Equals 5 — Branded Slide Skill

Quick Reference

Task	Action
Create branded deck	Follow Colors + Layouts, generate with PptxGenJS
Edit existing deck	python -m markitdown deck.pptx to extract, rebuild with brand rules
Visual QA	Convert to images, check against QA Checklist

---

Brand System

Dual-Theme Architecture

Every slide is either Dark or Light:

Theme	When to use	Ratio
Dark (Midnight Navy)	Equals 5 as subject — product, platform, capabilities, CTA, hero	~70%
Light (Lavender Frost)	External context — market, clients, team, data tables, comparisons	~30%

Colors

No # prefix — PptxGenJS corrupts files with #.

Dark Theme

Token	Hex	Usage
MIDNIGHT	0B1525	Slide background
BRAND_BLUE	3079E9	CTAs, accent shapes, chart primary
BRAND_CYAN	00C8C8	Headline accent words, data highlights
SLATE	6577A5	Muted labels, dividers, footer text
WHITE	FFFFFF	Primary text
CARD_DARK	0F1D33	Card/container backgrounds

Transparency shortcuts: Body text = FFFFFF with transparency: 30. Footer = FFFFFF with transparency: 60.

Light Theme

Token	Hex	Usage
LIGHT_BG	F5F0FA	Slide background base
DARK_TEXT	1A1A2E	Headlines
BODY_DARK	4A4A6A	Body text
CARD_BORDER	E8E4F0	Card borders, dividers
TABLE_HEADER	4A5578	Table header row fill
TABLE_ROW_ALT	F0EDF5	Alternating table row fill

Shared Accents

Token	Hex	Usage
PINK_ACCENT	FF3366	Error / prohibition icons
GREEN_CHECK	00CC66	Checkmarks, positive states

Typography

Font: Inter (all weights). Fallback: Calibri.

Element	Weight	Size	Dark Color	Light Color
Title	Extra Bold (800)	44pt	FFFFFF	1A1A2E
Title accent word	Extra Bold (800)	44pt	00C8C8	00C8C8
Subtitle	Bold (700)	24pt	FFFFFF trans 30	4A4A6A
Body	Regular (400)	16pt	FFFFFF trans 30	4A4A6A
Bold callout	Bold (700)	16pt	FFFFFF	1A1A2E
Bullet heading	Bold (700)	16pt	FFFFFF	1A1A2E
Bullet description	Regular (400)	13pt	FFFFFF trans 30	4A4A6A
Stat number	Extra Bold (800)	60pt	00C8C8	1A1A2E
Stat label	Medium (500)	12pt	6577A5	4A4A6A
Tagline	Regular (400)	12pt	6577A5	4A4A6A
Table header	Bold (700)	11pt	FFFFFF on 4A5578 fill	FFFFFF on 4A5578 fill
Table cell	Regular (400)	10pt	FFFFFF	1A1A2E
Footer	Regular (400)	8pt	FFFFFF trans 60	6577A5 trans 60

All titles use charSpacing: -0.5. Hero titles use charSpacing: -1.

Logo

Source: https://equals5.com/i/logo.svg — download and convert to PNG.

curl -o eq5_logo.svg https://equals5.com/i/logo.svg
# White logo — for dark slides
npx sharp-cli -i eq5_logo.svg -o eq5_logo_white.png --width 400
# Dark logo — for light slides (tint to MIDNIGHT)
npx sharp-cli -i eq5_logo.svg -o eq5_logo_dark.png --width 400 --tint "rgb(11,21,37)"

Placement: Top-left on every slide (x: 0.3, y: 0.2, w: 0.6, h: 0.35). White on dark, dark on light.

Trademark Rules

First mention: Equals 5™, Uni 5™, Personi-5™, Identi-5™. Always numeral 5, never "Five" (except logo wordmark).

Messaging Rules

Always	Never
"100% deterministic" / "100% NPI-level"	"97% accuracy" (spec docs only)
"Verify" for Uni 5 Stage 1	"Enrich" externally
Lead with "Doctors Are People Too"	Position as generic programmatic vendor
Include CCPA/CPRA with data claims	Omit compliance language

---

Slide Chrome

Every slide gets exactly two persistent elements: the logo and the Confidential footer. Nothing else.

function applyChrome(slide, { theme = "dark" }) {
  // Logo — top-left
  const logoData = theme === "dark" ? logoWhiteBase64 : logoDarkBase64;
  slide.addImage({ data: logoData, x: 0.3, y: 0.2, w: 0.6, h: 0.35 });

