," "who links to," "link profile," "referring domains," "link gap," "Ahrefs," "link building research," or "why do they outrank me" (often a link authority issue).
local-citations
garrettjsmith
When the user wants to build citations, fix NAP inconsistencies, manage business directory listings, or audit citation presence. Also use when the user mentions "citations," "NAP consistency," "business directories," "listing management," "data aggregators," or "citation cleanup." For GBP profile work, see gbp-optimization. For full audit, see local-seo-audit.
serpapi-tool
garrettjsmith
When the user wants to check live SERP results for a keyword, see what's in the local pack right now, check People Also Ask, see AI Overviews, verify SERP features, or do a quick spot-check of local search results. Trigger on "what shows up when you search," "check the SERP," "who's in the map pack," "what does the search results page look like," or "search for [keyword]."
local-keyword-research
garrettjsmith
When the user wants to research keywords for a local business, find local search opportunities, build a keyword map for location pages, or understand local search intent. Also use when the user mentions "local keywords," "keyword research," "service area keywords," "near me keywords," "local search volume," "keyword map," "city keywords," "geo-modified keywords," "implicit local intent," or "local keyword strategy." For content creation from keywords, see local-landing-pages. For competitor keyword analysis, see local-competitor-analysis.
review-management
garrettjsmith
When the user wants to generate more reviews, respond to reviews, build a review strategy, or manage online reputation. Also use when the user mentions "reviews," "reputation management," "review generation," "review response," "star rating," "negative reviews," or "get more Google reviews." For GBP profile optimization, see gbp-optimization.
google-search-console-tool
garrettjsmith
When the user wants to know what queries drive traffic to their site, which pages are indexed, click-through rates, organic search performance, or technical indexing issues. Trigger on "Search Console," "GSC," "what keywords am I getting traffic for," "what queries," "impressions," "click-through rate," "indexing issues," "is my page indexed," or "organic performance."
service-area-seo
garrettjsmith
When the user operates a service-area business (SAB) without a public storefront. Also use when the user mentions "service area business," "SAB," "no storefront," "hide my address," "mobile business," "home-based business SEO," or "I go to the customer." For location page creation, see local-landing-pages. For GBP setup, see gbp-optimization.
gbp-posts
garrettjsmith
When the user wants to create, schedule, or optimize Google Business Profile posts. Also use when the user mentions "GBP posts," "Google posts," "GMB updates," "business profile posts," "what should I post on Google," or "GBP content calendar." For overall GBP optimization, see gbp-optimization.
brightlocal-tool
garrettjsmith
When the user wants citation audits, citation building, review monitoring across platforms, GBP audit scoring, or white-label local SEO reports. Trigger on "citation audit," "check my citations," "NAP consistency," "where am I listed," "BrightLocal," "directory listings," "review monitoring," or "client report."
google-analytics-tool
garrettjsmith
When the user wants traffic data, conversion tracking, user behavior on location pages, GBP traffic attribution, or geographic traffic patterns. Trigger on "Google Analytics," "GA4," "traffic," "conversions," "how many leads," "phone calls," "form submissions," "where is my traffic coming from," or "is my website converting."
local-competitor-analysis
garrettjsmith
When the user wants to analyze local search competitors, benchmark against map pack rivals, or understand why competitors outrank them. Also use when the user mentions "competitor analysis," "who's outranking me," "competitor GBP," "local competition," or "competitive audit." For geogrid-specific ranking data, see geogrid-analysis. For general map pack strategy, see map-pack-optimization.
local-landing-pages
garrettjsmith
When the user wants to create location pages, service-area pages, city pages, or locally-relevant content for SEO. Also use when the user mentions "location pages," "city pages," "service area pages," "local landing pages," "[service] in [city] pages," "local content," "local blog," "neighborhood content," or "pages for each location." For SAB-specific strategy, see service-area-seo. For schema, see local-schema.
hig-components-search
raintree-technology
Apple HIG guidance for navigation-related components including search fields, page controls, and path controls. Use this skill when the user says "how should search work in my app," "I need a breadcrumb," "how do I paginate content," or asks about search field, search bar, page control, path control, breadcrumb, navigation component, search UX, search suggestions, search scopes, paginated content navigation, or file path hierarchy display. Cross-references: hig-components-menus, hig-components-controls, hig-components-dialogs, hig-patterns.
geo-content-optimizer
aaron-he-zhu
'Use when the user asks to "optimize for AI", "get cited by ChatGPT", "AI optimization", "appear in AI answers", "GEO optimization", "get cited by AI", "show up in ChatGPT answers", "AI does not mention my brand", or "make content AI-quotable". Optimizes content for Generative Engine Optimization (GEO) to increase chances of being cited by AI systems like ChatGPT, Claude, Perplexity, and Google AI Overviews. Makes content AI-friendly while maintaining SEO value. For SEO-focused writing, see seo-content-writer. For entity and brand presence, see entity-optimizer.'
content-quality-auditor
aaron-he-zhu
'Use when the user asks to "audit content quality", "EEAT score", "content quality check", "CORE-EEAT audit", "how good is my content", "is my content good enough to rank", "EEAT check", or "rate my content quality". Runs a full CORE-EEAT 80-item content quality audit, scoring content across 8 dimensions with weighted scoring by content type. Produces a detailed report with per-item scores, dimension analysis, and a prioritized action plan. For SEO-specific page checks, see on-page-seo-auditor. For domain-level assessment, see domain-authority-auditor.'
content-gap-analysis
aaron-he-zhu
'Use when the user asks to "find content gaps", "what am I missing", "topics to cover", "content opportunities", "what do competitors write about that I do not", "what topics am I missing", "topics my competitors cover that I lack", or "where are my content blind spots". Identifies content opportunities by finding topics and keywords your competitors cover that you do not. Reveals untapped content potential and strategic gaps in your content strategy. For broader competitive intelligence, see competitor-analysis. For general keyword discovery, see keyword-research.'
technical-seo-checker
aaron-he-zhu
'Use when the user asks to "technical SEO audit", "check page speed", "crawl issues", "Core Web Vitals", "site indexing problems", "my site is slow", "Google cannot crawl my site", "mobile issues", or "indexing problems". Performs technical SEO audits covering site speed, crawlability, indexability, mobile-friendliness, security, and structured data. Identifies technical issues preventing optimal search performance. For content and heading element issues, see on-page-seo-auditor. For link architecture, see internal-linking-optimizer.'
seo-content-writer
aaron-he-zhu
'Use when the user asks to "write SEO content", "create a blog post", "write an article", "content writing", "draft optimized content", "write me an article", "create a blog post about", "help me write SEO content", or "draft content for". Creates high-quality, SEO-optimized content that ranks in search engines. Applies on-page SEO best practices, keyword optimization, and content structure for maximum visibility and engagement. For AI citation optimization, see geo-content-optimizer. For updating existing content, see content-refresher.'
internal-linking-optimizer
aaron-he-zhu
'Use when the user asks to "fix internal links", "improve site architecture", "link structure", "distribute page authority", "internal linking strategy", "orphan pages", "site architecture is messy", or "pages have no links pointing to them". Analyzes and optimizes internal link structure to improve site architecture, distribute page authority, and help search engines understand content relationships. Creates strategic internal linking plans. For a broader on-page audit, see on-page-seo-auditor. For external link analysis, see backlink-analyzer.'