rally-brand
Apply RALLY's brand identity to any artifact — app screens, slides, posters, social posts, store assets, emails. RALLY is an editorial "football-culture meets fashion" brand: warm paper/light theme, heavy grotesque headlines, an italic editorial-serif accent, and a lime + pink/blue/purple pop palette with jersey/streetwear motifs. Use whenever designing or styling anything for RALLY, or when the user mentions RALLY brand, brand colors, brand feel, or wants something "on brand".
Resources
13Install
npx skillscat add arnarsson/rally Install via the SkillsCat registry.
RALLY — Brand System
RALLY is where football culture meets nightlife and fashion. It helps people find where others are watching the match and show up together. The brand is bold, social, unisex, cultural, confident — never corporate, never a stats app.
Tagline: Find your game. Find your people.
Manifesto: We don't just watch the game. We rally for it.
Vibe words: stylish · social · football · unisex · confident · cultural · bold
Colour palette
| Token | Hex | Use |
|---|---|---|
| Lime (primary) | #8ACE00 |
Primary CTAs, highlights, the brand mark. Pair text in ink, not white. |
| Ink | #0F0F0F |
Text, inverted blocks, the "night" side of the brand. |
| Paper | #F3F0E8 |
Default background (warm off-white, NOT pure white). |
| Surface | #FFFFFF |
Cards on paper. |
| Line | #E3DDD0 |
Hairline borders on paper. |
| Pink | #FF3E9A |
Accent — "big one", share, energy. |
| Blue | #2A5BFF |
Accent — student / info. |
| Purple | #7B3FF2 |
Accent — expat / culture. |
| Flame | #FF5A1F |
Accent — hardcore / heat. |
Rules: light paper base by default; use solid ink blocks for drama and contrast (featured match, the "lowdown", splash). One accent per surface — don't rainbow. Lime is the hero; the others are spice.
Typography
Three roles. The board's licensed fonts are listed first; the free substitutes are what the prototype ships with (swap to licensed for production).
- Headlines / wordmark — New Order Bold → free sub Archivo Black. Heavy grotesque, UPPERCASE, tight tracking, set big and loud. This carries the brand.
- Editorial accent — PP Editorial New Italic → free sub Instrument Serif (italic). The "chic" voice: taglines, pull-quotes, "did you know", flourishes. Lowercase, italic. Use sparingly for contrast against the heavy grotesque.
- UI / body — Suisse Int'l → free sub Inter. Everything functional. Labels are small, bold, UPPERCASE, letter-spaced (
tracking ~0.18em).
Signature move: a heavy grotesque headline with one word dropped into the italic serif (e.g. WHO'S WATCHING tonight?).
Logo & icon
- Wordmark:
RALLYin Archivo Black, uppercase, tight tracking. - App icon: lime gradient square (
#A6E61A → #6BAA00), near-black R, a small pink accent dot top-right, faint white "energy arc" lines bottom. Full-bleed (stores apply the rounded mask). - Full/marketing logo (optional): location-pin + crowd + football mark over the wordmark.
- Lockup: wordmark above the italic-serif tagline find your game. find your people.
Layout & motion principles
- Editorial, generous whitespace, strong left alignment, big type. Magazine, not dashboard.
- Rounded-2xl/3xl cards and full-round pill buttons.
- Jersey/scoreboard motif: set kickoff times and counts in the heavy grotesque, like shirt numbers.
- Tags = solid colour pills, uppercase, tiny.
- Subtle paper grain; keep motion quick and physical (
active:scaletaps, small pop/rise). - Imagery (when real photos exist): raw, candid, analogue/film-grain, real fans, nightlife — confident and human.
Voice
Confident, warm, a bit cheeky, football-literate. Short. Banter over corporate. "Find your people", "the lowdown", "be the first", "Skål". Never hype-deck buzzwords.
Don'ts
- No pure-white clinical SaaS look; no single-accent dark-mode "AI default".
- Don't position as dating, social network, or stats app.
- Don't put "World Cup"/"FIFA" in the legal name or use FIFA logos (trademark).
- Don't overuse the serif — it's seasoning, not the dish.