  // Confidential footer — bottom-left
  slide.addText("Confidential", {
    x: 0.3, y: 5.2, w: 1.5, h: 0.3,
    fontFace: "Inter", fontSize: 8,
    color: theme === "dark" ? "FFFFFF" : "6577A5",
    transparency: 60
  });
}

---

Background Generation

Dark Background

const { createCanvas } = require("canvas");
const fs = require("fs");

function generateDarkBg(width = 1920, height = 1080) {
  const canvas = createCanvas(width, height);
  const ctx = canvas.getContext("2d");

  ctx.fillStyle = "#0B1525";
  ctx.fillRect(0, 0, width, height);

  // Subtle cyan glow — bottom-right
  const glow = ctx.createRadialGradient(
    width * 0.75, height * 0.8, 0,
    width * 0.75, height * 0.8, width * 0.5
  );
  glow.addColorStop(0, "rgba(0, 200, 200, 0.06)");
  glow.addColorStop(1, "rgba(0, 200, 200, 0)");
  ctx.fillStyle = glow;
  ctx.fillRect(0, 0, width, height);

  return canvas.toBuffer("image/png");
}

fs.writeFileSync("bg_dark.png", generateDarkBg());

Light Background

function generateLightBg(width = 1920, height = 1080) {
  const canvas = createCanvas(width, height);
  const ctx = canvas.getContext("2d");

  // Lavender gradient base
  const base = ctx.createLinearGradient(0, 0, width, height);
  base.addColorStop(0, "#F8F5FF");
  base.addColorStop(0.5, "#F5F0FA");
  base.addColorStop(1, "#F0EBF5");
  ctx.fillStyle = base;
  ctx.fillRect(0, 0, width, height);

  // Pink glow — top-left
  const pink = ctx.createRadialGradient(
    width * 0.05, height * 0.15, 0,
    width * 0.05, height * 0.15, width * 0.35
  );
  pink.addColorStop(0, "rgba(220, 180, 220, 0.25)");
  pink.addColorStop(1, "rgba(220, 180, 220, 0)");
  ctx.fillStyle = pink;
  ctx.fillRect(0, 0, width, height);

  // Subtle grid overlay
  ctx.strokeStyle = "rgba(200, 190, 215, 0.2)";
  ctx.lineWidth = 0.5;
  for (let x = 0; x <= width; x += 40) {
    ctx.beginPath(); ctx.moveTo(x, 0); ctx.lineTo(x, height); ctx.stroke();
  }
  for (let y = 0; y <= height; y += 40) {
    ctx.beginPath(); ctx.moveTo(0, y); ctx.lineTo(width, y); ctx.stroke();
  }

  return canvas.toBuffer("image/png");
}

fs.writeFileSync("bg_light.png", generateLightBg());

Dependency: npm install canvas

---

Standard Layouts

All slides are 16:9 (LAYOUT_16x9 = 10" × 5.625"). Every layout maps to a standard PowerPoint pattern. Each layout works in both Dark and Light themes — just swap colors and backgrounds.

Helper: Accent Word Coloring

Many titles highlight one word in BRAND_CYAN. This helper builds multi-run text:

function titleRuns(title, accentWord, theme = "dark") {
  const baseColor = theme === "dark" ? "FFFFFF" : "1A1A2E";
  if (!accentWord) return [{ text: title, options: { color: baseColor, bold: true } }];

  const parts = title.split(accentWord);
  const runs = [];
  parts.forEach((part, i) => {
    if (part) runs.push({ text: part, options: { color: baseColor, bold: true } });
    if (i < parts.length - 1) runs.push({ text: accentWord, options: { color: "00C8C8", bold: true } });
  });
  return runs;
}

---

1. Title Slide

Standard centered title + subtitle. Used for deck openers and section dividers.

┌─────────────────────────────┐
│ [logo]                      │
│                             │
│        TAGLINE (small)      │
│     TITLE (44pt, bold)      │
│     subtitle (16pt)         │
│                             │
│                Confidential │
└─────────────────────────────┘

function addTitleSlide(pres, { title, accentWord, subtitle, tagline, theme = "dark" }) {
  const slide = pres.addSlide();
  slide.background = { data: theme === "dark" ? bgDarkBase64 : bgLightBase64 };
  applyChrome(slide, { theme });

  if (tagline) {
    slide.addText(tagline, {
      x: 1, y: 1.6, w: 8, h: 0.3,
      fontFace: "Inter", fontSize: 12,
      color: theme === "dark" ? "6577A5" : "4A4A6A",
      align: "center"
    });
  }

  slide.addText(titleRuns(title, accentWord, theme), {
    x: 1, y: 1.9, w: 8, h: 1.5,
    fontFace: "Inter", fontSize: 44, align: "center", valign: "middle", charSpacing: -1
  });

  if (subtitle) {
    slide.addText(subtitle, {
      x: 1.5, y: 3.5, w: 7, h: 0.6,
      fontFace: "Inter", fontSize: 16, align: "center",
      color: theme === "dark" ? "FFFFFF" : "4A4A6A",
      transparency: theme === "dark" ? 30 : 0
    });
  }
  return slide;
}

