design-mvr-brief
by oavvis
Run Design MVR minimum viable research for brand, product, campaign, content, website, UI, or personal-brand design work. Use when a user wants to collect brand-owner information, clarify brand purpose, mission, how and why the brand creates value, perform brand strategy analysis, audit competitors or visual references, define anti-references, translate strategy into visual motifs and searchable reference keywords, or produce a creative brief with all context needed before visual design begins.