Zal4DW

social-media-review

This skill should be used when the user asks to "review my social media", "check my socials", "how do I look on social media", "clean up my online presence", "is my Instagram/Twitter/Facebook okay for employers", or "social media audit". Provides a lightweight, approachable social media review through the eyes of a recruiter or employer. Especially useful for graduates, early career, and anyone re-entering the job market.

Zal4DW 61 9 Updated 3mo ago

Resources

1
GitHub

Install

npx skillscat add zal4dw/career-helper/social-media-review

Install via the SkillsCat registry.

SKILL.md

Social Media Review

A quick, friendly check of your social media through a recruiter's eyes. Find out what's helping, what's hurting, and what to fix - without the full employer footprint deep-dive.

Capabilities

# Capability When to Use
1 Quick Social Scan Fast review across all your platforms
2 Platform Deep-Dive Detailed review of one specific platform
3 Privacy & Cleanup Guide What to lock down, delete, or change

Quick Start

"Review my social media before I start applying"
"Is my Instagram okay for employers to see?"
"Check my Twitter for anything that might look bad"
"I'm a graduate - what should I clean up online?"
"How do I look on social media to a recruiter?"

How It Works

Unlike the full /employer-footprint analysis (which runs 8 parallel research agents, maps company culture, and produces a scored dashboard), this skill is lighter, faster, and more conversational. Think of it as a quick health check rather than a full medical.

Best for:

  • Graduates and early career professionals cleaning up before their first job search
  • Anyone who hasn't thought about their social media from an employer's perspective
  • A quick check before hitting "apply"
  • People who want practical cleanup advice, not a formal report

For a comprehensive analysis with scoring, company culture mapping, CV cross-referencing, and interview question generation, use /employer-footprint instead.


Input Gathering

Collect the following via AskUserQuestion:

Question 1: Platforms
"Which social media platforms do you use? Share your usernames or URLs for any you'd like me to check:"

  • Instagram handle
  • Twitter/X handle
  • Facebook (note: I can only check public content)
  • TikTok handle
  • LinkedIn URL
  • YouTube channel
  • Any others (Snapchat, Reddit, BeReal, Threads, etc.)

Question 2: Privacy Awareness
"Do you know which of your accounts are set to public vs private?"

Question 3: Context (optional, helps focus the review)
"Are you targeting any specific type of role or industry? Some industries care more about social media than others."


1. Quick Social Scan

What you need: Social media handles (at least 2-3 platforms)
Load: @references/social-scan-methodology.md

A fast recruiter-eye review across all provided platforms:

What Gets Checked

Check Why It Matters
Profile photos First visual impression - professional enough?
Bios What does your one-liner say about you?
Public posts (recent 20-30) Tone, content, anything an employer would notice
Privacy settings Is personal content actually private?
Searchability Can you be found by name? Is there name confusion?
Cross-platform consistency Same name/photo/story, or contradictory?

What We Flag

GREEN flags (things that help):

  • Professional-looking profiles
  • Industry-relevant content or interests
  • Consistent personal brand across platforms
  • Evidence of hobbies, creativity, or community involvement

AMBER flags (worth considering):

  • Excessive partying photos (public)
  • Political content that could polarise
  • Inactive/abandoned profiles that look dated
  • Inconsistent information across platforms

RED flags (fix before applying):

  • Offensive language, slurs, or discriminatory content
  • Drug references or illegal activity
  • Aggressive or confrontational interactions
  • Sexually explicit public content
  • Complaints about current/former employers
  • Inconsistencies that suggest dishonesty

Important: Having a social life is normal and healthy. Recruiters are not looking for robots. They are checking that nothing raises serious concerns. A photo at a festival is fine. A photo doing something illegal is not.

Output

Results presented in conversation with clear, actionable recommendations. Optionally saved to {name-slug}-social-media-review.md if the user wants a file.


2. Platform Deep-Dive

What you need: Username/URL for one specific platform
Load: @references/social-scan-methodology.md

A detailed review of one platform. Useful when you know a specific account needs attention.