---

2. Title + Content

Title top-left, body content below. The workhorse layout for any text-heavy slide.

┌─────────────────────────────┐
│ [logo]                      │
│ TITLE (36pt)                │
│                             │
│ Body text / bullet list     │
│ spanning the full width     │
│                             │
│ Confidential                │
└─────────────────────────────┘

function addContentSlide(pres, { title, accentWord, body, theme = "dark" }) {
  const slide = pres.addSlide();
  slide.background = { data: theme === "dark" ? bgDarkBase64 : bgLightBase64 };
  applyChrome(slide, { theme });

  slide.addText(titleRuns(title, accentWord, theme), {
    x: 0.6, y: 0.7, w: 8.8, h: 0.8,
    fontFace: "Inter", fontSize: 36, charSpacing: -0.5
  });

  slide.addText(body, {
    x: 0.6, y: 1.7, w: 8.8, h: 3.3,
    fontFace: "Inter", fontSize: 16, valign: "top",
    color: theme === "dark" ? "FFFFFF" : "4A4A6A",
    transparency: theme === "dark" ? 30 : 0,
    lineSpacingMultiple: 1.4
  });
  return slide;
}

---

3. Two-Column (Text + Image)

Title top-left, left column for text, right column for an image. The standard layout for narrative and feature slides.

┌─────────────────────────────┐
│ [logo]                      │
│ TITLE (36pt)                │
│                             │
│ Body text    │  [IMAGE]     │
│ on the left  │              │
│              │              │
│ Confidential                │
└─────────────────────────────┘

function addTwoColSlide(pres, { title, accentWord, body, imagePath, theme = "dark" }) {
  const slide = pres.addSlide();
  slide.background = { data: theme === "dark" ? bgDarkBase64 : bgLightBase64 };
  applyChrome(slide, { theme });

  slide.addText(titleRuns(title, accentWord, theme), {
    x: 0.6, y: 0.7, w: 4.2, h: 0.8,
    fontFace: "Inter", fontSize: 36, charSpacing: -0.5
  });

  slide.addText(body, {
    x: 0.6, y: 1.7, w: 4.2, h: 3.3,
    fontFace: "Inter", fontSize: 16, valign: "top",
    color: theme === "dark" ? "FFFFFF" : "4A4A6A",
    transparency: theme === "dark" ? 30 : 0,
    lineSpacingMultiple: 1.4
  });

  if (imagePath) {
    slide.addImage({
      path: imagePath,
      x: 5.2, y: 0.7, w: 4.4, h: 4.5,
      sizing: { type: "contain", w: 4.4, h: 4.5 }
    });
  }
  return slide;
}

---

4. Bullet List

Title top-left, structured bullet list below. Each bullet has a bold heading and lighter description.

┌─────────────────────────────┐
│ [logo]                      │
│ TITLE (36pt)                │
│                             │
│ • Heading 1                 │
│   Description text          │
│ • Heading 2                 │
│   Description text          │
│ Confidential                │
└─────────────────────────────┘

function addBulletSlide(pres, { title, accentWord, items, imagePath, theme = "dark" }) {
  // items = [{ heading: "...", desc: "..." }, ...]
  const slide = pres.addSlide();
  slide.background = { data: theme === "dark" ? bgDarkBase64 : bgLightBase64 };
  applyChrome(slide, { theme });

  const textW = imagePath ? 4.2 : 8.8;

  slide.addText(titleRuns(title, accentWord, theme), {
    x: 0.6, y: 0.7, w: textW, h: 0.8,
    fontFace: "Inter", fontSize: 36, charSpacing: -0.5
  });

  const headColor = theme === "dark" ? "FFFFFF" : "1A1A2E";
  const descColor = theme === "dark" ? "FFFFFF" : "4A4A6A";
  const descTrans = theme === "dark" ? 30 : 0;

  let curY = 1.8;
  items.forEach((item) => {
    slide.addText(item.heading, {
      x: 0.6, y: curY, w: textW, h: 0.35,
      fontFace: "Inter", fontSize: 16, bold: true, color: headColor,
      bullet: true
    });
    if (item.desc) {
      slide.addText(item.desc, {
        x: 1.0, y: curY + 0.35, w: textW - 0.4, h: 0.45,
        fontFace: "Inter", fontSize: 13, color: descColor, transparency: descTrans
      });
      curY += 0.95;
    } else {
      curY += 0.5;
    }
  });

  if (imagePath) {
    slide.addImage({
      path: imagePath, x: 5.2, y: 0.7, w: 4.4, h: 4.5,
      sizing: { type: "contain", w: 4.4, h: 4.5 }
    });
  }
  return slide;
}

---

5. Stats

Title + subtitle top, then a row of big numbers with labels below. Typically Dark theme.

┌─────────────────────────────┐
│ [logo]                      │
│ TITLE (36pt)                │
│ Subtitle (16pt)             │
│                             │
│  0.65%    85%     63%       │
│  Avg CTR  Match   Reach     │
│ Confidential                │
└─────────────────────────────┘

function addStatsSlide(pres, { title, accentWord, subtitle, stats, theme = "dark" }) {
  // stats = [{ value: "85%", label: "Avg Match" }, ...]
  const slide = pres.addSlide();
  slide.background = { data: theme === "dark" ? bgDarkBase64 : bgLightBase64 };
  applyChrome(slide, { theme });

  slide.addText(titleRuns(title, accentWord, theme), {
    x: 0.6, y: 0.7, w: 8.8, h: 0.8,
    fontFace: "Inter", fontSize: 36, charSpacing: -0.5
  });

  if (subtitle) {
    slide.addText(subtitle, {
      x: 0.6, y: 1.5, w: 8.8, h: 0.5,
      fontFace: "Inter", fontSize: 16,
      color: theme === "dark" ? "FFFFFF" : "4A4A6A",
      transparency: theme === "dark" ? 30 : 0
    });
  }

  const count = stats.length;
  const colW = 8.8 / count;
  const startX = 0.6;
  const statY = 2.8;

  stats.forEach((stat, i) => {
    const x = startX + i * colW;

    slide.addText(stat.value, {
      x, y: statY, w: colW, h: 1.2,
      fontFace: "Inter", fontSize: 60, bold: true,
      color: theme === "dark" ? "00C8C8" : "1A1A2E",
      align: "center"
    });

    slide.addText(stat.label, {
      x, y: statY + 1.2, w: colW, h: 0.5,
      fontFace: "Inter", fontSize: 12,
      color: theme === "dark" ? "6577A5" : "4A4A6A",
      align: "center"
    });
  });
  return slide;
}

---

6. Table

Title top-left, styled data table. Branded header row, alternating fills. Typically Light theme.

┌─────────────────────────────┐
│ [logo]                      │
│ TITLE (36pt)                │
│                             │
│ ┌────┬────┬────┬────┐      │
│ │ Hd │ Hd │ Hd │ Hd │      │
│ ├────┼────┼────┼────┤      │
│ │    │    │    │    │      │
│ └────┴────┴────┴────┘      │
│ Confidential                │
└─────────────────────────────┘

function addTableSlide(pres, { title, accentWord, headers, rows, theme = "light" }) {
  const slide = pres.addSlide();
  slide.background = { data: theme === "dark" ? bgDarkBase64 : bgLightBase64 };
  applyChrome(slide, { theme });

  slide.addText(titleRuns(title, accentWord, theme), {
    x: 0.6, y: 0.7, w: 8.8, h: 0.8,
    fontFace: "Inter", fontSize: 36, charSpacing: -0.5
  });

  const tableRows = [];

  // Header
  tableRows.push(headers.map(h => ({
    text: h, options: {
      fontFace: "Inter", fontSize: 11, bold: true, color: "FFFFFF",
      fill: { color: "4A5578" }, align: "center", valign: "middle"
    }
  })));

  // Data rows
  rows.forEach((row, rIdx) => {
    tableRows.push(row.map(cell => ({
      text: cell, options: {
        fontFace: "Inter", fontSize: 10,
        color: theme === "dark" ? "FFFFFF" : "1A1A2E",
        fill: { color: rIdx % 2 === 0 ? (theme === "dark" ? "0F1D33" : "FFFFFF") : (theme === "dark" ? "0B1525" : "F0EDF5") },
        align: "center", valign: "middle"
      }
    })));
  });

  slide.addTable(tableRows, {
    x: 0.6, y: 1.7, w: 8.8,
    border: { type: "solid", color: theme === "dark" ? "1A2540" : "E8E4F0", pt: 0.5 },
    rowH: 0.4, autoPage: false
  });
  return slide;
}