Platform-Specific Focus

Instagram:

  • Public vs private status
  • Profile photo and bio
  • Grid aesthetic and content themes
  • Stories highlights (if public)
  • Tagged photos (can others tag you in content you don't control?)
  • Comment tone on others' posts

Twitter/X:

  • Bio and profile presentation
  • Recent tweets (last 50): tone, topics, controversy
  • Retweets and likes (what you amplify matters)
  • Replies (constructive or combative?)
  • Ratio of professional to personal content
  • Old tweets that might resurface

Facebook:

  • Privacy settings (what's actually public?)
  • Profile and cover photos
  • Public posts and check-ins
  • Group memberships (visible to others?)
  • Tagged photos and posts by others
  • About section accuracy

TikTok:

  • Account privacy status
  • Content themes and tone
  • Comments on others' videos
  • Profile bio and presentation

LinkedIn (redirects to /linkedin-coach for full audit):

  • If user asks for a LinkedIn review, recommend /linkedin-coach for a comprehensive professional audit
  • This skill focuses on the "social" platforms recruiters check informally

Other platforms (Reddit, YouTube, Threads, etc.):

  • Username searchability
  • Public content review
  • Comment history tone

Output

Detailed findings for the specific platform, presented in conversation.


3. Privacy & Cleanup Guide

What you need: List of platforms used (handles not required for this capability)
Load: @references/privacy-cleanup-guide.md

A practical guide to locking down and cleaning up your social media:

  • Platform-by-platform privacy settings walkthrough
  • What to make private vs what to leave public
  • How to find and review old posts efficiently
  • Google yourself: how to check what employers will find
  • Managing tagged content you don't control
  • Deactivation vs deletion vs privacy (when to use each)
  • Building a positive public presence alongside cleanup

Output

Privacy guide presented in conversation. Optionally saved to {name-slug}-social-cleanup-guide.md.


Career Stage Adaptation

This skill adapts its tone and focus based on who is using it:

Career Stage Tone Focus
Graduate / Apprentice Friendly, non-judgemental, reassuring University era content, party photos, immature posts. Normalise having a social life while showing what to tidy up.
Early Career (1-5 years) Practical, direct Professional vs personal balance, building a positive presence
Mid-Career Professional, efficient Quick scan for anything that doesn't match their seniority
Career Returner Supportive, encouraging Outdated profiles, dormant accounts, refreshing presence
Experienced / Senior Respectful, focused Thought leadership positioning, legacy content from earlier career

Graduate-Specific Guidance

For graduates and early career users, include:

  • "Everyone has this stuff" - Normalise that university social media exists. Don't catastrophise.
  • "Here's what actually matters" - Most recruiters spend 30 seconds. Focus on what they'll actually notice.
  • "Quick wins" - 5 things you can fix in 10 minutes that make the biggest difference.
  • "Leave these alone" - Content that's fine to keep (having friends, hobbies, and a life is not a red flag).
  • "The 3-second test" - If a recruiter glances at your profile for 3 seconds, what impression do they get?

Output Standards

  • UK English throughout (unless US role context)
  • No emojis - Professional tone
  • Non-judgemental - Flag issues objectively, don't moralise
  • Actionable - Every flag comes with a specific fix
  • Privacy-conscious - Only analyse publicly available content
  • Proportionate - Don't catastrophise minor issues

Relationship to /employer-footprint

This skill is the lightweight version of the social media audit within /employer-footprint:

Feature /social-media-review /employer-footprint
Social media check Yes Yes (deeper)
Google presence search Basic Comprehensive
CV cross-reference No Yes
Company culture mapping No Yes
Scored dashboard (1-10) No Yes
Interview questions No Yes
Parallel research agents No Yes (8 agents)
Best for Quick check, graduates Full pre-application audit

Upgrade path: After a social media review, suggest /employer-footprint for users who want the full analysis:

"Want a deeper analysis? /employer-footprint produces a full scored dashboard, cross-references your CV, and if you have a target company, maps your presence against their values."


Related Skills

After cleaning up your social media:

  • /linkedin-coach - Full LinkedIn profile optimisation (the professional platform)
  • /employer-footprint - Complete digital footprint analysis with scored dashboard
  • /application-optimiser - Research companies and optimise your CV
  • /interview-master - Prepare for interviews

Social Media Review v1.0.0 | Career Helper Plugin | Prosper AI Consulting, UK