---

7. Blank (Custom Content)

Background + chrome only. Use for grids (client logos, team photos), diagrams, or any freeform layout. Place elements manually.

function addBlankSlide(pres, { theme = "dark" }) {
  const slide = pres.addSlide();
  slide.background = { data: theme === "dark" ? bgDarkBase64 : bgLightBase64 };
  applyChrome(slide, { theme });
  return slide;
}

Example — Client logo grid on blank light slide:

const slide = addBlankSlide(pres, { theme: "light" });

slide.addText("Clients", {
  x: 0, y: 0.7, w: 10, h: 0.8,
  fontFace: "Inter", fontSize: 40, bold: true, color: "1A1A2E",
  align: "center", charSpacing: -0.5
});

const cols = 5, cardW = 1.6, cardH = 0.7, gapX = 0.2, gapY = 0.15;
const gridW = cols * cardW + (cols - 1) * gapX;
const startX = (10 - gridW) / 2;

logos.forEach((logo, i) => {
  const x = startX + (i % cols) * (cardW + gapX);
  const y = 1.8 + Math.floor(i / cols) * (cardH + gapY);

  slide.addShape(pres.shapes.ROUNDED_RECTANGLE, {
    x, y, w: cardW, h: cardH,
    fill: { color: "FFFFFF" }, rectRadius: 0.08,
    shadow: { type: "outer", blur: 4, offset: 1, angle: 135, color: "000000", opacity: 0.06 }
  });
  slide.addImage({
    path: logo.path, x: x + 0.15, y: y + 0.1, w: cardW - 0.3, h: cardH - 0.2,
    sizing: { type: "contain", w: cardW - 0.3, h: cardH - 0.2 }
  });
});

Example — Team photo cards on blank light slide:

const slide = addBlankSlide(pres, { theme: "light" });

slide.addText(titleRuns("Our Leadership Team", "Team", "light"), {
  x: 0, y: 0.7, w: 10, h: 0.8,
  fontFace: "Inter", fontSize: 40, align: "center", charSpacing: -0.5
});

const cardW = 2.6, gap = 0.3;
const totalW = members.length * cardW + (members.length - 1) * gap;
const startX = (10 - totalW) / 2;

members.forEach((m, i) => {
  const x = startX + i * (cardW + gap);
  slide.addShape(pres.shapes.ROUNDED_RECTANGLE, {
    x, y: 1.7, w: cardW, h: 3.3,
    fill: { color: "FFFFFF" }, rectRadius: 0.12,
    line: { color: "E8E4F0", width: 0.75 }
  });
  slide.addImage({ path: m.photoPath, x: x + 0.2, y: 1.9, w: cardW - 0.4, h: 2.2, sizing: { type: "cover", w: cardW - 0.4, h: 2.2 } });
  slide.addText(m.name, { x, y: 4.2, w: cardW, h: 0.35, fontFace: "Inter", fontSize: 14, bold: true, color: "1A1A2E", align: "center" });
  slide.addText(m.role, { x, y: 4.5, w: cardW, h: 0.3, fontFace: "Inter", fontSize: 11, color: "6577A5", align: "center" });
});

---

Setup & Dependencies

npm install -g pptxgenjs
npm install canvas
pip install "markitdown[pptx]" Pillow --break-system-packages

---

Scaffold: Example Deck

const pptxgen = require("pptxgenjs");
const fs = require("fs");

// Prerequisites: run Background Generation code first to create bg_dark.png and bg_light.png
// Prerequisites: run Logo commands first to create eq5_logo_white.png and eq5_logo_dark.png
// Prerequisites: define applyChrome(), titleRuns(), and all addXxxSlide() functions above

// Load assets
const bgDarkBase64 = "image/png;base64," + fs.readFileSync("bg_dark.png").toString("base64");
const bgLightBase64 = "image/png;base64," + fs.readFileSync("bg_light.png").toString("base64");
const logoWhiteBase64 = "image/png;base64," + fs.readFileSync("eq5_logo_white.png").toString("base64");
const logoDarkBase64 = "image/png;base64," + fs.readFileSync("eq5_logo_dark.png").toString("base64");

let pres = new pptxgen();
pres.layout = "LAYOUT_16x9";
pres.author = "Equals 5";
pres.title = "Campaign Proposal";

// 1. Hero (Dark) — ™ on first mention of trademarked names
addTitleSlide(pres, {
  title: "Precisely Target HCPs",
  accentWord: "Target",
  subtitle: "Equals 5™ reaches physicians on Social Media and anywhere on internet, by NPI number.",
  tagline: "your journey to reach physicians",
  theme: "dark"
});

// 2. Two-Column narrative (Dark)
addTwoColSlide(pres, {
  title: "Doctors Are Changing",
  accentWord: "Changing",
  body: "Traditional creative formats and channels are no longer performing.\n\nDoctors are getting younger and spend most of their time on non-professional channels.",
  imagePath: "illustration.png",
  theme: "dark"
});

// 3. Content slide (Light)
addContentSlide(pres, {
  title: "Why Social Media?",
  body: "Doctors are people too. They spend an average of 45 minutes per day on Social and other non-professional channels, compared to just 3 minutes on endemic medical networks.\n\nBy treating HCPs as consumers, we can reach them where they actually spend their time.",
  theme: "light"
});

// 4. Stats (Dark)
addStatsSlide(pres, {
  title: "Equals 5 Reached",
  accentWord: "Reached",
  subtitle: "467,000 HCPs on Social across 25 physician specialities",
  stats: [
    { value: "0.65%", label: "Avg CTR" },
    { value: "85%", label: "Avg List Match" },
    { value: "63%", label: "Avg Target Reach" }
  ],
  theme: "dark"
});

// 5. Bullet list with image (Dark)
addBulletSlide(pres, {
  title: "Campaign Management",
  accentWord: "Management",
  items: [
    { heading: "Upload & Create Audiences", desc: "Upload NPI lists or build custom HCP audiences by Specialty, Location and Demographics." },
    { heading: "Manage Creative", desc: "Streamline creative set-up across multiple channels from one interface." },
    { heading: "Activate Channels", desc: "Onboard audiences on all channels without separate media platforms." },
    { heading: "Launch Campaigns", desc: "One-click activation across all ad networks." }
  ],
  imagePath: "platform_screenshot.png",
  theme: "dark"
});

// 6. Data table (Light)
addTableSlide(pres, {
  title: "Channels",
  headers: ["Network", "Match Rate", "Avg. Daily Time", "NPI Targeting", "NPI Reporting"],
  rows: [
    ["Facebook", "78%", "33 min", "Yes", "Exclusive for EQ5"],
    ["Instagram", "78%", "53 min", "Yes", "Exclusive for EQ5"],
    ["LinkedIn", "46%", "8 min", "Yes", "Through EQ5 Pixel"],
    ["Twitter", "33%", "35 min", "Yes", "Through EQ5 Pixel"],
    ["Reddit", "45%", "24 min", "Yes", "Through EQ5 Pixel"]
  ],
  theme: "light"
});

// 7. Closing (Dark) — include compliance language with data claims
addTitleSlide(pres, {
  title: "Let's Reach Your HCPs",
  subtitle: "100% deterministic. 100% NPI-level. 20+ channels.\nAll campaigns are CCPA/CPRA compliant.\n\ninfo@equals5.com  |  (201) 305-0150  |  equals5.com",
  theme: "dark"
});

pres.writeFile({ fileName: "EQ5_Proposal.pptx" });

---

QA Checklist

Brand

• Dual-theme used — Dark for EQ5 content, Light for external context
• No # prefix on hex values
• Inter font throughout (fallback: Calibri)
• Logo top-left on every slide (white on dark, dark on light)
• "Confidential" footer bottom-left on every slide
• Headline accent words in 00C8C8
• ™ on first mention of trademarked names
• "100% deterministic" / "100% NPI-level" — never "97% accuracy"
• Privacy compliance (CCPA/CPRA) mentioned with data claims

Visual

• Dark backgrounds are 0B1525 Midnight Navy
• Light backgrounds show lavender gradient with grid pattern
• Text is readable on both themes (no low-contrast)
• Images use contain or cover — no stretching
• Minimum 0.5" margins
• Stat numbers legible at 60pt
• Tables have header fill (4A5578) and alternating rows

Content

• Client/brand names spelled correctly
• Stats match latest proof points
• No placeholder text remaining

---

File Naming

EQ5-[Deal ID]-[Partner]-[Pharma]-[Brand].pptx

Example: EQ5-1042-Relevate-Pfizer-Ibrance.pptx

---

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